Questions regarding silo structures for a website

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I am setting up a travel blog over the next 2 years, I plan on adding about 40-50 cities.

Currently, I think my silo structure will be this:
Homepage- mysite.com
continent would have a link to the country pages- mysite.com/continent
country would have links to the cities- mysite.com/continent/country
city would have links to the related articles- mysite.com/continent/country/city

These pages would simply contain interlinks of articles that I have written. Should the articles be on the root domain (mysite.com/article-name)?
Also, I am thinking of doing "things to do in x" post. Would it be best if I write a full article on each "thing to do in x", then interlink them in the "things to do in x" post?
My thought is that it would improve my rankings on each "thing to do" since they have individual pages.

My blog will be very visual, so the "things to do in x" page will almost resemble IG, except you will see the destination title and excursion summary name below each photo, which will then link to the actual post.

Is this the right way to approach this?
#questions #silo #structures #website
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  • Profile picture of the author yukon
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    Originally Posted by loki777 View Post

    I am setting up a travel blog over the next 2 years, I plan on adding about 40-50 cities.

    Currently, I think my silo structure will be this:
    Homepage- mysite.com
    continent would have a link to the country pages- mysite.com/continent
    country would have links to the cities- mysite.com/continent/country
    city would have links to the related articles- mysite.com/continent/country/city

    These pages would simply contain interlinks of articles that I have written. Should the articles be on the root domain (mysite.com/article-name)?
    Also, I am thinking of doing "things to do in x" post. Would it be best if I write a full article on each "thing to do in x", then interlink them in the "things to do in x" post?
    My thought is that it would improve my rankings on each "thing to do" since they have individual pages.

    My blog will be very visual, so the "things to do in x" page will almost resemble IG, except you will see the destination title and excursion summary name below each photo, which will then link to the actual post.

    Is this the right way to approach this?



    I'd shorten that URL to domain.com/country/city unless you have a good reason to mention continent (North America, South America, etc...).
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  • Profile picture of the author SEO-Dave
    In SEO ranking terms what makes a silo is the linking not the URL structure. I'd avoid the /continent/country/ format you asked about, makes your URLs long for no gain.

    For users (not SEO reasons) might make sense to use something like example.tld/country-title-of-article if the title includes the city or example.tld/country-city-title-of-article if the title doesn't include the city.

    There's no major difference between example.tld/country-city-title-of-article and example.tld/country/city/title-of-article: whatever works best for your CMS or however you generate content.

    I use WordPress on most of my sites and use the URL format:

    example.tld/title-of-article

    If a lot of country/city specific articles I'd use:

    example.tld/country-title-of-article (with city in the title like example.tld/uk-things-to-do-in-london)

    The siloing is simply via what links to what NOT URL structure per se.

    For example I've been rebuilding my SEO consulting site (I 301 redirected seo-gold.com to another domain years ago, recently started using it again) and use the WordPress categories as SEO silos.

    There's a category for PageSpeed relevant articles (only 9 so far) and those PageSpeed articles automatically link to the most recent articles in that category (via a widget on the menu).

    Since the articles are about PageSpeed the anchor text of the links tend to include PageSpeed relevant phrases, so those links strengthen the niching via the internal links anchor text.

    Go to another article in another category and it automatically links to other articles in the same category (same silo).

    As the site grows I'll manually add links within the content to relevant internal webpages.

    End result is the vast majority of links from any particular webpage tends to link to highly relevant content (in the same silo) rather than to random webpages (I try to avoid too many sitewide internal links).

    I'm also using WordPress attachment pages (a webpage with a single image which WordPress automatically generates) for even deeper siloing. With each image I add to an article the main article links (via an image link) to a webpage with the image and a little snippet of relevant content and this page links back to the main article and other articles in the same silo. If I create an article with say 6 images it's adding 7 webpages to that silo.

    It's working quite well as optimizing the image pages for long-tail keywords and as long as they aren't competitive they tend to do OK: the image pages only have one internal link to them, so don't have much SEO power.

    Silo SEO is all about the links.

    David
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    • Profile picture of the author Toby A
      Originally Posted by SEO-Dave View Post

      The siloing is simply via what links to what NOT URL structure per se.
      Great post Dave. I was actually just looking for some help with the Silo Structure. I too am using Wordpress and am now using a navigation menu that ensures the site is separated into Silo categories.

      I am using a 4 Tier structure, as follows:

      TIER 1 ... Home page
      TIER 2 ... Category
      TIER 3 ... Sub-category
      TIER 4 ... Wordpress blog posts

      The TIER 1 (Home) only has links to all TIER 2s.
      Each TIER 2 only has links to the TIER 3s within it (plus all TIER 2s in the top nav bar).
      Each TIER 3 only has links to the TIER 4s (Blog Posts) within it (plus all TIER 2s in the top nav bar).

      I am not 100% sure if this means I have set up my Silo navigation properly. Q: Does the above look ok?

      Also, I am not sure about other linking, like the Wordpress Search bar, which can search the entire site and is on every page.
      Q: Can these search results pages it generates undermine the current Silo Structure?
      ... For example, if someone searched for "coffee", the results page would link to cafes - in the "TIER 2: Eating out", but also food shops - in the "TIER 2: Shopping".

      Thank you for reading
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