What happens if you post duplicate content?

10 replies
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Hi,

I'm just starting an affiliate campaign selling a Clickbank product, and as part of the vendors affiliate 'training' series, he gives some swipe content that I can take and re-publish on my site, or in my email autoresponder.

I heard duplicate content isn't good, but I don't know to what extent. I'm not expecting to get any free traffic by posting this swipe content on my site, but at the same time I want to make sure that I'm not destroying my chances of ranking well for my own unique content.

Can anyone tell me if I'm good to go ahead and publish the content on my site?

Thanks in advance!

Jake
#content #duplicate #post
  • Profile picture of the author james7
    Yes, it is right that posting duplicate content, google banned your site. So, it's better you place new content on site.
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  • Profile picture of the author Wechito
    I´m not sure about duplicate content penalty. It seems to be a myth.
    What is true is taht Google will not reward you if your site's content is not original but I'm pretty sure he will not penalize you either.

    So, if you don't feel sure about using other people exact content, just change it a little.
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  • Profile picture of the author Steven Carl Kelly
    Duplicate content "penalty" is a myth. Period.

    Duplicate content you have to worry about is duplicate content posted ON YOUR OWN SITE. Google wants to ensure that you're not posting the same blog post 10,000 times on your own site in order to run up your page count and artificially inflate your ranking.

    If you publish content that is published on another site (provided you have permission, of course) then there is no content issue to worry about.
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  • Profile picture of the author lbtillmanyoung
    Duplicate content is kind of like eating iceberg lettuce. It really doesn't do anything. The way I like to thing of big G is as a scorekeeper that assigns your website a score. The more unique-content you have the higher your score becomes. Duplicate content doesn't really add any value to your website so big G is thinking "been there done that and bought the t-shirt".

    It's simple, unique content increases your score.
    Duplicate content doesn't do anything.

    My .02
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    • Profile picture of the author dburk
      Originally Posted by lbtillmanyoung View Post

      Duplicate content is kind of like eating iceberg lettuce. It really doesn't do anything. The way I like to thing of big G is as a scorekeeper that assigns your website a score. The more unique-content you have the higher your score becomes. Duplicate content doesn't really add any value to your website so big G is thinking "been there done that and bought the t-shirt".

      It's simple, unique content increases your score.
      Duplicate content doesn't do anything.

      My .02
      Hi lbtillmanyoung,

      That's a great analogy for duplicate content. I like the "iceberg lettuce" moniker.

      I do differ with you slightly on your "website score" theory. It's not a "website" score, it is a score for the individual web page, and each page of a "website" has it's own individual score. The first rule of SEO is search engines index individual web pages, not websites.
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  • Profile picture of the author ~kev~
    The only thing that going to happen - is that the search engines may not index the content.

    But if you do post the duplicate content, go ahead and post some original stuff to go with it.
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  • Profile picture of the author deloriagod
    It's pretty worthless to post duplicate content. But your vendor is giving it to use to use, so use it but a little differently than a newbie affiliate. Read what you've been given and rewrite it in your own words. Make it more appealing, make it more personal. Address the reader as "you." Instead of saying "this software builds backlinks," say something more like "this software help you build backlinks effortlessly." You get my drift, use the content you're given but make it your own.
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    • Profile picture of the author jake1980
      Originally Posted by deloriagod View Post

      It's pretty worthless to post duplicate content. But your vendor is giving it to use to use, so use it but a little differently than a newbie affiliate. Read what you've been given and rewrite it in your own words. Make it more appealing, make it more personal. Address the reader as "you." Instead of saying "this software builds backlinks," say something more like "this software help you build backlinks effortlessly." You get my drift, use the content you're given but make it your own.
      Thanks for all the useful feedback...

      Just on the point of worthiness of duplicate content... I know Google are rejecting a lot of squeeze page/list building websites from Adwords, so I'm using the duplicate content as a link to 'articles' from my squeeze page. I'm hoping this is going to avoid the Google slap.

      It's also useful for newbies like me who have 101 things to do, and about 2hours a day to do them in.

      Thanks again.

      Jake
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  • Profile picture of the author marieluy143
    Google doesnt banned a website... but if your have duplicate content chances on SERP is lower...
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