Off-Page SEO Strategies: What’s New for 2017?
1. Social Media and SEO go hand-in-hand.
The head honchos over at Google like to downplay the impact of social media on search results, but anyone working in this industry knows better! The Google search bots may not crawl social media pages in the same way they crawl regular webpages, but we find that the more engaged social media pages, thriving with shares and engagement, tend to do better. The more shares you get, the more people you have enjoying your articles. People stay on your site longer €” and time on site IS a known factor for SEO.
For 2017, we recommend maintaining a strong presence on multiple social channels by creating and sharing quality blog content regularly. You can use a tool like Sprout Social to advance schedule your posts. We post links to relevant news stories also, making sure to share our own homegrown content at least once per week.
Most of us are running multi-channel marketing strategies. It€™s much easier to focus on a promotion run solely through Facebook, but these days, marketers are running the same campaign across email, PPC, social media and mobile. They€™re pulling in crazy amounts of data, but they are working hard to provide the same customer experience, whether a person is browsing on mobile or PC, looking up information on their website or their Twitter page. Savvy marketers should be A/B testing their campaigns for efficiency and making informed decisions based on campaign analytics.
Source: Off-Page SEO Strategies: What’s New for 2017?