I'm experiencing this issue with one of the keywords we used to rank for on the 1st page 1st position. A couple of weeks ago one of
our competitors outranked us despite the fact that they just added the product to their website . Pretty much the same happened
this week. Another competitor outranked us for the same keyword.
I did a bit of research to understand what could have gone wrong including checks on :
- Optimised text, titles, descriptions
- Loading speed of the page
- Page authority
- Crawl errors
- Number of backlinks to the page
Also I compared all these parameters against the competitors' results.
I see no reason why they are ranking higher than we do.