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One or two posts?

by lucaslar1979
9 replies
  • SEO
    • |
Hi, folks!

I have a little doubt that I'm a little confused.

If I have a technology blog and I want to create a post about "Multiplayer games", should I make a post for Android and another one for iOS, or directly a single post that includes all multiplayer games from all platforms?

What would be the best in terms of SEO?
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  • Profile picture of the author dave_hermansen
    Like many things "SEO", it comes down to how people are searching. Are there a significant number of searches specifically for multiplayer games for iPhone (or iOS) and also for multiplayer games for Android? If so, separate posts.
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  • Profile picture of the author lucaslar1979
    Thank you for your response!

    I definitely think I'll do two separate articles. I hope this doesn't create a long-term problem of keyword cannibalization.
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    • Profile picture of the author dave_hermansen
      Originally Posted by lucaslar1979 View Post

      Thank you for your response!

      I definitely think I'll do two separate articles. I hope this doesn't create a long-term problem of keyword cannibalization.
      Well, if you are going to write exactly the same thing for both posts and just switch the word "android" with "iOS" don't bother. In that case, you'd be better off writing an article that outlined the games you could play on both devices.

      If there are device-specific games, you could ALSO write two more articles - one for just Android-specific games and one for iOS-specific games. Then, at the bottom of your original "both devices" article, say some thing like ... "Wait there's more! Not every multiplayer game can be played on both devices. Here are some great multiplayer games that can only be played on Android devices [link to article] and we've got another article that shows the multiplayer games just for iOS [link]."
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  • Profile picture of the author writeaway
    Get the answer by doing a keyword analysis for both options.

    Rule of thumb: the more specific the keyword, the more targeted the traffic
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  • Profile picture of the author Jeffery
    Originally Posted by dave_hermansen View Post

    Like many things "SEO", it comes down to how people are searching. Are there a significant number of searches specifically for multiplayer games for iPhone (or iOS) and also for multiplayer games for Android? If so, separate posts.
    Originally Posted by dave_hermansen View Post

    Well, if you are going to write exactly the same thing for both posts and just switch the word "android" with "iOS" don't bother. In that case, you'd be better off writing an article that outlined the games you could play on both devices.

    If there are device-specific games, you could ALSO write two more articles - one for just Android-specific games and one for iOS-specific games. Then, at the bottom of your original "both devices" article, say some thing like ... "Wait there's more! Not every multiplayer game can be played on both devices. Here are some great multiplayer games that can only be played on Android devices [link to article] and we've got another article that shows the multiplayer games just for iOS [link]."
    I'm glad you clarified that Dave. Well done!
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  • Profile picture of the author Jeffery
    Here are some good resources. Not in any particular order.

    Warrior Forum ThreadRe: E-commerce - URLs structure
    Keyword Cannibalization
    Post #11 Dave
    Post #12 Me

    Google
    Google Mobile Friendly Test

    Google Safe Browsing: malware and phishing - Google Transparency Report

    The Google Blog
    "The future of search will be about pictures rather than keywords"

    SEOQuake
    What is Keyword Cannibalization in SEO and How to Deal with It
    14/05/2020

    SEO Images: 11 Perfect Tips for Optimize your Site
    15/05/2020

    "The future of search will be about pictures rather than keywords"

    semrush

    Keyword Cannibalization How to Keep it From Harming Your On-Site SEO
    October 10, 2018

    RobbieRichards.comYouTube

    SEJ

    How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO - Search Engine Journal
    Jan, 3, 2020

    MOZ

    How to Identify and Tackle Keyword Cannibalization in 2019 - Moz

    ahrefs

    How to Find and Fix Keyword Cannibalization Issues (in Seconds)
    Mar. 22, 2018

    Backlinko
    Google's 200 Ranking Factors The Complete List (2020)
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  • Profile picture of the author samsabir
    If the differences are surface-level and not detailed, you can organize them in the same blog instead of creating two separate guides.
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  • Profile picture of the author Medon
    Originally Posted by lucaslar1979 View Post

    Hi, folks!

    I have a little doubt that I'm a little confused.

    If I have a technology blog and I want to create a post about "Multiplayer games", should I make a post for Android and another one for iOS, or directly a single post that includes all multiplayer games from all platforms?

    What would be the best in terms of SEO?
    Just a single post on all platforms will do. I think we are talking about omnichannels here.
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  • Profile picture of the author lucaslar1979
    Thank you very much for your answers. I have learned several things and you have opened up the picture for me. I will read all the links you have left. Greetings.
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