I run a little site, for a group of professional colleagues. The site has a dedicated page for each person, say a page entitled "Joe Smith" where you find his biography. Then, the posts in the blog are typically latest news e.g. "New book by Joe Smith". So Joe has one page, and several blog posts about him.
It's a site structure I inherited. I took over the management of the site.
I want google to send more searchers to Joe Smith.
How can I (1) ideally structure the site better, or (2) link the the page about Joe Smith to the blog posts about Joe Smith?
It's a small site, so I don't mind having to do a bit of work.
I hope I've made myself reasonably clear. Thanks for your ideas.