Good Conversion Rate for a Squeeze Page (PPC Campaign)

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  • SEO
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I am very new to using PPC and I've tried a couple of different strategies.

I have one campaign that is search-only and another going out across the content network. The campaigns have two different conversion rates (the search-only is a higher conversion rate).

What is considered a "good" conversion rate?

What aspect of my squeeze page should I test first? Headline?

Thank you for your time
#campaign #conversion #good #page #ppc #rate #squeeze

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