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Multinational and multilingual content

by marine easyship
1 replies
  • SEO
    • |
I would like to get some guidance on international SEO.

For now this is how my website looks like:

website.com
website.com/fr
website.com/it
I would like to make it region plus language specific, this is my approach

website.com/en-us
website.com/fr-fr
website.com/it-it
I would like to understand what my next steps should be ? Should I redirect:

website.com to website.com/en-us
website.com/fr to website.com/fr-fr
website.com/it to website.com/it-it
I saw that some websites kept the.com for english speakers in the us (instead of .com/en-us) so I am not sure what to do here. Should I keep a consistent structure or can I have a mix of website.com and website.com/fr-fr?

Also the way my website is set up is that it automatically combine any language with any location, so it means that I can have:

website.com/it-us
website.com/en-fr
website.com/fr-it
But I don't want Google to index all the combinations because sometimes it doesn't make sense (eg Italian in Australia) and I don't want to have a crazy list of hreflang tags with all my combinations (it would be around 200)in my header. Is it possible to not have hreflang tags for those pages and add instead the following tag <meta name="robots" content="noindex" /> to avoid indexation?

Thanks!
#content #multilingual #multinational
Avatar of Unregistered
  • Profile picture of the author Rebecca M
    Well it's really common problem will multilingual sites and easiest solution is define Herflangs attributes, the hreflang attribute allows you to show search engines what the relationship is between web pages in alternate languages. It's useful when you've created content that's specific to a local audience. The hreflang attribute adds a signal to search engines that a user querying in language "x" will want this result instead of a page with similar content in language "y".
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