Most Important SEO Factor

RedEvo

16 years ago

As you have noted links are vital but it's not about numbers, it's about quality.

d

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Mike Anthony

16 years ago

The most important factor in Serps is the keywords you have targeted.

You can have 1,000 links and can't crack the first page if you choose keywords poorly

You can have less than 50 links and get number one if you have done good keyword research.

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butters

16 years ago

Getting quality backlinks is the important factor, no matter what keyword you choose, poor, mediocre, good, you are going to need backlinks and them backlinks will need to hold relevance.

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Mike Anthony

16 years ago

Originally Posted by butters

Getting quality backlinks is the important factor, no matter what keyword you choose, poor, mediocre, good, you are going to need backlinks and them backlinks will need to hold relevance.

OF course you are going to need backlinks but you start first with good keyword research. Theres no other effective way. It is without a doubt the most important factor. The decision of what words to target affect on page and off page SEO

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butters

16 years ago

Originally Posted by Mike Anthony

OF course you are going to need backlinks but you start first with good keyword research. Theres no other effective way. It is without a doubt the most important factor. The decision of what words to target affect on page and off page SEO

Keyword research isn't an SEO factor, its a research factor.

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Mike Anthony

16 years ago

Originally Posted by butters

Keyword research isn't an SEO factor, its a research factor.

LOL! Really?

So the anchor text you use is not an SEO factor. Take some time off the forums. Time to hit the books.

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butters

16 years ago

Originally Posted by Mike Anthony

LOL! Really?

So the anchor text you use is not an SEO factor. Take some time off the forums. Time to hit the books.

Anchor Text = Backlinks... So, backlinks is most important?

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Mike Anthony

16 years ago

Originally Posted by butters

Anchor Text = Backlinks... So, backlinks is most important?

Wrong. You can have a thousands backlinks with ZERO anchor text and you can also have ton loads of backlinks with the WRONG anchor text and get no traffic.

SEO is about getting results in the serps by the KEYWORDS that people search for on Google. Thats search engine 101.

SEO is worthless without targeting a keyword but hey if you think different and don't want to learn no skin off my back.

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butters

16 years ago

Originally Posted by Mike Anthony

Wrong. You can have a thousands backlinks with ZERO anchor text and you can also have ton loads of backlinks with the WRONG anchor text and get no traffic.

SEO is about getting results in the serps by the KEYWORDS that people search for on Google. Thats search engine 101.

SEO is worthless without targeting a keyword but hey if you think different and don't want to learn no skin off my back.

It's simple, if you want to be seen by google in most niches, you will need backlinks. If you want to tackle any niche above slightly competetive, you will need backlinks. Now I am not saying that keyword isn't relavent, it is highly relavent but the simple fact is, if you want to be seen, you will need backlinks. SEO is all about being seen in my opinion and achieving top spot.

Keywords are defined before SEO takes place, that is why they call it keyword research. What SEO does is allow that keyword to have it's full potential, hense the definition of Optimisation: to exploit fully; get the maximum use out of.

If you think that keyword is SEO, thats fine, then its a catch 22 situation. Know the right keyword and not be seen or be seen for all the wrong keywords.

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Mike Anthony

16 years ago

Originally Posted by butters

It's simple, if you want to be seen by google in most niches, you will need backlinks.

Butters read what you wrote. Tell me how you define a niche in search engines without keywords. Thats pretty funny. You can't do ANY good backlinking campaign without concentrating on your keywords. In ALMOST every circumstance if you want to rank for a term you need to have the keyword content on your page not just in your anchor text.

So you need keywords before you backlink and you need keywords on your page so what does that tell you about the importance of Keywords in SEO not BEFORE seo?

This thread is fun though and important. Do you know how many people I deal with that have no clue why they don't rank despite buying all kinds of backlinking services. I'd say upwards of 90 per cent of the time the problem is keyword related not their backlinks.

Keywords are defined before SEO takes place, that is why they call it keyword research

Oh brother. Well you can lead a horse to water but if he's stubborn he still won't drink. When you find a book on SEO that doesn't talk about keywords let me know. You have no clue what SEO is if you can say that keyword isn't SEO. You research the keywords so that you can implement them in SEO. anything else is pure nonsense.

Some of the wort posts on SEO have been posted today. IF it was last week I'd say its an April Fool's joke but it isn't

Keywords in Title, Keyword density, Keywords in anchor text and people stillclaiming Keywords are not a part of SEO itself but only what you do before ? You can't optimize a site at all without reference to keywords.

I'm out. This is hopeless

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paulgl 16 years ago

Backlinks will not cut it.

Don't mix up PR with a high SERP.

If your site is indexed, it has a chance to be
high in the SERPs.

I can type "blue dog yellow zebra baseball"

And in 15 minutes, this thread will be #1 for that phrase.
And not a single backlink to this thread.

It has to be related to content and authority.

Paul
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Spot the Ball

16 years ago

Can I play devils advocate here ?

I think Butters understands exactly what you mean, he is just saying that even with the best keyword in the world you aint going to rank without backlinks for anything remotely competetive.

Having said that, keyword analysis comes before anything.

So, proper keyword researche is the first step and in my eyes followed by good keyword content.

Good internal linking for a solid foundation then build links to your hearts content.

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paulgl

16 years ago

Going back to the original question,

If it could be just one thing, would backlinks be the most important factor to SERP?
Assuming on page SEO is reasonable and the site at no. 1 has 25 links, would 26 be sufficient to reach no. 1?

I (and many others) can give you examples where #1 has a a dozen
backlinks, and #10 has 10,000.

Backlinks can't possibly be the deciding factor as far as google goes.

Research would be done before a site was made. After a site was made,
now what?

I have some guesses, like google giving your site more authority if
found and there is no click back to the search results page.

Backlinks may be related to authority, but not in all cases.

Paul

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Mike Anthony

16 years ago

Originally Posted by Spot the Ball

, he is just saying that even with the best keyword in the world you aint going to rank without backlinks for anything remotely competetive.

Butters might but what his posts are saying point blank is that keywords is not a part of SEO but what comes before and thats false. You do keyword research first because you use keywords THROUGHOUT the whole SEO campaign and because if you mess up and target the wrong keywords you've blown alot of time and resources and won't rank.

I take this notion on because it REALLY IS becoming a problem with newbies. they really think that backlinks will get them where they want to go without recognizing what good keyword targeting can achieve. Some start dropping backlinks and when Google visits they don't even have the keywords in the right places.

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butters

16 years ago

Originally Posted by Mike Anthony

Butters might but what his posts are saying point blank is that keywords is not a part of SEO but what comes before and thats false. You do keyword research first because you use keywords THROUGHOUT the whole SEO campaign and because if you mess up and target the wrong keywords you've blown alot of time and resources and won't rank.

I take this notion on because it REALLY IS becoming a problem with newbies. they really think that backlinks will get them where they want to go without recognizing what good keyword targeting can achieve. Some start dropping backlinks and when Google visits they don't even have the keywords in the right places.

Just think I should clarify something, I never considered a keyword SEO because I considered it Research and part of content creation. The reason why I also consider it not SEO is because of the word optimization. For you to be able to optimize something, you must first have an initial value/entity, in this case, a keyword. I fully understand how important a Keyword is to the entire picture and the vital role they play.

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Mike Anthony

16 years ago

Originally Posted by butters

J The reason why I also consider it not SEO is because of the word optimization. For you to be able to optimize something, you must first have an initial value/entity, in this case, a keyword. .

The word optimization in SEO refers to optimizing a page not a keyword. I might have a car dealership come to me for SEO. Do they have content already they want and have put on their site? Of course. So what do I have to do? I have to optimize the page which is called On page SEO. How do I do that? BY looking at their titles, content, navigation, H1 tags etc. in regard to the keywords they should be targeting.

Thats SEO. ON page SEO. Its not something I do before SEO thats something I am doing throughout and its all related to keywords. OFF page SEO I also look at the incoming links and I analyze them for keywords too.

Look I wish we didn't have these thread about whats more important. Its like asking whats more important food or water . You need both. BUT since people insist on asking these things and others insist on answering them I'll go with keywords. If I tell them get keywords off page back to their site and get them on their page then its all good. That covers most of SEO.

IF you answer backlinks then people do shoddy keyword research and shoddy on page SEO and get nowhere.

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butters

16 years ago

Originally Posted by Mike Anthony

The word optimization in SEO refers to optimizing a page not a keyword. I might have a car dealership come to me for SEO. Do they have content already they want and have put on their site? Of course. So what do I have to do? I have to optimize the page which is called On page SEO. How do I do that? BY looking at their titles, content, navigation, H1 tags etc. in regard to the keywords they should be targeting.

Thats SEO. ON page SEO. Its not something I do before SEO thats something I am doing throughout and its all related to keywords. OFF page SEO I also look at the incoming links and I analyze them for keywords too.

Look I wish we didn't have these thread about whats more important. Its like asking whats more important food or water . You need both. BUT since people insist on asking these things and others insist on answering them I'll go with keywords. If I tell them get keywords off page back to their site and get them on their page then its all good. That covers most of SEO.

IF you answer backlinks then people do shoddy keyword research and shoddy on page SEO and get nowhere.

I see your point I really do but I don't see it like that, the true value which is being optimised is the keyword and the page is basically where it lives...

I think we are going to have to agree to disagree, like most things, it's open to interpretations, this is how I have interpreted it and it is working fine for me. You obviously see it different and that's fine, that's how you see it.

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Mike Anthony 16 years ago

Originally Posted by butters

like most things, it's open to interpretations.

Lots of things are open to interpretation. That ain't one of them. On page SEO is when you optimize a page for a particular set of keywords. Its what you do to the page. The keywords is how yo do it not what is being optimized. If you don't understand thats fine but millions of people do onpage SEO every month by looking at the same keyword placement criteria on their pages. Don't want to learn and claim it isn't SEO to a page but to a keyword thats fine. We get all kinds on these boards. You welcome to believe whatever you wish.
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cloteria 16 years ago

I like that Ninja South Park character looking avatar. lol
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kkchoon

16 years ago

Both picking the right keyword and backlinks is important.

If your competitor has 25 PR 6 backlinks, you need at least 26 PR 6 backlinks for the job. However, most of the time when we look at those link count, it just means Yahoo Site Explorer indexes 25 of them, there may be more indexed by Google. Usually I use 2 times of what Yahoo Site Explorer shows to out rank my competitor, even so, it all depends on the quality of my competitor vs my own backlinks.

Kok Choon

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Underground SEO

16 years ago

what counts are good quality backlinks = backlinks from authority sites (or sites that have various sites linking to them), who provide you with backlinks with your keyword anchor text. But you do need to choose a do-able niche to start with or you could be doing seo for months/years without any results. It all depends on the keywords you choose and how aggressively your competitors market their websites.

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seostone

16 years ago

Backlinks are definetly the most important factor, but they will only play an important part if you have a good formatted and SEO's site for them.

Check this out: seomoz.org/article/search-ranking-factors

Andrew

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paulgl 16 years ago

Boy everybody is all over the map.

The thread's title is misleading. It asks for SEO
factor, then tosses in SERPs.

People jump on backlinks, but what are backlinks for?
To raise SERP? Hmmmm.

I would not say backlinks. I rank #1 with less than 5 for
one site.

One must further digest the question. There is much more
to a high SERP than backlinks. In fact, I'd say backlinks
have little to do with it.

What counts is how google views your site. Does it warrant
top billing in the SERPs?

Most of you forgot title, content, authority, etc.

Remember the question was for SERP, not PR.

How many of you have come here and bragged that your brand
new site, very few backlinks, is now #1, at least for a short time?

Let's have a real debate. What IS the number one thing to do
for a high SERP? I would contend it would not be backlinks.

Paul
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- Mike Anthony 16 years ago
  
  Originally Posted by paulgl
  
  Let's have a real debate. What IS the number one thing to do
  for a high SERP? I would contend it would not be backlinks.
  
  Paul
  
  I've said it
  
  KEYWORDS. That site you rank for with a few backlinks will not rank without the keywords.
  
  I share your amazement Paul. Its obvious to me now having read several posts today that the backlinking subject has totally bamboozled people. They think all that matter is backlinks because thats all we push AND because keyword research isn't a push button and I am done factor.
  
  I don't have to build ANY backlinks to rank Blue Fridge SEO. IF Google finds this post and finds Blue Fridge SEO it will rank my site number one for that term especially in quotes.
  
  Its Keyword on the page, Its related content to the keywords and its keywords in the backlink.
  
  PERIOD. It s not debatable.
  
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- butters 16 years ago
  
  Originally Posted by paulgl
  
  Let's have a real debate. What IS the number one thing to do
  for a high SERP? I would contend it would not be backlinks.
  
  Paul
  
  I vote backlinks, you can do all the onsite optimization you want but without backlinks, you ain't going to be seen in any mildly competitive niche.
  
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  Spot the Ball 16 years ago
  
  OK, Lots of relevant keyword rich content.
  
  Backlinks.
  
  Good internal linking structure.
  
  I havent studied silos for internal linking but since applying anchored internal linking on page and sidebars I have noticed my rankings improve quite a lot in the past week alone.
  
  For instance I can now even see these internal links on first page google as well as the main content (sidebar links with search term among them).
  
  In theses instances I am getting multiple first page rankings.
  
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- Fernando Veloso 16 years ago
  
  Originally Posted by paulgl
  
  Let's have a real debate. What IS the number one thing to do
  for a high SERP? I would contend it would not be backlinks.
  
  Get to the basics: Content.
  
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Aaron H

16 years ago

I'd say it's knowing the weak points (if any) of the competition sitting on page 1 and knowing whether the time/money spent trying to achieve a page 1 spot for a certain keyphrase is going to be worth it.

every 1st page of results is filled with different levels of competition for many different keywords. No single method is going to be the magic bullet for every situation.

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SEOArbiter

16 years ago

Although many factors can play into your SEO, you still need backlinks and they are THE #1 Factor.

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Mike Anthony

16 years ago

Told you I could rank this thread for Blue fridge SEO with no backlinks

Blue Fridge SEO - Google Search

Thats how powerful keywords are. No its not a competitive term but it shows you how Google will rank a site based on keywords being on the page besides keywords in the anchor text backlinks.

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chimeara27

16 years ago

For me the important SEO factor are good content, proper keyword, and link building.

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GeorgR.

16 years ago

Originally Posted by inter123

If it could be just one thing, would backlinks be the most important factor to SERP?
Assuming on page SEO is reasonable and the site at no. 1 has 25 links, would 26 be sufficient to reach no. 1?

Cheers.

Jim

the most important SEO factor is content, content relevance and content quality.

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Wayfatwhitey

16 years ago

Agree with Butters.
If you are talking about ranking, then its assumed that you have an idea of what you want to rank for....

So whatever that is, blue widgets, the most important thing for ranking is backlinks for blue widgets.

(I also assume that when people say backlinks, you understand that higher PR backlinks are worth more than lower quality backlinks)

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Mike Anthony

16 years ago

Originally Posted by Wayfatwhitey

Agree with Butters.
If you are talking about ranking, then its assumed that you have an idea of what you want to rank for....

So whatever that is, blue widgets, the most important thing for ranking is backlinks for blue widgets.

Nope. You are optimizing a web site page to rank for a particular search which is the words being entered when the user searches. So the keywords you are targeting also need to be on the page and optimally placed on that page. Furthermore you can have "an idea" of what to rank for and end up with an idea that you can't rank for even with 20,000 backlinks. Over emphasizing backlinks over keyword content is a common mistake

You should start out with the right keywords
You should place your keywords in your backlinks
You should place the right keywords in your H1 tags
You should place the right keywords in your articles
You should place the right keywords in the title of your page

noticing a trend?

You should even have words related to your keywords that are different from your keywords.

and on and on with KEYWORDS.

This is why when you look in the serps you will COMMONLY see sites with less backlinks outranks sites with more even after you account for quality differences (and yes that matters big time too).

So are backlinks critical - YES but only after you have got the right keywords selected and on your page and on your links and in your content. Keywords control everything because search engines try to rank on relevance and relevance is determined by phrases the searcher is putting into the search.

Its the cornerstone of ALL search engines. So whats more important? The fact that controls everything else or just one factor as to why a site ranks like backlinking (critical as it is)?

People concentrate so much on backlinking they try to get thousands of backlinks and don't end up with any traffic while other spend time with keyword research and get a hundred backlinks that bring in traffic on long tail keywords.

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Michi Kono

16 years ago

Originally Posted by inter123

If it could be just one thing, would backlinks be the most important factor to SERP?
Assuming on page SEO is reasonable and the site at no. 1 has 25 links, would 26 be sufficient to reach no. 1?

Cheers.

Jim

For the sake of ranking your site to the top page, whether you are targeting a "buying' keyword phrase or not, it comes down to the "popularity contest" voted by both quantity and quality of backlinks, using an anchor text link for the keyword phrase.

That what i focus on for my clients websites and it's been successful

Checking up on competitions is also crucial though..

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IntegratedS

16 years ago

Great tips! so much to learn here in this forum...

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Alexander CPA

16 years ago

On-page SEO isn't a very important factor when it come's down to overal ranking, it's all about the quality of the backlinks, also the content has a lot to do with your overal ranking, but unless you got a chimp to write your content, you shouldn't need to optimize your content.

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butters

16 years ago

Originally Posted by Alex Brooks

On-page SEO isn't a very important factor when it come's down to overal ranking, it's all about the quality of the backlinks, also the content has a lot to do with your overal ranking, but unless you got a chimp to write your content, you shouldn't need to optimize your content.

Wrong, on page SEO is important, very important... Backlinks alone will not get you ranked, especially in a niche which is competitive. There are a lot of cogs which go into SEO and not one thing can work without the others, that being said, some things are more powerful then others.

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animal44

16 years ago

If the keyword is non competitive then backlinks may not be necessary - on page can be sufficient, but looking at the whole picture backlinks are by far the biggest factor. Try searching on 'click here' - the number one is adobe and they don't mention 'click here' anywhere on the page. Also look at the size of the competition...

For the OP, if your site matches the number one in other respects, then yes, one extra backlink will do it, but there are more factors. If your PR0 and the number one is a high PR authority site, then you're unlikely to beat them until you match their authority.

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Mike Anthony

16 years ago

Originally Posted by animal44

If the keyword is non competitive then backlinks may not be necessary - on page can be sufficient, but looking at the whole picture backlinks are by far the biggest factor. Try searching on 'click here' - the number one is adobe and they don't mention 'click here' anywhere on the page.

Not a good example. No one gets the kind of backlinks that Adobe gets because of pdf readers. Its an exception because the sheer volume of quality links they get (that you and I and even most fortune 500 companies will never get). So its an exception not an example.

Plus there is little competition for that term. No one is trying to rank for "click here" Even the domain clickhere.com is targeting something else. Thats another idea that needs to die that keeps propogating itself. the results number doesn't mean anyone is competing for a term. Its just a count for the words in the index. I guarantee you 9 million pages are not competing for this term

Thomas dog apple - Google Search

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4morereferrals

16 years ago

Originally Posted by Mike Anthony

Not a good example. No one gets the kind of backlinks that Adobe gets because of pdf readers. Its an exception because the sheer volume of quality links they get (that you and I and even most fortune 500 companies will never get). So its an exception not an example.

Plus there is little competition for that term. No one is trying to rank for "click here" Even the domain clickhere.com is targeting something else. Thats another idea that needs to die that keeps propogating itself. the results number doesn't mean anyone is competing for a term. Its just a count for the words in the index. I guarantee you 9 million pages are not competing for this term

Thomas dog apple - Google Search

Speaking of propagating ideas that need to die ...

Actually it appears - nobody is optimizing for that term.

"Thomas dog apple" - Google Search

And "click here" is a bad example of backlinks efficacy?

866m pages for that exact term in the db

"click here" - Google Search

interesting to note also adobe.com is PR9 - that page is a PR10. PR debate aside - google doesnt arbitrarily give that out PR10 on a lark, was the PR assignment for the killer relevant content that lives on that page?

Here's the bad ass on page seo and killer relevant content rockin a PR10. Do lots of links work .... ALSO? I'll let ya'll sort it for yourselves.

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animal44

16 years ago

Originally Posted by Mike Anthony

Not a good example. No one gets the kind of backlinks that Adobe gets because of pdf readers. Its an exception because the sheer volume of quality links they get (that you and I and even most fortune 500 companies will never get). So its an exception not an example.

Plus there is little competition for that term. No one is trying to rank for "click here" Even the domain clickhere.com is targeting something else. Thats another idea that needs to die that keeps propogating itself. the results number doesn't mean anyone is competing for a term. Its just a count for the words in the index. I guarantee you 9 million pages are not competing for this term

Thomas dog apple - Google Search

There is plenty of competition for 'click here' - intitle:"click here" shows 5m, inurl:"click here" shows >2m... There are also other examples.

Also I competed in the weightloss niche for a long time, on the basis on good incoming links, from memory 40 million competing pages. We didn't have many incoming links, but those that we had were high quality.

Googles original algorithm was simply counting incoming links, but then they started ranking the links with all sorts of factors which distort a simple count. Obvious example is PR9 link is worth more than PR0 (far more). But still incoming links is the biggest factor where competition > 50,000 pages.

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peteraugusts 16 years ago

Content is also a contender for the most important SEO factor crown without it you really don't have a great chance of attracting natural IBLs or ranking for many interesting search terms. The various elements of SEO really just play off against each other so you need a good balance to get the optimal results from your efforts. The more relevent content on your site the better and with freshness up there as a key factors you need to keep your site upto date.
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Dimitris

16 years ago

To rank high in search engines for your main keywords, you need:

-SEO optimized page
-a lot of backlinks

People usually jump over the first step and build a lot of backlinks and then when they get stuck on the Google second page, they wonder why.

Back to basics, first optimize your page for your keywords and then build backlinks.

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samoset2003 16 years ago

Awesome responses! Referring back to the original question....

Onpage SEO Ranking Factors (Keyword Specific) in Order of Importance:

1) Kewword usage anywhere in the title tag
2) Keyword usage as the first word(s) of the title tag
3) Keyword usage in the root domain name

Onpage SEO Ranking Factors (Non-Keyword) in Order of Importance:

1) Existence of substantantive unique content
2) Freshness & frequency of new content
3) Usage of anchor text links pointing to other URLs on domain

OffPage SEO Ranking Factors in Order of Importance:

1) Anchor text of IBLs
2) Quality & quantity of IBLs
3) Good link source diversity
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- arttse 16 years ago
  
  If you want to maintain a long term, high ranking in the search engines, the most important SEO factor - without a doubt, is making sure the content of your page is RELEVANT to the keyword/s you are targeting.
  
  Every other factor is considered secondary.
  
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webeserve

16 years ago

Backlinks is an important factor only if your site is added on the white list of google.... and how to be added on the white list?

You need to have good content and information that people needs... You need give your visitors quality information

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paulgl 16 years ago

Oh, please tell me how I can get on this white list!

Paul
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- Mike Anthony 16 years ago
  
  Originally Posted by paulgl
  
  Oh, please tell me how I can get on this white list!
  
  Paul
  
  $27 inclusion fee coming to a WSO near you.
  
  Thanks
  
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giseo

16 years ago

high pr related backlinks.

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stellamary 16 years ago

Thanks for the important information...I want to know more and like to share that is be aware about the backlinks forever and get it properly.keep sharing.
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eduprograms

16 years ago

Relevancy and the inbound links from the web pages from the higher PR.

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debra 16 years ago

Is the most important factor in SEO:

Balance

You can target all the keywords properly...even dominate those keywords but, then you are reliant on the search engines.

If I had to choose ONE SEO factor...it would be balance.

Onpage seo is pretty set in it's ways. You can even over-do it in some cases. Offpage can also bring it back in order with the serps. Get the balance between onpage and offpage wrong then you have real problems(headaches) trying to fix it.

Balance is when you co-ordinate the onpage and offpage equally between the search engines and the user in a logical and user friendly pattern.
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jaratvit

16 years ago

Even though link building has emerged as one of the most essential factors for SEO, it is not the lone factor that holds any weight. Effectual keyword inclusion, the age and makeup of your domain, your website's internal linking structure and more are all still noteworthy in terms of how highly you rank in the results of search engines.

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adam westrop

16 years ago

Originally Posted by jaratvit

Even though link building has emerged as one of the most essential factors for SEO, it is not the lone factor that holds any weight. Effectual keyword inclusion, the age and makeup of your domain, your website's internal linking structure and more are all still noteworthy in terms of how highly you rank in the results of search engines.

Age of domain...... Wrong!!! Read some threads around here about that subject.

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snobants 16 years ago

Originally Posted by adam westrop

Age of domain...... Wrong!!! Read some threads around here about that subject.

Domain Age, Domain Name, title, original content, and links with anchor word
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elison

16 years ago

The balance, all must be in balance...preponderance in one direction can do tha harm,so it needs to use all SERP tools with brain.

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debra 16 years ago

Originally Posted by elison

The balance, all must be in balance...preponderance in one direction can do tha harm,so it needs to use all SERP tools with brain.

New kid on the forum..got it right.

I didn't notice your post before my comment or I would have quoted you the first time.

Except...you don't need to use all the serp tools out there. Just the ones that make sense to your market.
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adam westrop

16 years ago

OMG, why is Butters the only one on this thread who seems to have his head about him?

To the others, we all understand about keywords and relevance and building up site authority... But guess what you aint going to beat the site above you which has a much more comprehensive linking profile then you to their site/page with slightly better keyword relation etc.... Assuming a site you are going up against has the title tags and keywords etc sorted, then it will always boil down to the links...

Always in competitive/worth while terms, it will always be backlinks... No question, anyone who says otherwise is either an idiot, or is using this thread to post some SEO practicies/theories which dont really matter for competitive keywords.

Back to the original question.... The answer is debatable... However if you are directly asking 'what is the most important factor in SEO' then it is for me going to be keyword research, without keyword research, how would you know if a term is worth while going for and that you can achieve rank for within a certain time frame? How else would you know, that a keyword you are going after has a decent amount of searches.

A strange question from the OP, and people have started to steer away from the original question and started to answer the question of 'what is the most important seo factor for a competitive keyword'.

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seoforu

16 years ago

Quality of the links is the most important factor for gaining good positions in Google.The quality of your site is also important and the uniqueness of content,regular updation of content cant be left.

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paulson

16 years ago

Google's Matt cutts talks about three important factors that influence SERPs, Keywords, quality relevant back links and PR ( most argue that PR has no relevance to SERPs, but matt cutts says, it plays a role).

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BOWarrior

16 years ago

By the nature of an algorithm, it will never be one thing, as an algorithm is a combination of things. Here is how I breakdown the value of SEO on-page and off-page in basic terms.

http://www.warriorforum.com/adsense-...-off-page.html

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Kurt

16 years ago

In theory and in the context the OP suggests, I'd say page title, at least as far as pain vs. gain is concerned.

Then domain name, followed by links and anchor text. Then I'd say sprinkling the keyword (and related keywords) through the content.

The reality is, you probably need a mixture of the basics SEO elements I mentioned.

But the bottom line truth is, the most important CONCEPT in SEO is that SEO is really a numbers game. You want to have as many words on as many sites with as many links as you can get.

I'll take a bunch of pages, blogs, domains with basic SEO over a couple of "perferctly" optimized and linked pages any day.

The goal is SEO isn't to have a page rank well for a keyword. It's to have tons of pages ranking well and GETTING TRAFFIC from tons and tons and tons of keywords, phrases and combinations.

If you are new to SEO, start thinking in these terms and you'll be an expert in no time:

1. SEs index words. What percentage of the total words indexed by the SEs are YOUR'S?

2. SEs index pages (includes blogs, forum posts, sites, etc). What percentage of the SEs index are YOUR pages?

3. SEs index links. What percentage of all the links indexed are YOUR'S?

Now "optimize" those numbers using basic SEO and common sense, and consider the value of having pages and links "stick". If you're getting sites banned and links dropped, you're really on a treadmill, running as fast as you can but getting nowhere.

But your main goal from this point on is to get more than your "fair" market share.

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Kurt

16 years ago

Actually, I'm wrong...Not so much wrong as not specific enough.

The most important part of SEO is content creation. If you don't have content, you can't do SEO or have anything to link to.

If you have tons of content, you can create pages to SEO and to use to build links to and from.

You can create blogs for links and additional SEO opportunties, articles for article marketing and linking, and for sites like Squidoo and Hubpages.

Cranking out content is the SEOers best friend and what holds many back from really benefiting from SEO.

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16 years ago

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