Linking outside silo structure

9 replies
  • SEO
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Hello,

I have created a site with a silo structure with 5 categories (silos) and about 10 articles in each category.

The problem is that in each article i have a link to my salespage and that link will mess up my silo structure.

I thought about making this link to nofollow but I read that it was a bad idea.

Have also read something about iframes but don't understand it that well

Would appreciate if somebody could give me some advice on how to link within a silo (an article page in a silo) to a page that is outside the whole silo structure.

Thanks in advance
#linking #silo #structure
  • Profile picture of the author Natlex
    I think your over thinking it, it's no big deal that one link or so goes back to the same page. I'm sure all your pages link back to your homepage right...? Each page on my bigger websites just link to relevant content within their article, no need for making every article on a subject such as "fish" never links back to omega 3 benefits which could be in the "nutrition" silo.

    Let's see what others say but while doing my silos I don't think it's that big of a deal...
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  • Profile picture of the author JohnMcCabe
    Quick question...why did you build your silo site?

    Was it because you love building websites, because you love the subject matter, or because you want to build traffic to a money page?

    If it's the first two, leave the link out altogether and have some fun.

    If it's the third reason - you eventually want to make some money - you have to put eyeballs on your offer.

    The whole idea of building silos is to give the articles in the silo more thematic strength so that when you do link out to your money page, those links have more weight. You want people to leave your silo site to visit your money page. And a single link out to a related page isn't going to hurt your SEO enough to matter.
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    • Profile picture of the author batistaa
      Thanks for the replies

      The thing is that from each article I have 2 links to my money page.
      And ofcourse that it's more important than anything but what's the mean of using silos then? In total there will be 100 links outside the silo structure



      I've read something about linking with an iframe that won't matter for the silo structure.

      Has anybody heard of it?
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  • Profile picture of the author mattlaclear
    John is right on the money with what he posted. In order to monetize your efforts you need to have at least one link connecting the silos to your money page. Otherwise the silos in themselves would be worthless.
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  • Profile picture of the author batistaa
    "Siloing best practices generally recommend against linking from one silo support page to another silo support page because the theme of support pages might be diluted by links from unrelated pages. Any cross-silo link from a low-level page should be directed to a theme landing page because landing pages have a high volume of inlinks and will only be minimally affected by a small amount of subject dilution. Before the change in nofollow behavior, Bruce Clay recommended including a nofollow attribute on all links between support pages across theme boundaries. In light of the change, every link must be evaluated on its own merits. Evaluate each internal link by asking questions like, "Why link here?" and "What value does this add for the reader?"

    Linking to Pages Not Targeted for Ranking

    There are usually several pages within a site that are not targeted for ranking. Many of the pages linked from a global footer are examples of this, like a site's copyright page or privacy policy. It makes sense that SEOs would want to prohibit the transfer of link value to pages not intended for ranking. A recommended solution is to include blocks of links to pages not targeted for ranking within an iframe.


    The iframe element removes content from the page, effectively placing it out of sight for search engine spiders. Include links to pages not intended for ranking within an iframe, but if that solution is not possible, then the use of the nofollow link element should be considered. Google has not recommended against all uses of the nofollow element, but has encouraged an educated and judicious use of this powerful link element."


    The problem is that i have no idea how to use iframes in this situation...anyone?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by batistaa View Post

      "Siloing best practices generally recommend against linking from one silo support page to another silo support page because the theme of support pages might be diluted by links from unrelated pages. Any cross-silo link from a low-level page should be directed to a theme landing page because landing pages have a high volume of inlinks and will only be minimally affected by a small amount of subject dilution. Before the change in nofollow behavior, Bruce Clay recommended including a nofollow attribute on all links between support pages across theme boundaries. In light of the change, every link must be evaluated on its own merits. Evaluate each internal link by asking questions like, "Why link here?" and "What value does this add for the reader?"

      Linking to Pages Not Targeted for Ranking

      There are usually several pages within a site that are not targeted for ranking. Many of the pages linked from a global footer are examples of this, like a site's copyright page or privacy policy. It makes sense that SEOs would want to prohibit the transfer of link value to pages not intended for ranking. A recommended solution is to include blocks of links to pages not targeted for ranking within an iframe.


      The iframe element removes content from the page, effectively placing it out of sight for search engine spiders. Include links to pages not intended for ranking within an iframe, but if that solution is not possible, then the use of the nofollow link element should be considered. Google has not recommended against all uses of the nofollow element, but has encouraged an educated and judicious use of this powerful link element."


      The problem is that i have no idea how to use iframes in this situation...anyone?
      batistaa, this quote is not referring to links to your money pages. You want the spiders to find and follow those. They should be, in some way, related to your silo pages so that linking out to them won't hurt and could help.

      It's telling you that you generally don't want a bunch of links from Silos B, C, D and E pointing back to Silo A and so on.

      This is also referring to pages like your About, Privacy, Contact, TOS, etc. pages. The kind of links you would expect to find 'hidden' in a low priority spot like the page footer.

      You didn't mention what platform you used to create your silo site, but if you google "using iframes" +your platform (Wordpress, Dreamweaver, whatever) you should find links to pages and pages of tutorials - I did...
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      • Profile picture of the author lonniewa2
        One way to handle this is to do a meta redirect and have and using your robots.txt file just nofollow the redirect folder.
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        • Profile picture of the author paulgl
          That's a ridiculous use of nofollow. Has nothing to do with anything here at all.

          Forget the siloing at this point. You only have 50 pages. Put all 50 links on a
          side bar, in categories using headings or bold text.

          Google is smart enough to never use any page like privacy for anything.

          Nofollow does not mean no index or no crawl, and really does not mean
          no follow.

          Two links to the same page on a page will hurt nothing.

          Why on earth would you even think about iframes???????????

          Natlex, you're right. Complete over-thinking.

          Paul
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  • Profile picture of the author mad.hat
    Whoa there buddy, you need to slow down. You're nowhere close to where siloing makes sense. Not sure why you are thinking about nofollow or iframing either. I think you should look up those two again and really understand what they mean.

    Keep it simple.
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