SEO question - link structure

8 replies
  • SEO
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Let's say you had a domain blueskittles.com, and wanted to rank for the term "sour blue skittles". Which link structure would be better?

blueskittles.com/sour-blue-skittles/

or

blueskittles.com/sour/

I'm wondering if the first option would be redundant in google's mind to the point where it might hurt.

Thanks for the help.
#link #question #seo #structure
  • Profile picture of the author Seekness
    Any idea about this? Anyone?
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  • Profile picture of the author jasonmorgan
    blueskittles.com/sour-blue-skittles/

    if you are working with wordpress for example, your title bar, and most likely what is seen in search results will be..
    Sour Blue Skittles | blueskittles.com
    random text about sour blue skittles taken from your page content
    every search listing is a little advertisement on it's own screaming 'click me, I'm the one you want'
    Signature

    I'm all about that bass.

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    • Profile picture of the author Joe118
      Definitely blue-skittles.com/sour-blue-skittles/ as Jason says. The reason is that you want to make sure that both your domain *and* the page are relevant for the main keyword (blue skittles) as well as making sure that the page is relevant specifically for sour blue skittles. The search engines do not compose phrases from the keywords they find in different components of the URL. In your case you have these components:

      domain - blue-skittles.com
      file path - sour-blue-skittles

      So if you do not include the words blue skittles in the path, the search engines are less likely to consider your page relevant for sour blue skittles and more likely to consider it relevant only for sour (that is as far as site structure optimization goes, of course there are other components to the relevance computation).

      I wouldn't overdo it to a third level though, that is, the url blue-skittles.com/blue-skittles/sour-blue-skittles/ looks like an attempt to stuff your keywords. But here's a trick to make a bunch of pages relevant to keywords, by nesting. Remember that I said the search engine does not compose keyword phrases from different components of the url, but it *does* compose phrases from different keywords occurring within the same component. So:

      blue-skittles.com/blue-skittles/sour/

      would make your page relevant to sour blue skittles, and

      blue-skittles.com/blue-skittles/sweet/

      would make that page relevant to sweet blue skittles. Order within the component is not *as* important as occurrence, so relevance for sour blue skittles will be picked up even if the words do not occur in the same order.

      The key here is to make your urls contribute as much as possible to the relevance of the page for the most specific search term you want to rank for, while at the same time not seeming like you're stuffing the keywords. The above is in fact borderline, because blue skittles occurs twice.

      Hope this helps!
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  • Profile picture of the author cheapdeals
    Banned
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    • Profile picture of the author SEO ibiza
      firstly this isnt what most people call link structure, it's URL structure.

      link structure is actually much more important than URL structure.

      Originally Posted by cheapdeals View Post

      I vote for blueskittles.com/sour/ because you have your keyword in your domain name. And, the directory structure would not have too much weight on SERP. Just keep them neat.
      like this is the future of Google rankings I believe.

      this way - blueskittles.com/sour-blue-skittles/ still works fine but as with titles, just once with the kw is enough these days.

      whether its in the main domain URL or directories / filenames, I think as Google continues to look for a more natural (less manipulated) web, why would you put the kw in more times than once if you weren't trying to manipulate rankings?
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      • Profile picture of the author Seekness
        Originally Posted by SEO ibiza View Post

        firstly this isnt what most people call link structure, it's URL structure.

        link structure is actually much more important than URL structure.



        like this is the future of Google rankings I believe.

        this way - blueskittles.com/sour-blue-skittles/ still works fine but as with titles, just once with the kw is enough these days.

        whether its in the main domain URL or directories / filenames, I think as Google continues to look for a more natural (less manipulated) web, why would you put the kw in more times than once if you weren't trying to manipulate rankings?
        Thanks. That was my thinking, though people above seem to disagree too. Now I'm just as confused as before, seeing opinions on both sides of the issue.

        Any other opinions?
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  • Profile picture of the author kingside
    I'm never sure about this either, it gets worse when it's a Wordpress post so you have not only the category, but the filename too, so it'd be something like

    blueskittles.com/sour-blue-skittles/sour-blue-skittles-and-why-they-are-delicious

    In situations like that I think it's just too much so I'll rename the category to something less relevant, like 'reviews' or something. Don't know if that's hurting me, but it seems really unnatural and spammy the other way.
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    • Profile picture of the author SEO ibiza
      Originally Posted by kingside View Post

      I'm never sure about this either, it gets worse when it's a Wordpress post so you have not only the category, but the filename too, so it'd be something like

      blueskittles.com/sour-blue-skittles/sour-blue-skittles-and-why-they-are-delicious

      In situations like that I think it's just too much so I'll rename the category to something less relevant, like 'reviews' or something. Don't know if that's hurting me, but it seems really unnatural and spammy the other way.
      I would agree that's what you should do. we have a large powerful travel site that used to have directory structures like this

      .com/luxury-hotels/uk-hotels/london-hotels/hotelname/

      we re-wrote them all about 6 months ago to

      luxury-hotels/uk/london/hotelname/

      and across the board (500+ hotels) about 80% of them rose in the serps from 1-4 places, and as theyre mostly first page on the longtail deep pages anyway, this was a substantial improvement.

      IMO it definitely wont hurt you going forwards to remove the duplicates
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      • Profile picture of the author Joshua.E1
        Of course if the title is same in the URL that will be the best result.

        You can also use the second example, except that you have to use at least 2 or 3 keywords, this way it will help the search engines that you want to rank fro this keywords.
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