So how will bloggers be able to deal with Google's New Helpful Content Update?

They do not have your point of view, your style, your price point.

I told you somewhere else: start "Ask the Expert" posting. Invite quitestions, and answer them.

In the meantime, if you have a guy in Queens coming with some issues to you, you could write about that guy (without giving away his name, unless you have written permission).

Emphasize something, even if the other people already mentioned.

Think unique selling proposition. You're not better, faster. You're different.

Figure out what those other people do, compare to what you do, Write about the differences.

Not in your field, so I cannot give examples except for one:

Once upon a time, I hired a guy to build me a desktop computer. He did. About a year later, something broke. That guy had moved out of my area, so I hired someone else to fix my computer.

I got a call from this someone the day after I dropped of my computer with him. He said: The guy who built your computer, he was Russian, wasn't he?

That was true. I asked, "How did you know?"

He knew because Russian computer makers put a screw in a place that makes no sense to him, makes it hard for him to get to some part of the computer that, apparently, breaks often.

This guy could write a post about how some people build computers with a screw in the wrong place. That's one of his differences.

It does not have to be better. It has to be a difference.

Have you ever noticed that often you can find a gas stations across the street from another one and both attract lots of clients?

A bank across the street from another bank and neither has gone out of business in decades?

They have differences... Well, people perceive differences is a better way to say it.

Because some of the differences have to do with how people feel about these businesses.

Some people will tell you that Gas Station A has friendlier employees while some will tell you that Gas Station B has friendlier employees.

How can both groups be right?

Friendlier is subjective, two people could have the exact same thing happen to them and come up with two different opinions.


So, write about you and your processes and the topic.

These other people you link to have this:
"SEO can be a daunting task for business owners who are just starting. There are many things to learn and so much that can go wrong. However, with the right tips and guidance, you can get started with SEO and see positive results for your business. And this article will teach you the basics, from keyword research to on-page optimization. So if you want your website to rank higher on search engine results pages, read on for some helpful tips."

in one of their latest posts.

From the start, you know they're not doing offpage.

They have a section on site structure... all fluff. You don't give them fluff, cover, instead, Silo structures, for instance.

C'mon, man. Just because they have a topic covered and the article is long and broken neatly into sections with nice titles doesn't mean anything.

The article covers a lot of things in a couple of short paragraphs. They really do not help you get started with SEO. You can have an article on each of their topics in the article I am talking about... you'll end up with at least 9 articles covering just the surface of what they left out. (This is the link to the article I'm mentioning: https://simplygeeky.net/how-to-get-s...Site_Structure).

Don't get scared, think.

You can use them for article ideas: like I said, you can get at least 9 articles based on their section titles alone.