Google Ranking So Far Behind For Certain Keyword?

by RyanHC
17 replies
  • SEO
  • |
Google Ranking So Far Behind?
So we have two main keywords that we try to go after, and one of the keywords we are the first result with 15 unique Referring Domains/Backlinks. The second one, we have 13 unique Referring Domains/Backlinks, but are on Page 25. So we did a competitor analysis, and our two main competitors in our industry have 12 Unique Referring Domains, and 3 Referring Domains. The keyword difficulty for the second keyword we're targeting according to Ahrefs is 3, so it's not a difficult keyword by any sense of the word, and yet we're still not ranking for it. Our unique referring domains/backlinks are all in the same industry/niche, so they're not spammy. We've got proper meta descriptions, title tags, Google doesn't have any issue with our sitemap/robots.txt files, and yet we're still on page 25. Any tips/advice is appreciated.

Breakdown:
- We have 13 unique RDs for keyword - we're on page 25.
- Our Competitors (who rank on Page 1) have: 12, and 3 for same keyword.
#google #keyword #ranking
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  • Originally Posted by RyanHC View Post

    Google Ranking So Far Behind?
    So we have two main keywords that we try to go after, and one of the keywords we are the first result with 15 unique Referring Domains/Backlinks. The second one, we have 13 unique Referring Domains/Backlinks, but are on Page 25. So we did a competitor analysis, and our two main competitors in our industry have 12 Unique Referring Domains, and 3 Referring Domains. The keyword difficulty for the second keyword we're targeting according to Ahrefs is 3, so it's not a difficult keyword by any sense of the word, and yet we're still not ranking for it. Our unique referring domains/backlinks are all in the same industry/niche, so they're not spammy. We've got proper meta descriptions, title tags, Google doesn't have any issue with our sitemap/robots.txt files, and yet we're still on page 25. Any tips/advice is appreciated.

    Breakdown:
    - We have 13 unique RDs for keyword - we're on page 25.
    - Our Competitors (who rank on Page 1) have: 12, and 3 for same keyword.
    If your site is properly optimized for your targeted keywords and there are no issues in Webmaster Tools/Search console, then you just need to focus on building high quality backlinks using your targeted keywords (and some of their variations) as anchor text. It will take some time to see an improvement in rankings, as SEO does not happen overnight. However, if you build links on a consistent basis your rankings will eventually rise.
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  • Profile picture of the author expmrb
    Its not the number of backlinks that matters but the quality of them.
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  • Profile picture of the author jyzdesign1
    Hey,

    High-quality backlinks, long-tail keywords and On-page optimization like your title tags and meta tags. All of these are very specific and have a direct effect on your Google rankings.
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  • Profile picture of the author hfbadvertising
    Look at the DA and PA where your links are coming from. Try to get links with high authority sites you will move up faster.
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    Harris Brown
    HFB Advertising

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  • Profile picture of the author Esteps Solutions
    Focus more on page seo it will automatically gonna improve your website keyword ranking.
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  • Profile picture of the author XenelSoft
    Hi RyanHC,

    Have you done all on page changes correctly? Because if your website on page is not done correctly, then link building cannot give you much benefit. So I would suggest you to recheck your on page optimization like content optimization, Meta tags, robots, Sitemaps etc.
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  • Profile picture of the author RyanHC
    Thank you all for the replies. Yes our on-site optimization is correct, including title tags and meta descriptions. And we have a healthy mix of those backlinks all being relatively high authority. We only have 2 that are below 16 on Ahrefs.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by RyanHC View Post

    Google Ranking So Far Behind?
    So we have two main keywords that we try to go after, and one of the keywords we are the first result with 15 unique Referring Domains/Backlinks. The second one, we have 13 unique Referring Domains/Backlinks, but are on Page 25. So we did a competitor analysis, and our two main competitors in our industry have 12 Unique Referring Domains, and 3 Referring Domains. The keyword difficulty for the second keyword we're targeting according to Ahrefs is 3, so it's not a difficult keyword by any sense of the word, and yet we're still not ranking for it. Our unique referring domains/backlinks are all in the same industry/niche, so they're not spammy. We've got proper meta descriptions, title tags, Google doesn't have any issue with our sitemap/robots.txt files, and yet we're still on page 25. Any tips/advice is appreciated.

    Breakdown:
    - We have 13 unique RDs for keyword - we're on page 25.
    - Our Competitors (who rank on Page 1) have: 12, and 3 for same keyword.
    It's not just about backlinks. Does your competitor have more or better content than you? Do they have social signals you don't have? Have they been around longer?

    There are many factors to consider. The key is finding what they are doing better than you are doing, and then stepping up your game in that area.

    Benjamin Ehinger
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    Ready to Explode your Content Marketing?

    Discover How to Increase Revenues with My Complete SEO Content Strategy Here!
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  • Profile picture of the author tomopalinski
    Hello RyanHC,

    There is a lot of moving parts if it comes to SEO and focusing only on backlinks will definitely not give you a proper understanding of your ranking situation.

    Considering backlinks, just as many people already underlined here, it is not about quantity but quality. The strength of each backlink depends on the website it comes from.

    Take a closer look at websites linking to your site and compare them to those that link to your competitors. The best websites are those that are active and growing.

    You are looking for sites with steadily growing traffic that is regularly engaging with the content on the website. Naturally, websites like these most likely rank well for their own keywords so they have authority behind them.

    I would not focus too much on metrics like DA and PA but look directly at the traffic to those sites. Any changes, upward/downward trends in traffic can tell you a lot about the health and future of that site.

    With a better understanding of the site itself, you will be able to have a much better picture of the strength of a backlink coming from it.

    In some situations, a website owner can decide to redirect an old site to a new domain. If this the case, most if not all authority from the old site is transferred to a new site significantly boosting its rankings. This redirect is sometimes difficult to spot and is often not showing on backlink profile.

    Backlinks are still considered one of the most powerful tools in the SEO toolbelt but we cannot forget about other things.

    On-page optimization, although it won't result in how well you rank for specific keywords, it helps improve your relevancy for key terms of your choice. I lost count how many times I was able to increase the number of keywords my client's website was ranking very well for just by adding few keyword variations to it.

    Engaging traffic can also greatly influence your rankings. Websites that are not on the first page are already at a disadvantage because most traffic ends up interacting with the first page of SERP.

    Compare the traffic of your competitor's websites and yours. Try to find out where is that traffic coming from. Is it mostly from organic search or there are other sources, like social media, direct, referral, etc.

    If you notice something your competitors are doing that you can copy, by all means, do it and do it better.

    Competitor analysis is a huge part of SEO. Keep improving your site. Make mistakes and learn from them. Eventually, you will do something that gets you ranking higher. With time you will be able to find enough of them to get you on the first page or even no.1. Be patient and you'll get there.

    Good luck and enjoy the process.
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    Good SEO work only gets better over time. It is only search engine tricks that need to keep changing when the ranking algorithms change. -- Jill Whalen

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  • Profile picture of the author mostCPA
    1. First, make sure there's actually a rankings change
    2. Figure out what went wrong
    /Did Google update their algorithm?
    /Did your site lose links?
    /Did you change the affected page(s)?
    /Did you change internal links to the affected page(s)?
    /Google's user feedback says you should rank differently.
    /Your competition made a change.
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  • Google ranking depends 0n qualitative standard links.
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  • Profile picture of the author bestprotrade
    Yes keywords rankings depends upon the competition they have and also on the quality and relevant content when generating backlinks.
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  • Profile picture of the author hitquotes
    You Should Create 10 PBN Backlinks for Top 10 Positions.
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  • Profile picture of the author Nottyqueen
    Make high quality back link for Your site and do on page seo.
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  • Profile picture of the author MagicWords
    Audit your on-page, compare it to your competitors, keep building relevant links and that's all. We would need to analyze it to find out what's not working, or perhaps you just need to keep building authority by adding more content. That will help greatly as well.
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  • Profile picture of the author RobertBrown121
    Check for the DA, PA of the website.
    Ensure the quality of the backlinks along with quantity.
    Improve page SEO.
    Try to gain traffic from social media.

    Hope this helps!
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  • Hi RyanHC

    SEO Site Checkup is free tool for SEO audit.you can use this tool and rectify the issues in your website.this tool gives best result for on page
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