Finding links that boost the SERP ranking of your site is one of the most difficult aspects of SEO. To overcome this, a brand needs to establish the difference in the number of links between competitor pages and its own page; so it can determine how many to include.
Alan Silvestri tweeted a formula for this:
When building up links it is important to consider their quality too.
Link velocity of competitors
Determining the link velocity of competitors is the next step a brand must take after it has established how many links to include on a page or site. Link velocity refers to the number of links competitors are building monthly. Shown in the image below is the Ahrefs report that companies can use to calculate that velocity:
Tips on building links to boost a site's SERP rankings
Some tips on how to build links that boost SERP rankings include:
- Build links on pages that already rank highly in Google results:
Linking to pages currently at or near the top of search results that are also relevant to the content of the page will increase a site's SERP ranking, as these pages are established and attract high traffic.
- Use multiple methods of link building:
Using more than one link building method will make links appear more natural to Google. Different methods include link insertion and guest blogging. A great way of finding more ways to build links is to take a look at what competitors are doing by reading through the Ahrefs report, and displaying the best pages by link growth. This is shown in the image below:
To see other useful tips about using links to boost SERP rankings, check out the original article.