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Value of in-content links?

by GeorgeKuipers
7 replies
  • SEO
    • |
Gents, who of you noticed that recently Google starts appreciating in-content links more than standard links?

(In-content links are the links integrated in a text of webpage, with an anchors taken from the text fragment).

I am not only talking about external links, but also about internal in-content links, pointing from one page to another page of the same website.

Any observations on this from your side?
#incontent #links
  • Profile picture of the author derekjansen
    I wouldn't say that this is any more so that it ever really was. Quality external links would however still hold more weight than the internals.
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    • Profile picture of the author FreshPLR
      Originally Posted by derekjansen View Post

      I wouldn't say that this is any more so that it ever really was. Quality external links would however still hold more weight than the internals.
      That's very interesting Derek. Would you care to explain why?
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      • Profile picture of the author GeorgeKuipers
        Originally Posted by FreshPLR View Post

        That's very interesting Derek. Would you care to explain why?
        I would even phrase your question as "...to explain what did you want to say exactely by this?"
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    • Profile picture of the author TheRetiredBuilder
      Originally Posted by derekjansen View Post

      I wouldn't say that this is any more so that it ever really was. Quality external links would however still hold more weight than the internals.
      If ever I read BS then that was it

      888.com did not get to number one on google.co.uk for "online poker" and "online casino" because of external links
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      • Profile picture of the author SledgeHammer
        Originally Posted by TheRetiredBuilder View Post

        If ever I read BS then that was it

        888.com did not get to number one on google.co.uk for "online poker" and "online casino" because of external links
        You are wrong !

        888.com is having about 248,450 backlinks(approx)
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  • Profile picture of the author williamkmohr
    I agree with SledgeHammer, 888.com has more back links and i checked it now
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    • Profile picture of the author Rysk
      888.com (based in Israel) has probably one of the strongest SEO departments in the world. The calibre of people they employ, at least in the upper management of the SEO dept is equivalent to Google (PhD's in Information retrieval etc).
      They're a white hat outfit, as they have to be being a public limited company, but from what i hear they do some incredible stuff, they have their own indexing tool etc.
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