301 Redirect or what!

14 replies
  • SEO
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Hello mates,

I own a 12 pages review website. The main page reviews a product about The Law Of Attraction. The rest pages are articles related to this subject. The domain of this website is an exact match domain which contains the name of the product plus the term Review.
The website is 1 year old and it is in the first-second page of G for its main keywords, but it does not convert cause the product is very bad.

Now I have found another product about The Law Of Attraction which is much much better than the current one. So I decided to purchase another exact match domain which contains the name of the new product plus the term Review and write a review regarding the new product and try to rank the website with the keywords of this new product (the keywords of the new product are very similar when compared to the current one),

The question: Do you think that it would be a good idea to go for a 301 redirection then? The old product is not important to me at all, so I don't mind if the website loses its rank for that product, but instead I am going to take the juice of the website for the new product if possible?

When it comes to search engine ranking, do you suggest 301 redirection for me or you suggest to create a new website with the new domain?

Thank you so much for your inputs.
#301 #redirection
  • Profile picture of the author expmrb
    Just put your content from the old site to your new one and 301 redirect them. People does this all the time.
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    • Profile picture of the author hrishivardhan
      agree on your term. and It is works all the time.
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    • Profile picture of the author AdamTear12
      Originally Posted by expmrb View Post

      Just put your content from the old site to your new one and 301 redirect them. People does this all the time.
      Thank you for your reply mate.

      So do I need to put the content from the old site to the new one before doing 301 redirect?

      Mt first assumption was that by 310 redirect I don't need to put the content of the old site to the new one? To be honest I even didn't think that I need I new site when doing a 301 redirect. I thought I just need a new domain!
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      • Profile picture of the author expmrb
        Originally Posted by AdamTear12 View Post

        Thank you for your reply mate.

        So do I need to put the content from the old site to the new one before doing 301 redirect?

        Mt first assumption was that by 310 redirect I don't need to put the content of the old site to the new one? To be honest I even didn't think that I need I new site when doing a 301 redirect. I thought I just need a new domain!
        People transfer their site's all the time. You just have to correctly redirect them from the old one to the new one and that's it.
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  • Profile picture of the author Jessica Harden
    Rather than using 301 redirect, I would suggest you to keep your old as well as new domain. In case if you are using content of the old website in new website let it rank in Google, and give Canonical tag in the page where you are using duplicate content. Likewise all the link juice will be passed to the one url and not between both the URL.
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    • Originally Posted by Jessica Harden View Post

      Rather than using 301 redirect, I would suggest you to keep your old as well as new domain. In case if you are using content of the old website in new website let it rank in Google, and give Canonical tag in the page where you are using duplicate content. Likewise all the link juice will be passed to the one url and not between both the URL.
      yes I am agree with you buddy
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    • Profile picture of the author AdamTear12
      Originally Posted by Jessica Harden View Post

      Rather than using 301 redirect, I would suggest you to keep your old as well as new domain. In case if you are using content of the old website in new website let it rank in Google, and give Canonical tag in the page where you are using duplicate content. Likewise all the link juice will be passed to the one url and not between both the URL.
      Sorry mate, I am not sure if I cloud correctly get what you mean. If I use the content of the old site for the new site (Say if I establish a new site) then google might consider my content in the new website as double content, right?
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  • Profile picture of the author savageengineered
    301 Moved Permanently. A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
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  • Profile picture of the author MikeFriedman
    Man you got some stupid answers in this thread.

    I think you are putting too much emphasis on an exact match domain.

    Do you really even need a new domain? Why not just add a page or a few pages about the new product to the existing site?

    If you are going to setup a new site, you have two options. First, you can setup the new site and keep the existing site. Nothing says you must get rid of the old site. You could have both sites targeting relevant keywords and take up more SERP real estate.

    The second option is to 301 redirect the old site to the new site if you really want to get rid of the old site. That will preserve the authority the old site has and transfer it to the new site. You will want to redirect any page that has links pointing to it. You don't have to use the old content. You can, but you don't have to. Don't know why people were telling you to transfer the content.
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  • Profile picture of the author Mattsaas
    Personally, I would move the content to the new domain, then 301 the old domain pages to the new pages.
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  • Profile picture of the author Markjamison
    If you need to change the URL of a page as it is shown in search engine results, I recommend that you use a server-side 301 redirect. This is the solid way to ensure that users and search engines are directed to the right page. The 301 status code means that a page has permanently moved to a new location.

    301 redirects are particularly useful in the following circumstances:

    1. You've moved your site to a new domain, and you want to make the change as seamless as possible.
    2. People reach your site through many different URLs. If, for example, your home page can be reached in multiple ways - for instance, http://example.com/home, http://home.example.com, or http://www.example.com - it's a good idea to pick one of those URLs as your preferred (canonical) destination and use 301 redirects to send traffic from the other URLs to your preferred URL. You can also use Search Console to set your preferred domain.
    3. You're merging two websites and want to make sure that links to outdated URLs are redirected to the exact pages.
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  • Profile picture of the author davidricherd
    Yes, if you're using 301 redirect to their respective pages than it can help to retain your site ranking.
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  • Profile picture of the author paulgl
    Years ago, somebody named Jeff Bezos started what was in effect, a book store online.

    After years of frustration, the chap decided to ditch everything.

    He was not successful.

    Why? He picked a lame domain, amazon.com.

    Just think of the places he could have gone.

    301 makes no sense. You still have to pay for the old domain and hosting.
    Sure, the best answer is to keep the old stuff up....but why bother?
    You are going to crash and burn every 6 months. So why even ask?

    Yup. Sites get redone all the time. Thing is, the normally stay on the same domain unless something highly unusual happened. Like a business name change or something.

    Paul
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