I own a 12 pages review website. The main page reviews a product about The Law Of Attraction. The rest pages are articles related to this subject. The domain of this website is an exact match domain which contains the name of the product plus the term Review.
The website is 1 year old and it is in the first-second page of G for its main keywords, but it does not convert cause the product is very bad.
Now I have found another product about The Law Of Attraction which is much much better than the current one. So I decided to purchase another exact match domain which contains the name of the new product plus the term Review and write a review regarding the new product and try to rank the website with the keywords of this new product (the keywords of the new product are very similar when compared to the current one),
The question: Do you think that it would be a good idea to go for a 301 redirection then? The old product is not important to me at all, so I don't mind if the website loses its rank for that product, but instead I am going to take the juice of the website for the new product if possible?
When it comes to search engine ranking, do you suggest 301 redirection for me or you suggest to create a new website with the new domain?
Thank you so much for your inputs.