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Where Can I Find The Most Relevant SEO Information For 2010 To Reach An Expert Level?

by sashagilberg
35 replies
  • SEO
    • |
SEO is updated very fast and is ever evolving, say I knew NOTHING about SEO, is there 1 resource I could use that would teach me 20% of the most powerful SEO techniques that would produce 80% of the results?

The reason I ask is because I want to go from basic SEO knowledge to expert level good.

With the right resources, I'm sure this can be done in a few days.
#2010 #expert #find #information #level #reach #relevant #seo
  • Profile picture of the author dvduval
    I really don't think it is changing. There are many people that love to tell you (or sell you) or "secrets", but really it still comes down to the basics including:
    1. Page Title
    2. Content on the page
    3. Anchor text of links pointing in
    4. Navigation structure
    5. Pagerank of links pointing in
    6. Quantity of links pointin in
    7. Dozens of smaller factors like meta description, alt tag text, keywords in url, etc.
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    • Profile picture of the author Michael Worthington
      Originally Posted by dvduval View Post

      I really don't think it is changing. There are many people that love to tell you (or sell you) or "secrets", but really it still comes down to the basics including:
      1. Page Title
      2. Content on the page
      3. Anchor text of links pointing in
      4. Navigation structure
      5. Pagerank of links pointing in
      6. Quantity of links pointin in
      7. Dozens of smaller factors like meta description, alt tag text, keywords in url, etc.

      I agree with what this poster said - for the most part.

      I've spent the last 8-9 months studying SEO in depth.

      I've read literally dozens of ebooks, and read hundreds of forum posts
      on the subject, plus I've done some testing on my own.

      As far as on-page goes, the title is probably the single most important
      element. You really need to spend some time on this and make it stand out
      simply because having a great unique title might mean getting the
      clickthrough even if you're ranked lower than your competitors.

      Having your main keyword in the URL is good if you can get it,
      but don't obsess over it if you can't. It doesn't make that much difference.

      Navigation is important to your human visitors so it's definitely worth
      paying attention to, but it's not going to do squat for your rankings.

      Content on your page is another thing you need to really pay attention
      to, since it's important to your human visitors, plus more likely than not,
      the big three search engines are going to choose snippets of text from the
      page instead of the meta-description you've worked so hard and sweated
      over.

      Don't worry about "keyword density" either. Just write the page to inform,
      educate or entertain your visitor and the search engines will love you.
      The word here is "relevant" content.

      Here's the deal. Search engines don't buy products - people buy products
      and if you don't have the content on the page that people are looking for,
      it doesn't matter how high you rank, they're not going to stay for more than
      a few seconds.

      Even if it's a squeeze page or a "review" - a pitch for some affiliate product
      or CPA offer, there's got to be something that keeps them on the page
      long enough to do what you want them to do.

      At the end of the day, though, it all comes down to links.

      Links, links, and more links...pointing back to your main site.

      Having backlinks from high ranking sites pointing to your site is the thing -
      practically the Holy Grail. They are without a doubt the best kind of
      backlinks to have, but just having links; dozens of them, hundreds of them,
      even thousands of them; all pointing to your site is where it's at!

      The more links you can get back to your site, the better you'll rank.

      Writing and submitting articles, press releases, videos, podcasts, making
      legitimate comments on blogs and posts on forums, registering for your main
      keyword on certain web 2.0 sites like Digg and Hubpages, setting up your
      own blog...all contributes link juice back to your "money" site.

      Everything else aside, if you concentrate on getting as many backlinks
      as you possibly can pointing to your site, you'll get indexed.

      The more links you have, the higher you'll get ranked. After that, it's your
      content that's going to mean the difference between making a sale
      or not and even keeping your spot in the listing.

      At the same time, don't take my word for it. Try it for yourself. Set up
      a site or blog and make every effort to link back to it from as many sources
      as you can, and see if I'm full of $hit or not.

      Thanks for listening!

      Michael
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      • Profile picture of the author Fraggler
        Originally Posted by Michael Worthington View Post

        Navigation is important to your human visitors so it's definitely worth
        paying attention to, but it's not going to do squat for your rankings.
        Navigation and internal linking structure is one of the most important parts of on-site SEO. Google can get importance of a page by the way you link to it from within your page. If you run categories links on your wordpress blog then have a quick look at the PR. You might be suprised to see that the PR on these links are actually quite high and often higher than most other pages. Usually you do not and won't rank for keywords using these pages (despite PR) because they lack content. This PR would be better off funnelled into other pages that you want to rank well for.

        Look at the power of the bottom lists on an EZA page. These links can push the PR of the destination page upto PR6 almost instantly and is one of the reasons that get that initial boost in Google.
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        • Profile picture of the author Michael Worthington
          Originally Posted by Fraggler View Post

          Look at the power of the bottom lists on an EZA page. These links can push the PR of the destination page upto PR6 almost instantly and is one of the reasons that get that initial boost in Google.
          I agree wholeheartedly!

          You just proved my point. It's all about the backlinks,
          and a backlink from a high quality - high ranking site is gold.

          Once again, though, for those just reading along,
          do your own simple test. Don't just take my word for it.

          Slap up two pages, identical except for the title and URL.
          Now, one of them, you're not going to do anything with,
          just let it sit there.

          The other one, write an article or two and submit to EZA
          or one of the other top directories and link back to
          this page from the resource box.

          See which one gets indexed first.

          Michael
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    • Profile picture of the author reapr
      Originally Posted by dvduval View Post

      I really don't think it is changing. There are many people that love to tell you (or sell you) or "secrets", but really it still comes down to the basics including:
      1. Page Title
      2. Content on the page
      3. Anchor text of links pointing in
      4. Navigation structure
      5. Pagerank of links pointing in
      6. Quantity of links pointin in
      7. Dozens of smaller factors like meta description, alt tag text, keywords in url, etc.
      Correct it really has not changed much in the last several years.

      To the OP many gurus want you to believe this that things have changed they have a product to sell ... the only thing that has really changed much is linking strategies ... link farms are long out, article directories have matured. Everything from point 1-7 has pretty much stayed the same.

      More of the more important linking strategies involve web 2.0 properties. Most of that info can be found free in the warrior forum and war room. There are a few good WSO's that provide services to leverage you ability to make/create those links.
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  • Profile picture of the author Chris Busa
    here are the steps I take to achieve high rankings in the search engines.

    Step 1. keyword research - this may take the longest, but is one of the most important steps to do and do it right. first I go to google and type in my search term and see what it brings back for competing pages. Then I will put that same keyword phrase in quotes, this will tell me who is truly optimized for this keyword and the amount of competing pages. you want to keep this under a 100,000 competing pages so it will not take much effort for this term.

    You also want to review the first page results make sure the sites you are going up against can be moved, by this I mean sites like .gov, .edu, wikipedia ect.. Sites like these will not be moved easily but if you see articles and web 2.0 sites on the first page for that term then you can compete for this term.

    Step 2. Create Content - now you want to write a bunch of articles or have them outsourced for you. Make sure to use your keyword in the title first sentence and a couple times throughout the article. The more articles the better.

    Step 3. Create Accounts     - now create accounts at top article directories and web 2.0 sites using your keyword as the username. here are some of the top article directories to submit to:

    http://ezinearticles.com http://.GoArticles.com
    .http://ArticlesBase.com
    http://.ArticleFriendly.com
    http://.ArticleDashboard.com

    and here are some of the top web 2.0 sites to post create accounts at:

    Tumblr
    Squidoo : Welcome to Squidoo
    Free Website - Wetpaint
    http://blogger.com
    WordPress.com — Get a Free Blog Here
    LiveJournal.com - Start a Free Blog / Journal Today

    Ok now that you have created accounts at some of these sites its time to post some article.

    Step 4. Posting Content - ok for this step you want to pick at least 2 sites to be your focus hubs, one can be your blog and the others the sites above. You want to post a unique article at each one of these site (for best results). After you post your content to these sites you want to save the url of the site and the rss feed, I usually put these in a excel sheet along with accounts user and pass ect..

    pick your sites out that you want to focus on ranking and these are the sites you will start building backlinks to using your chosen keyword as your anchor text.

    here is a example <A HREF="YourWebSiteHere">YourKeywordHERE</a>

    Step 5. Ping     - go to Blog and Ping Tool - Use Pingler.com to Drive Traffic your Blogs and Websites or Ping-o-Matic! these are two good sites I use to ping my content that I just submitted to get indexed faster. Go to one of these sites and put in your title of your article and the url of the site and hit ping, do this for all url's and rss feeds.

    For best results ping everything and everything after you submit or create.

    Step 6. Socail Bookmark - create accounts at social bookmark sites following the same process as above with your keyword. here are some of the top sites:

    a1-webmarks.com
    dzone.com
    emodrama.com
    clipmarks.com
    del.icio.us
    diigo.com
    esnips.com
    dropjack.com
    faves.com
    jumptags.com
    leenks.com
    linkagogo.com
    mylinkvault.com
    mystuff.ask.com
    theseotree.com
    megite.com
    tagza.com
    tedigo.net
    trailfire.com
    wink.com
    yattle.com
    wirefan.com

    Ok once you make your accounts then go and bookmark your article and web 2.0 sites and remember to ping after, I usually use http://socailmarker.com to semi automate this process since its a free service.

    Step 7. Submit RSS Feeds     - take your RSS feeds from your sites and submit them to RSS aggregator's sites such as:

    Feedster: http://www.Feedster.com
    Feedster was created as a search engine for finding content that has been published on blogs and websites-utilizing RSS feeds.

    Blog Lines: http://www.BlogLines.com
    Bloglines is a community dedicated to finding and aggregating RSS feeds from blogs and websites. You can use their search engine to quickly locate blog posts on specific topics.

    Kinja: http://www.Kinja.com
    Kinja is another RSS aggregator, and allows you to create a free web page that collectively displays articles from your personal collection of RSS feeds.

    Step 8. Rinse and Repeat - do the same process all over with a new set of accounts and the articles and links will all link back to your focus hubs and your main many site. The whole idea here is to won multiple listings on the front page for that keyword.

    If you follow these steps you will get results I know its a lot of work but it can all be outsourced and there is software that automates this whole process for you. If you find that you have done this process a few times and none of your sites are showing up on the first couple pages then its time to move on to another keyword.
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  • Profile picture of the author alamest
    I think you need to subscribe with Google main blogspot, because in this internet Google have the maximum traffic volume and internet changes from Google so if you become member of Google or follow them than only you can understand how SEO is changin in 2010..

    I hope this helps you out to understand how the SEO is changing in 2010...

    Thanks
    Alam
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    • Profile picture of the author medway
      Originally Posted by alamest View Post

      I think you need to subscribe with Google main blogspot, because in this internet Google have the maximum traffic volume and internet changes from Google so if you become member of Google or follow them than only you can understand how SEO is changin in 2010..

      I hope this helps you out to understand how the SEO is changing in 2010...

      Thanks
      Alam
      What you'll 'learn' is what google would like you to believe, not always what is actual reality.
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  • Profile picture of the author Tariq Ghazi
    Just keep visiting forums and keep reading every single post about SEO.
    Test things to find out if it works or not..
    I don't think SEO will change dramatically year after year..
    The backbone will always remain the same... creating backlinks to achieve higher rankins. Building web 2.0 domains, writing unique articles, creating video and submitting it to several directories... pinging, rss feed submitting, blog commenting, forum posting.... These things will never change
    Maybe the effect will vary, but i don't think that much..

    My advise: Keep reading and testing and before you know...you'll be the expert!

    Tariq
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  • Profile picture of the author dushhhhhh
    One website I always turn to for SEO updates is SEOmoz. They have good interesting posts and videos too
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  • Profile picture of the author David
    I"m with dushhhhhh, subscribe and read:
    seomoz
    seobook
    searchenginewatch
    bruce clay
    webpronews

    sub to RSS feeds in your googlereader, you can use googlereader and youtube as if they were search engines (because they are)

    Youtube is reported to be the second most used search engine, not Bing, not Yahoo, but youtube

    sub to google webmaster blog
    sub to matt cutts youtubes

    all of the above is going to give you an overview
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  • Profile picture of the author gonnabethere
    Hello,
    there is a great book it is called,
    Get to the Top on Google
    you can find it at amazon;


    You can find numerous of techniques to improve your SEO.
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  • Profile picture of the author zoobie
    There are no such thing. As SEO is a game of guessing and testing.

    But I would recommend you check on Aaron's wall SEObook
    if you really need a handy source.

    stomperNet is also another fine source.
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  • Profile picture of the author Fraggler
    That power is happening from the internal link structure, that was my actual point, sorry

    EZA Articles with 0 external links can get a PR6 very quickly. This navigation style can be applied to your own sites too.
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  • Profile picture of the author Kurt
    Most of the basics have been brought up on this thread. And, the basics really don't change that much.

    This biggest difference between most SEOers and pros is automation. Pros do the same things the average person does, only a lot more and a lot faster.

    Let's keep it simple...SEO is all a numbers game:

    1. Put as many words on as many pages/sites as possible. (content creation) Without content, you have nothing to optimize and nothing to link to.

    2. Link to those pages.

    The more content you have, the more words and pages of your's can be indexed and the more links you can generate.

    If you really want to be a pro, you'll need to invest some money in software and learn to automate. Automation is the 20% that brings 80% of the results.
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  • Profile picture of the author jazbo
    Big point from me is to not focus on onpage optimization. It accounts for only about 15% of the ranking factors MAX. Go for links, its still all about links, do not get sidetracked reading forum nonsense about keyword density etc.
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    • Profile picture of the author reapr
      Originally Posted by jazbo View Post

      Big point from me is to not focus on onpage optimization. It accounts for only about 15% of the ranking factors MAX. Go for links, its still all about links, do not get sidetracked reading forum nonsense about keyword density etc.
      Your point is noted ...

      The on page SEO factors can be done in a few minutes ... there are no real SEO secrets or tips. Internal linking should come naturally if you set your site up correctly. Like you said ... links, links and more links.
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  • Profile picture of the author sashagilberg
    awesome answers everyone, thank you very much! A lot of the confusion has been cleared
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    • Profile picture of the author medway
      One of the simplest ways to learn SEO is to just look at the serps. I know it sounds maybe too obvious but once I stopped reading and started analyzing those results I learned a lot more than trawling through endless posts and opinions on how things work.

      They pretty much tell you all you need to know along with something like seotool bar and a backlink checker and a source code viewer.

      If you pay attention to what's actually ranking and reverse engineer what you see then you'll be ahead of most people who just read things on forums and blog posts.

      The serps don't lie, what you see is what actually works and what works right now, now what used to work or what might be the case in the future.
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  • Profile picture of the author chini
    The best way in my opinion to rank for any keyword is simply reverse engineer the competiton. If you have sites or find competition sites, which are ranked successfully, figure out why it ranked e.g. analyse the competition (backlinks, anchor text, PR, domain age, SOC, exact competition) print this (i have MS sheets everywhere in my room, with the colours) then when you are doing keyword research, and want to know if you can rank the keyword, simply check it against your information (which you should had printed out) and see if it ticks the boxes.
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    • Profile picture of the author affenpinscher
      In answer to your question about where to find continually updated information,
      the below is a membership site but the operator is ethical and knowledgeable:


      Search Engine Marketing, Search Engine Optimization (SEO) and Paid Search Advertising (PPC) - Search Engine Watch (SEW)
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      • Profile picture of the author Rysk
        Chris - I wasn't sure about Step 4, and the connection between the two paragraphs:

        ok for this step you want to pick at least 2 sites to be your focus hubs, one can be your blog and the others the sites above. You want to post a unique article at each one of these site (for best results). After you post your content to these sites you want to save the url of the site and the rss feed, I usually put these in a excel sheet along with accounts user and pass ect..

        pick your sites out that you want to focus on ranking and these are the sites you will start building backlinks to using your chosen keyword as your anchor text.

        here is a example <A HREF="YourWebSiteHere">YourKeywordHERE</a>
        The 2nd para seems to infer a basic inbound linking to your money site?
        But in the 1st para you say you can choose a Web2 site to create in bound links to, but why would you want to get in bound links to a Web2 site?

        Apols if i'm being stupid.
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  • Profile picture of the author ZachThompson
    I would suggest SEOMoz - particularly: SEOmoz | 8 Predictions for SEO in 2010 and Search Engine Ranking Factors | SEOmoz

    I would also read: Matt Cutts: Gadgets, Google, and SEO
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  • Profile picture of the author back2black
    hey alexgilberg, Id just like to chime in here - my own experience with learning seo has been that I used to lose myself in all the information... the key to making the mullah is putting it all into practice. And also never underestimate writing your own code - I made a blog but with such clean code it is insanse (clean code and SEO'd to a high standard). Ive made no backlinks whatsoever but I am getting organic search traffic - after only 5 days! Next stage for me is to start pumping these sites out every day. Just start putting it into practice is what I say.
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  • Profile picture of the author back2black
    oh and one more thing - ZachThomas gave a great resource - Matt Cutts gives THE most valuable information regarding seo... and also subscribe to google's own blogs (webmaster, adsense etc) because they have some useful info
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  • Profile picture of the author AZ
    Have you looked at subscriptions to real trusted names or companies in the business? Seo is always changing there are opportunities to be a leader not a follower. You can develop and share your success for all ! Good luck
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    • Profile picture of the author GeorgettaSterling
      The folks above have given some of the key methods of keeping up with SEO:
      1. reverse engineer the competition
      2. observe the SERPs and use your brain
      3. keep up with some of the people who spend nearly all their time doing #2. My suggestions are the SEOMOZ guy, Jerry West, Leslie Rohde and Dan Thies.

      Matt Cutts isn't an SEO guy - he is a public relations/propaganda frontman for Google. His job is to sabotage SEO. Think about it. So, while it is interesting trivia to see what he says (and what the Google blog says), keep in mind they are trying to prevent SEO, not aid it. If you doubt that, just check out their "service" showing how many backlinks a site has - they purposefully don't provide information on the links they index, or the relative strength, specifically to prevent SEO efforts (which they admit to).

      Regards, Georgetta
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  • Profile picture of the author sashagilberg
    very insightful observation Georgetta! This thread combined with grilling a few SEO experts has really made the process of SEO quite simple
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  • Profile picture of the author Chucky
    If you've got $$, StomperNet is THE place. The resources inside are unbelievable!

    Also search for Dan Thiese, Leslie Rhodie, Brad Fallon and see what free information you can get. Search for Dan Thiese's link liberation video and SEO Brain Trust, you can get a ton of information for free.

    These guys talk about more complex stuff than you see here in the forums. Like how to get a double indented listing, how to get a jump to link in your search engine listings, how to bring in PR, how to keep it and not lose it, how to build a leverage engine?

    See what I mean? It's a lot more than what a lot of SEO experts talk about.

    Er.. also check out James Schramko
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  • Profile picture of the author nettech
    Alex,

    IMO, the best way for you to learn is to firstly read pretty much everything on these forums, try and understand Google/MSN/Bing best practices and then just go straight into the deep end and actually implement what you learn. No amount of reading can give you that experience compared to when you actually have sites you have worked on.

    Good luck
    Zaheer
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    Thanks
    Zaheer

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