Sudden Drop in SERPs For a Keyword

Just having a quick glance at both pages (need to take kid to school soon), I personally like yours more, but notice their social share bar on the left side? Could be that they have a higher social presence. Google likes this a lot, and generally give more credit (better rankings) with sites that offer users the chance to share, meaning they likely have more likes/shares in general to their pages/domain.

Could also be temporary on your end, maybe a system downtime/crawl error. Usually this problem fixes itself in a few days (up to 2 weeks sometimes).

The "50% off flash sale" on their site is also a way to get more shares, which could be how they're beating you.

Hello,

For websites stores it is tough to do seo on each product, but to out rank your comp,
This is how you do it,

Do this,create video just for this product, add it to product page , now on Youtube add title, but make sure it has this in the title only,

Youtube Title: Fanola No Yellow Shampoo 1000ml

Now in youtube, description,

This has to be first: Fanola No Yellow Shampoo 1000ml
Then add more text, max it out, or copy it from page, and paste it back on youtube, I do it all the time, Google does not care, since it is yours, will it works for me, I hold many number one rankings, and all I do is copy my own text from page back on to youtube description and it works.

Also in youtube description add links back to product page, max out youtube description text under video,

Then also add more content to that product page, minimum 1,000 word count, add 3 images, alt text, and hide keywords in all 3 images,, so you want to name the images the same name of keywords,

Also add 3 Internal links, you must link to 3 pages on your site, not any page they must make sense to link to other pages, one can be support page, other can be similar products, and last choose something that customer could also use with that product, then Google will like all three links.

And on product content page, use bullets points, with more keywords and keyword phrases from keyword planner. use H1, H2, H3, H4, H5, H6, use all of them

Use bold text on some text,

Now if you do all this right, you will rank number one, I know. I do this all the time,

So nobody spends the time to do major SEO to outrank, so you will win if you do this.

So now you know,
Thanks Rob.

I believe their discount did it, especially since it is well targeted. They are playing better in that area, obviously. What you should be concerned with now is to up your game in offering better deals.

Leah