What do I do with meta name="description content=" "

by chrisj
7 replies
  • SEO
  • |
In general, what do you suggest that I should I do with

<meta name="description" content=" "
to optimize searchability of a web page?

Also, what else should I add to the top of the page to help with seo?

Thanks
#content
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  • Profile picture of the author Aaden Taylor
    Make 80 characters descriptive sentence as per your service with high searches keywords and put it in <meta name="description" content=" " which make your website upper rank in SERP
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  • Profile picture of the author jenifersoflous
    Hi, First identify your business targeted keywords, write the meta name with 580 pixels, and the meta description should be 1840 pixels.
    Try to make your meta content should be unique. This will help you to reach the maximum targeted auditions.
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    I am one of the Independent Indian Realtors in Boston, Like to eat and own Indian Catering in New Jersey

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  • Profile picture of the author yukon
    Banned
    Originally Posted by chrisj View Post

    In general, what do you suggest that I should I do with

    <meta name="description" content=" "
    to optimize searchability of a web page?

    Also, what else should I add to the top of the page to help with seo?

    Thanks
    A meta description isn't going to rank anything. It's only used after a page is ranked for a visual on the SERPs.

    IMO a meta description tag should be deleted and structure the ranked page to return multiple SERP descriptions based on each individual search query.

    If Google doesn't find a meta description tag in the HTML source code they'll fallback and use text from the content on the ranked page. So, optimize the content instead of a static meta tag to help boost CTRs on the SERPs.
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    Hi
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    • Profile picture of the author SEO-Dave
      Originally Posted by yukon View Post

      A meta description isn't going to rank anything. It's only used after a page is ranked for a visual on the SERPs.

      IMO a meta description tag should be deleted and structure the ranked page to return multiple SERP descriptions based on each individual search query.

      If Google doesn't find a meta description tag in the HTML source code they'll fallback and use text from the content on the ranked page. So, optimize the content instead of a static meta tag to help boost CTRs on the SERPs.
      I used to give similar advice, I agree with the concept of "optimize the content to help boost CTRs on the SERPs".

      When creating content try to add long phrases Google might use as the description for a SERP (this isn't easy to achieve consistently, especially for pages with a lot of SERPs).

      As a backup ALSO write ad text as the meta description tag which if used will compel a Google user to click your search result rather than the one just above/below it.

      A random snippet of text as the description might not be that good, a well written ad like meta description when used will be better as it will increase the click through rate.

      For example searching Google for: "Buy Televisions" from the UK (using google.co.uk) in the top 10 is a listing from Argos (well known UK brand).

      The Argos page has no meta description tag.

      This is the Google SERPs description:

      Products 1 - 30 of 181 - Buy online using. We accept the following payment methods online. Argos card logo Visa card logo Master card logo Maestro card logo American Express card logo Paypal logo ...
      That is awful, that's not going to entice a Google user to click that SERP.

      Another well known brand (Tescos) is also listed for that SERP (just below Argos) and they use the meta description tag and Google is using it:

      From LCD televisions to top quality surround sound, enjoy it all with our full range of TVs and home cinema technology. Order online today at Tesco direct.
      Tesco's has clearly written this like advert text.

      Which of those two descriptions are more likely to entice a Google user to click the link?

      The best advice is try to include phrases Google might use for important SERPS and as a backup add a meta description tag which reads like an advert with enough SEO so Google will use it.

      In the "Buy Televisions" SERP example above if the meta description tag uses Buy and Televisions it's far more likely to be used by Google vs a description lacking those words (test, test, test... until you get it right on important pages).

      You can see in the Tesco's description it didn't include the word Buy, but it did use Televisions and TVs (which Google highlighted): that was enough for Google to use the description for this Google "Buy Televisions" search.

      David
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  • Profile picture of the author ryanbiddulph
    Hi Chris,

    Make sure to keep it benefits-based too.

    Google-ers see your site, read your meta and then figure if it benefits them for a visit....or not.

    Ryan
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author shineyroberts
    Hi, After the identifying business oriented keywords add your main keyword in the title tag and prepare a descriptive meta description for you web page in the provided format.
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  • Profile picture of the author benthomas642
    You must use following meta tags syntax on your web pages:

    For Keyword
    <meta name="keywords" content="Keyword1, Keyword 2, Keyword 3,...">

    For Description
    <meta name="description" content="Your Description Goes Here">
    Note: Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50-300 characters. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
    I hope it will help you a lot about implementing meta tags on your web pages
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