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Website Redesign Same Content Disappear from SERPS

by Jacob Martus
5 replies
  • SEO
    • |
Hi everyone. In the process of redesigning my website to make it more user friendly, my SERP completely disappeared for every keyword I was targeting.
I didn't change the content at all, just the design of the site.

The site was down for no longer than 30 minutes. It is still indexed in Google however it is not listed in any SERPS? Is this just a temporary thing because Google thought that my site wasn't there? And will my site return in the SERPS once Google sees that the content is the same and the backlinks are still there?
#content #disappear #redesign #serps #website
  • Profile picture of the author turbohips
    Well was your site completely down or were you working on the site making corrections the whole time? I've seen you ask many questions recently so it's hard to judge what is really going on. I know you are still getting your feet wet with SEO. If your site was truly down and not online at all it's possible that the search engines did try to crawl your site when this happened. If your site was actually in the process of change but the actual content was still live, I have a hard time thinking that all of your keywords had disappeared from the SERP's. If you are able to provide more information on what has transpired then perhaps we can give you a more informed analysis of what happened. Also a list of your keywords would help me find out what's going on. If you don't feel comfortable with posting all of this information, PM me and I'll look into it for you.
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  • Profile picture of the author WareTime
    Originally Posted by Jacob Martus View Post

    Hi everyone. In the process of redesigning my website to make it more user friendly, my SERP completely disappeared for every keyword I was targeting.
    I didn't change the content at all, just the design of the site.

    The site was down for no longer than 30 minutes. It is still indexed in Google however it is not listed in any SERPS? Is this just a temporary thing because Google thought that my site wasn't there? And will my site return in the SERPS once Google sees that the content is the same and the backlinks are still there?
    It should pop right back, unless you changed urls and didn't redirect. You should never change urls if you can help it, even with redirects.
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  • Profile picture of the author Jayson L
    I once changed the name of a few pages and my site disapeered. It turned out that google looked at my site as having duplicate content with about 5 pages. If you renamed the pages, the old ones will still be indexed and that isn't good if you used the same content. If you didn't do that then I don't have a clue.

    Good luck!
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    • Profile picture of the author johnsmith12709
      I too have same problem in redesigning my website is there anyone to help me?
      Thanks.....
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      • Profile picture of the author dburk
        Hi Jacob,

        It's hard to say for sure without having more specific information about what exactly you changed.

        In most cases the reason folks see their pages disappear after a website redesign is that they change the URLs. It's your URLs that are indexed, and if you change directory structure, file names or locations you are making those indexed URLs invalid. This will not only get your pages dropped from the SE indexes you also lose all benefit from backlinks to those now invalid URLs.

        You can mitigate the damage if you put into place 301 Redirects to the new URLs and you will see your rankings rebound within a few weeks.
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