Nine Journalism Tactics That Work for SEO Content Writing

by WarriorForum.com Administrator
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  • SEO
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A new article on Search Engine Journal reports that while engagement is a top priority in journalism, the same can be said when writing with SEO in mind. You can use these nine proven journalism tactics to improve your content.



The author here has worked as a journalist since 2001, first as a traditional reporter for a newspaper, then as a motorcycle journalist since 2008 and through today, and has been doing SEO since around 2010. They say many journalism tactics can help your SEO content writing today:

The Inverted Pyramid: The concept is simple. You communicate what's most important in the article's introductory paragraphs and structure the content from most essential to least important.

Answer the 5Ws + 1H: Regardless of what type of writing, from a 300 blog to a 5,000-word white paper, for serious engagement, you must always answer the 5Ws + 1H: who, what, when, where, why, and how. When using the inverted pyramid structure, answering the who, what, when, and where within the lede will increase engagement. Then, throughout the body, you can answer the why and how of your subject.

Engaging Headline: The best advice from the world of journalism in regards to headline writing? Fancy and cute words don't prompt action. Instead, use concrete and valuable words. For SEO, action translates to click-throughs and engagement, and both are direct ranking factors.

Engaging Lede: As more and more media is piled on our plates, the average attention span of a human is getting shorter. Microsoft research says the average attention span is now about eight seconds, and it decreases online. This is especially true when content is unfulfilling or a website loads slowly.

Show, Don't Tell: The best journalists don't just tell you what to think. They show you what's going on, letting your mind create those mental images. A metal sign on the right corner of my stand-up desk says, "Show the Story." This reminder helps center my attention on showing over telling, something I embed into my second of multiple editing stages.

Active Voice: Active voice owns the page. Using the active voice in your writing can help slow the pace in areas you want readers to study.

Simple Language for Clarity: When I explain content audits to clients, I begin with a list of principal guidelines that all websites should employ: clarity, relevancy, valuable content, no "me, me, me" content, storytelling, and free of distractions such as pop-ups. When content is lacking in clarity, the messaging becomes clouded, and visitors quickly leave. This kills engagement and time-on-page, which kills not only your SEO but also any hope of conversion.

Hybrid Paragraphs That Control Pace: Studies show that online readers hate two things: A series of one-sentence paragraphs or longer paragraphs ("walls of text"). Longer paragraphs immediately cause fear in that a reader has to work through a text. A series of one-sentence sections also causes fear - fear of monotony.

Credibility: Any type of journalism loses credibility if sources are not properly attributed. The larger the publication - think New York Times, Esquire, or Forbes - the stricter the editorial process regarding proper attribution. Attribute everything that's not simple knowledge or your own opinion (or the authors, if you're editing/publishing).
#content #journalism #seo #tactics #work #writing
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  • Profile picture of the author aaronrogers034
    SEO based content writing is a technical job to do, which requires effective skills and practice. Moreover, there are many techniques which improve the quality of the content and make the content listed on the website more efficient. So, these techniques are as follow:

    1. Inverted Pyramid: This technique is focused on explaining important points first. These important points could be explained in paragraphs.
    2. Answer the 5Ws + 1H: This approach starts with putting-up 5 questions of where, what, when, why, whom. And then in the end, answering those questions.
    3. Engaging Lede: A content on the website should be engaging, because people on the Internet are leaving their attention, that's why the content on the website should be interesting.
    4. Show, Don't Tell: Instead of telling, a good content is the one that tells you how to work. So, one should take care of this important point while writing a content.
    5. Active Voice: Use active voice in your content.
    6. Simple Language for Clarity: Your content must contain a simple language because verbose and superfluous content would lead to failure.
    7. Hybrid Paragraphs That Control Pace: Paragraphs should not be so long or so short, so a hybrid approach would serve the purpose.
    8. Credibility: Content must contain credible and authentic resources.
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  • Profile picture of the author kanijohn
    Engaging Headline: The best advice from the world of journalism in regards to headline writing? Fancy and cute words don't prompt action. Instead, use concrete and valuable words. For SEO, action translates to click-throughs and engagement, and both are direct ranking factors.
    I think the title of the article is the most important point to attract visitors.
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    • Profile picture of the author dave_hermansen
      Originally Posted by kanijohn View Post

      I think the title of the article is the most important point to attract visitors.
      While important to attract a click, that click is meaningless without engagement. You need to keep them on the page so that it sends positive user signals, which is why the content is important. The inverted pyramid style is effective because it keeps the reader engaged.
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      My PROVEN ecommerce process, as seen on: Fox Business News, the NY Times & Flippa
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  • This kind of explains why it's easier or journalists to get into content writing.
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