SEO for ecommerce with "tricky" issue...

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Hi guys!

I need some direction on increasing traffic for an ecommerce site. The unique characteristic of this site is that it has 100% churn of the customer base pretty much every month. There is no real opportunity to "sell again" to these customers some typical strategies of building a list don't really seem to apply.

I need some new ideas for driving traffic. Blogs don't seem to get much attention. People seeking out the niche we are in generally find us eventually. I'm just not sure how to increase the pool of traffic we get to help that happen sooner.

We have about 500 backlinks. In the past, I hired a company to "get" or "generate" these but in going over his report, I don't see that any of them are still around (or ever really were).

Ideas?
#ecommerce #issue #seo #tricky
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  • Profile picture of the author cscamgrl99
    Is this live? I can't see any responses...
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  • Profile picture of the author cscamgrl99
    I guess when I boil it down, I'm trying to determine where to spend the bulk of my time.

    What content can you add to an educational product site without giving the product away?

    Backlinks and working to find compatible sites to share links seems to be a black hole for my time with little results.

    Blogs don't seem to be getting people in the door.

    Post great content and they will come just doesn't seem to be working. I've stopped PPC with Bing and Adwords as the conversion rate just couldn't justify the spend. The broad keywords we target are just too competitive - $2-5.
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  • Profile picture of the author MikeFriedman
    Originally Posted by cscamgrl99 View Post

    Is this live? I can't see any responses...
    Yes. Just nobody had responded to you.

    Originally Posted by cscamgrl99 View Post

    I guess when I boil it down, I'm trying to determine where to spend the bulk of my time.

    What content can you add to an educational product site without giving the product away?

    Backlinks and working to find compatible sites to share links seems to be a black hole for my time with little results.

    Blogs don't seem to be getting people in the door.

    Post great content and they will come just doesn't seem to be working. I've stopped PPC with Bing and Adwords as the conversion rate just couldn't justify the spend. The broad keywords we target are just too competitive - $2-5.

    If you want search engine traffic, links are the #1 ranking factor. You can add content until you are blue in the face. It won't move the needle much. However, you need to focus on good links that are relevant, or at least somewhat relevant. I'm guessing whoever you hired in the past was just creating junk links and spam, which is going to be the case for just about anyone you hire for the sole purpose of just creating backlinks.

    I would consider looking at PPC again. When it comes to AdWords, you really want to avoid broad match terms. You want to focus on exact match terms that are very intent specific. Focus on improving quality scores and you can bring your cost for clicks down significantly.

    Depending on your niche, I would also consider looking at social media marketing.
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  • Profile picture of the author cscamgrl99
    What do you think about marketing to a targeted but rented list via email?
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    • Profile picture of the author MikeFriedman
      Originally Posted by cscamgrl99 View Post

      What do you think about marketing to a targeted but rented list via email?
      My worries with these kind of offers is if someone is renting off a list, how targeted is it really? Are they really keeping it targeted or just gathering as big of a list as they can so they can make more money by renting it out?

      If it is a well-cared for list, I would be more excited about it. What I mean is the list signed up under a specific site or person and has grown to trust that authority. That is the only person or entity they hear from. In other words, that person emails their list recommending your site.

      Otherwise, it is a bit of a shot in the dark. Depending on cost, I would want to test the list. Send out a mailing to just a portion of the list to judge the response and see if it is worth paying for access to the entire list.
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  • Profile picture of the author bestAd
    Two words, "paid traffic". You want to use traffic sources such as Adwords, Bing Ads, 50onred and much more.
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  • Profile picture of the author cscamgrl99
    I'm willing to look at paid traffic again. Never heard of 50onred. Opinions on the best of these traffic sources? Best vs. cheapest?
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    • Profile picture of the author bestAd
      50onred is now RTX. I looked at best in terms of which gives the highest ROI.
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  • Profile picture of the author dave_hermansen
    Obviously more solid links will help you organically. You also might be able to get some decent traffic from niche forums and social groups. Every product out there has some sort of forum or group, even if it is for a more general niche. Become a part of the community, answer questions and get your name out there. Eventually, you will accumulate enough respect that people will check your site out.
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  • Profile picture of the author davidricherd
    You have to use latest SEO strategy to promote your Ecommerce website online.
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  • hello i also want to know about seo for ecommerce.
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