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The Importance of Domain Age

by Dan B Rusu
9 replies
  • SEO
    • |
I know that domain age plays a role in seo, but my question is how important is it. If I have two sites, one domain age 0 and the other domain age 2, and targeting a medium competition keyword (using the best seo practices of course), how varied with my results be?

If for example it takes the site with an age of 2 years 4 months to rank on the first page, should I expect 6 months, 8 months, ect for the domain with age of 0 years?
#age #domain #importance
  • Profile picture of the author Billy Rey
    from my experience, the older the domain, the better and faster you rank

    I did the same backlinking for both, really hammered both sites. One is new and one is 2 yrs old.

    The other one came up faster.


    I took down that older site when the newer site eventually reached the front page. ( I needed to test the newer site more)

    The problem? The number one spot is 6 yrs old. with 20 backlinks, with worthless content. Not even optimized

    Im on number 2 with 500 links 300 edu/gov links, awesome content and updated weekly. On page optimized

    Now you decide if age is important or not

    Sites like Amazon or Youtube are different though. They can easily be beaten even if they are 1million years old.
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    • Profile picture of the author Dan B Rusu
      Originally Posted by Billy Rey View Post

      I did the same backlinking for both, really hammered both sites. One is new and one is 2 yrs old.

      The other one came up faster.


      I took down that older site when the newer site eventually reached the front page. ( I needed to test the newer site more)
      How long did it take the older one to get to the first page, and how long did it take the new one?
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  • Profile picture of the author jaratvit
    Domain age is important only if they have been there for quite some time and has got good quality IBLs. Otherwise it's not that useful compared to a fairly new domain.
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  • Profile picture of the author bay37
    Originally Posted by Daniel7rusu View Post

    I know that domain age plays a role in seo, but my question is how important is it. If I have two sites, one domain age 0 and the other domain age 2, and targeting a medium competition keyword (using the best seo practices of course), how varied with my results be?

    If for example it takes the site with an age of 2 years 4 months to rank on the first page, should I expect 6 months, 8 months, ect for the domain with age of 0 years?
    If your "aged" site already has backlinks (at least a few hundred), then it should be fairly easy to rank it in the top 10 for most mid-competition keywords. I would say 2 to 5 weeks to hit page one (if you know what you're doing).

    edit: the keyword I'm basing all this on is fairly competitive. Took 3 weeks to hit #9 (wasn't in the top 100 when I started). Would have taken me at least 6 months with a new domain (more like 8-12 months to be honest).
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  • Profile picture of the author menj
    Aged domain is certainly important but I also noticed how long the domain has before it expires also plays a factor in SEO too. I have a domain which I renewed until 2013 and another domain which expires at the end of this month. The domain with the longer time period is indexed (and ranks) faster than the other domain.
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    • Profile picture of the author bgmacaw
      Originally Posted by menj View Post

      Aged domain is certainly important but I also noticed how long the domain has before it expires also plays a factor in SEO too.
      It doesn't factor into it at all. Otherwise penalties on expired domains wouldn't remain in place after the domain has been deleted from the ICANN database.
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      • Profile picture of the author Shaunman
        Aged domain is certainly important but I also noticed how long the domain has before it expires also plays a factor in SEO too. I have a domain which I renewed until 2013 and another domain which expires at the end of this month. The domain with the longer time period is indexed (and ranks) faster than the other domain.
        IDK, Matt Cutts says that this does not play a factor in the algorithm. I always thought it was something that web hosts made up to get you to buy more time on your domain name.
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  • Profile picture of the author Steven Heron
    If you register a brand new domain name today, with a 20 year term, and compare it to a completely unused 20 year old domain name, both will have the same chances of ranking, since Google almost certainly views the investment in them, from the "aging" perspective, to be identical.

    That's been my experience thousands of times, on thousands of websites.
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  • Profile picture of the author Groovystar
    I've never seen any difference. My site's also registered its domain till 2013 and nothing really doing.

    However, sites that have been online for many years DO tend to rank higher and are much stronger against getting any penalties. They are trusted because they have proven their staying power.
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