Quick questions about NAP and URL structure

5 replies
  • SEO
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1) If a local business has a adress that includes two numbers like: "20-22 street "."30-31 avenue " ,etc..

should I use the these two numbers for each citation or is it a better practice to choose one number ? Like "20 street" instead of "20-22 street" for avoiding worries with NAP ?

2) I have a long URL website that includes the business name + the city + district . It looks something like www.long-brand-name-city&district.com

Can it be a problem for Google if I add city+district in the URL of every service page ?
It will look like this â†' http://www.long-brand-name-city&dist...-city-district

Many thanks by advance for your help
#nap #questions #quick #structure #url
  • Profile picture of the author GlobexWeb
    1) No, I dont think so that happen anything with NAP ... you can use both numbers and google knows its only you at both places.

    2) I heard something that the obvious exact Match Domain could get penalized very quick ..
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  • Profile picture of the author SEONinjaa
    The full form of NAP is Name, Place & Address. We do NAP to list a business on Google or search engines. Yes, you can use your both number because your company name is unique and both address have same company name.So, you can use both for NAP.
    URL structuring is the very important point of website SEO. If we are doing SEO for a website we should follow the rules of URL structuring. If you have a service page for your website, then you should use that for services only.
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    • Profile picture of the author Linegend
      "If we are doing SEO for a website we should follow the rules of URL structuring. "

      Brillant, thanks
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  • Profile picture of the author SEOtraveler
    Originally Posted by Linegend View Post

    1) If a local business has a adress that includes two numbers like: "20-22 street "."30-31 avenue " ,etc..

    should I use the these two numbers for each citation or is it a better practice to choose one number ? Like "20 street" instead of "20-22 street" for avoiding worries with NAP ?
    Should be just fine this way, with two numbers. Just in case, check the address in Google Maps to make sure it is identified properly (same way make sure the neighborhood is defined correctly for the name you are using). Otherwise, you can use the Google MapMaker to submit an edit.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Linegend View Post

    1) If a local business has a adress that includes two numbers like: "20-22 street "."30-31 avenue " ,etc..

    should I use the these two numbers for each citation or is it a better practice to choose one number ? Like "20 street" instead of "20-22 street" for avoiding worries with NAP ?

    2) I have a long URL website that includes the business name + the city + district . It looks something like www.long-brand-name-city&district.com

    Can it be a problem for Google if I add city+district in the URL of every service page ?
    It will look like this ' http://www.long-brand-name-city&dist...-city-district

    Many thanks by advance for your help

    1) If the correct address is "20-22 street", then that is what you should use.

    2) I would never use a domain name that is that long for a physical business. I would imagine they would be doing print advertising and other offline marketing in addition to what they do online. You don't want to make someone type in a domain name that is 45 characters long.

    For Google, no I would not go adding the same thing in the URL for every service page.
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