Back Links & Legality Issues

by keenstyle1

Posted: 17 years ago 2 replies

Question,

Is there a legal issue with using a competitors name in links directed back to your site? I know they wouldn't like it, but could they sue? Pay per click lets you do it.

#back #issues #legal #legality #links

dburk 17 years ago

Hi keenstyle1,

If the name is trademarked you cannot use it in your Pay-Per-click ads, you can bid on the search term but you cannot use the trademarked term anywhere in your ad. The same would apply to backlinks.
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- keenstyle1 17 years ago
  
  OK, sweet! I don't need to have it in text anywhere on my site, so I' m in the clear using their name as anchor text?
  
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