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VALID? Do E-mail links still count toward backlink count?

by pennynickels
11 replies
  • SEO
    • |
Hello.

Does having your links in Email messages still count toward the backlinks count when considering search engine optimization (SEO)? :confused:

Does it depend on a particular search engine? :confused:

Thanks.
#backlinks #email #optimization #search engine #seo
  • Profile picture of the author Tom Goodwin
    Originally Posted by pennynickels View Post

    Hello.

    Does having your links in Email messages still count toward the backlinks count when considering search engine optimization (SEO)? :confused:

    Does it depend on a particular search engine? :confused:

    Thanks.
    Backlinks need to be on publicly crawlable pages for you to get credit. So, ask yourself if your emails are on publicly crawlable pages, and you'll have your answer.

    Tom
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  • Profile picture of the author Jordan Kovats
    I think he means...no.
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  • Profile picture of the author clickbumped
    Nope. You will not get links from the emails unless you publish them on a live, crawlable webpage. Gain links from other forms, use emails to gain traffic.
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  • Profile picture of the author Goatboy
    Originally Posted by pennynickels View Post

    Hello.

    Does having your links in Email messages still count toward the backlinks count when considering search engine optimization (SEO)? :confused:

    Does it depend on a particular search engine? :confused:

    Thanks.
    Did it ever?

    Steve
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    • Profile picture of the author pennynickels
      Hello.

      Back in the late '90s or early 2000s, I had bookmarked several pages on this topic. I wished I had kept up with it when I changed computers.

      In recollection, it said, or at least speculation, that search engines (before Google's popularity) were taking into account the links on mail servers for ranking.

      Message content was (is) already being perused for spam, viruses and inappropriate content from the server's software or via a software service. The links were not publicly shown in search engine results - maybe the data was somehow shared?

      Because of that perception whether real or a myth, spam supposedly had become worsened. Others looked at it as a positive for their E-mail newsletters and message content spam and filled them with all kinds of links. Spammers did not seem to care if anyone read the E-mail they sent. It seems like that is still continuing today.

      Of course, robots of some sort are still 'reading' E-mail for the reasons previously mentioned e.g. spam, etc. I just don't know if somehow selected search engines have enough access to give link juice for those links in messages or newsletters or whether that was ever actually true or it is just not publicized any longer. Maybe, the access by search engines was available before mail server security was beefed up? :confused:

      If someone from back-in-the-day knows the answer, I would be curious to know. :rolleyes:

      Thanks.
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      • Profile picture of the author KirkMcD
        Originally Posted by pennynickels View Post

        Hello.

        Back in the late '90s or early 2000s, I had bookmarked several pages on this topic. I wished I had kept up with it when I changed computers.

        In recollection, it said, or at least speculation, that search engines (before Google's popularity) were taking into account the links on mail servers for ranking.
        I think you might be thinking of Listserv mailings, but they would only get indexed if the archives for the mailings were available on a website.
        SE's never looked at the original emails. Why would they? They want to index the web, not your email.

        Also, before Google, the idea of Backlinks, didn't really exist. It was their idea to rank the page results on more than just keyword relevance.
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  • Profile picture of the author mongli
    LOL no way :|

    You can get some hits but rankings :S not possible
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  • Profile picture of the author PrudentPanda
    I assume if the mail content were published somewhere crawlable by search engine this would help. Otherwise no, I was in a safelists network which claims to send to over 3.4 million account, I know, because I get about 30,000 emails a day, and I see my links there among the spams and I see no change in SERP, it's a waste of time when it's untargeted spams, even if it's to double-optin lists.
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    • Profile picture of the author pennynickels
      Thanks everyone for your replies!

      Back then, I couldn't see how it was possible, either; to get permission from web host administrators to somehow allow search engines to bypass mail server security. Even if it were true, I could not have supported that practice even if it could significantly raise the search engine ranking.

      I bookmarked several of those website pages who touted that as an E-mail marketing strategy. How I wished I still had those references - but maybe those pages wouldn't exist today anyway.

      I do believe, as there were others back then who also believed that, because of that myth, spam increased. Why else would people send out all of those E-mail messages that they had to know that hardly anyone would open, yet alone read?

      How I wished a visitor to this forum heard about that 'myth' from those many years ago... :rolleyes:
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