Keyword location in permalink effect on SEO power

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I am in the process of a large rebuild and redesign of my real estate website. It is Wordpress based with custom post types organized by category archives for neighborhood pages. Through this process, I am expanding my content and number of internal pages by a large amount. I am at a decision point with permalink structure for my site and can choose two different directions to go, not sure which is best or if there is any impact on SEO for the two options. Most of it comes down to location of keyword search terms being placed in my permalink structures.

When I first built my site, exact domain match was still a thing for SEO power, and now days I hear it doesn't hold much weight... so my domain name of http://dwellarizona.com still remains the same either way which does contain an important keyword, but might be redundant if using the keyword "Arizona" elsewhere in a permalink.

Is there any difference in SEO power for the following keywords whether they are placed all at the end of the link on one page link ending name in the permalink, versus being distributed more throughout the entire link address when there is a hierarchy to the address and some in the domain name, partly in a parent page address, and partly in the child page link address?

Target keywords: grayhawk, scottsdale, arizona
Option 1: http://dwellarizona.com/luxury/scottsdale/grayhawk vs
Option 2 (parent-child relationship): http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona
#effect #keyword #location #permalink #power #seo
  • Profile picture of the author sulbha
    Keywords in the url might mean something but they carry incredibly little weight.
    A logical URL structure can however provide great insight and intelligence when looking at crawl activity in log files, grouping backlinks by area etc.

    For example, it might be very handy to review site performance at a state level.

    I would not recommend a new url structure for any perceived SEO impact. If you do make sure all URLs redirect properly and expect a short term performance hit.
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  • Profile picture of the author savidge4
    Originally Posted by shawnb83 View Post

    When I first built my site, exact domain match was still a thing for SEO power, and now days I hear it doesn't hold much weight...
    Its not that it doesn't hold weight, it has lost its extra push. At this point as long as the keywords are in the url it doesn't matter so much where it is IE keyword.C0M or whatever.C0M/keyword. The only exception maybe to this rule would be in local SEO. If you look at the 3 pack there is inevitably an EMD in the mix. After looking at hundreds and thousands of local based keywords and almost everytime there is an EDM present you have to no longer consider coincidence and think there is something there.

    Originally Posted by shawnb83 View Post

    Target keywords: grayhawk, scottsdale, arizona
    Option 1: http://dwellarizona.com/luxury/scottsdale/grayhawk vs
    Option 2 (parent-child relationship): http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona
    First off.. I would be separating each of those.. a page for each IE a page for Scottsdale, and a page for Grayhawk.

    Post RankBrain, I will say option 1 all day long. The added Arizona in option 2 is simply not needed. PRE RankBrain, and my suggestion would have been to replace "Arizona" in option 2 with "AZ"

    Hope that Helps
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