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Does domain age pass with a 301 redirect?

by Christian Fox
5 replies
  • SEO
    • |
I am helping a local company redesign their website. They would like to change their domain and redirect to a better keyword loaded domain.

The old domain is over 10 years old. I am aware that page rank and link juice will pass with the 301 but what about the aged benefit of the old domain?
#301 #age #domain #pass #redirect
  • Profile picture of the author Louise Green
    I don't think it would pass because each has a seperate DNS record, which is what Google checks when ranking a site. Not 100% sure, it is an interesting question though.
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  • Profile picture of the author SakeSushi
    high chance it does not carry over.

    take 301 redirect as this situation where a child inherits the father's wealth, but certainly the child does not inherit his age as well
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  • Profile picture of the author Smokey_Joe
    Why would the age need to be transferred? Age is not a ranking factor, so as long as the backlinks and pagerank are transferred, you are good.
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    • Profile picture of the author SEO ibiza
      Originally Posted by Smokey_Joe View Post

      Why would the age need to be transferred? Age is not a ranking factor, so as long as the backlinks and pagerank are transferred, you are good.
      agree, domain age on its own isnt that important, but it may well feed into a "trust" factor that is.

      as to whether it passes via 301, it might, we recently did this with an 11 year old domain (PR1) into a 3 year old domain (PR3) and the results were definitely positive.

      the domains were related keyword-wise though.
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  • Profile picture of the author Christian Fox
    How is age not a ranking factor? I know no one knows for sure but it sure seems to me it would be.

    These domains are keyword related... I am leaning slightly towards doing it because the clients want it. Although on the Google webmaster forum they overwhelmingly advised against it for the reason I stated.
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