One or two posts?

3 years ago

Like many things "SEO", it comes down to how people are searching. Are there a significant number of searches specifically for multiplayer games for iPhone (or iOS) and also for multiplayer games for Android? If so, separate posts.

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lucaslar1979

3 years ago

Thank you for your response!

I definitely think I'll do two separate articles. I hope this doesn't create a long-term problem of keyword cannibalization.

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dave_hermansen 3 years ago

Originally Posted by lucaslar1979

Thank you for your response!

I definitely think I'll do two separate articles. I hope this doesn't create a long-term problem of keyword cannibalization.

Well, if you are going to write exactly the same thing for both posts and just switch the word "android" with "iOS" don't bother. In that case, you'd be better off writing an article that outlined the games you could play on both devices.

If there are device-specific games, you could ALSO write two more articles - one for just Android-specific games and one for iOS-specific games. Then, at the bottom of your original "both devices" article, say some thing like ... "Wait there's more! Not every multiplayer game can be played on both devices. Here are some great multiplayer games that can only be played on Android devices [link to article] and we've got another article that shows the multiplayer games just for iOS [link]."
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writeaway

3 years ago

Get the answer by doing a keyword analysis for both options.

Rule of thumb: the more specific the keyword, the more targeted the traffic

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Jeffery

3 years ago

Originally Posted by dave_hermansen

Like many things "SEO", it comes down to how people are searching. Are there a significant number of searches specifically for multiplayer games for iPhone (or iOS) and also for multiplayer games for Android? If so, separate posts.

Originally Posted by dave_hermansen

Well, if you are going to write exactly the same thing for both posts and just switch the word "android" with "iOS" don't bother. In that case, you'd be better off writing an article that outlined the games you could play on both devices.

If there are device-specific games, you could ALSO write two more articles - one for just Android-specific games and one for iOS-specific games. Then, at the bottom of your original "both devices" article, say some thing like ... "Wait there's more! Not every multiplayer game can be played on both devices. Here are some great multiplayer games that can only be played on Android devices [link to article] and we've got another article that shows the multiplayer games just for iOS [link]."

I'm glad you clarified that Dave. Well done!

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Jeffery

3 years ago

Here are some good resources. Not in any particular order.

Warrior Forum ThreadRe: E-commerce - URLs structure
Keyword Cannibalization
Post #11 Dave
Post #12 Me

Google
Google Mobile Friendly Test

Google Safe Browsing: malware and phishing - Google Transparency Report

The Google Blog
"The future of search will be about pictures rather than keywords"

SEOQuake
What is Keyword Cannibalization in SEO and How to Deal with It
14/05/2020

SEO Images: 11 Perfect Tips for Optimize your Site
15/05/2020

"The future of search will be about pictures rather than keywords"

semrush

Keyword Cannibalization How to Keep it From Harming Your On-Site SEO
October 10, 2018

RobbieRichards.comYouTube

SEJ

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO - Search Engine Journal
Jan, 3, 2020

MOZ

How to Identify and Tackle Keyword Cannibalization in 2019 - Moz

ahrefs

How to Find and Fix Keyword Cannibalization Issues (in Seconds)
Mar. 22, 2018

Backlinko
Google's 200 Ranking Factors The Complete List (2020)

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samsabir

3 years ago

If the differences are surface-level and not detailed, you can organize them in the same blog instead of creating two separate guides.

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Medon

3 years ago

Originally Posted by lucaslar1979

Hi, folks!

I have a little doubt that I'm a little confused.

If I have a technology blog and I want to create a post about "Multiplayer games", should I make a post for Android and another one for iOS, or directly a single post that includes all multiplayer games from all platforms?

What would be the best in terms of SEO?

Just a single post on all platforms will do. I think we are talking about omnichannels here.

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lucaslar1979

3 years ago

Thank you very much for your answers. I have learned several things and you have opened up the picture for me. I will read all the links you have left. Greetings.

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