14 replies
  • SEO
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Should you be trying to use the full ~60 characters in your page title or does using more words dilute the keyword you are trying to rank for.

Example:

Keyword 1

Keyword 1 | Keyword 2
#seo #title
  • Profile picture of the author marieluy143
    I think both of your example is effective, as long as it is unique from everyone...
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  • Profile picture of the author Brad Callen
    The industry standard (has been this way for some time):
    Keyword 1, Keyword 2 | Brand Name

    Now if the page is only optimized for one keyword you might be better off doing:
    Keyword | Site Name (or Brand Name)

    This of course is dependent on the length of the keyword. Good luck!
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    • Profile picture of the author FredJones
      Personally, I use both keyword1 and keyword2. And I have never have had any problem with that.
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      • Profile picture of the author Brad Callen
        Originally Posted by FredJones View Post

        Personally, I use both keyword1 and keyword2. And I have never have had any problem with that.
        I think that's the most popular answer to this question still in SEO forums around the globe thanks for backing that up!
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  • Profile picture of the author edihok
    Keyword | Site Name

    this is a better choice....
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    • Profile picture of the author stechmendonca5
      Personally, I believe that we use both keyword1 and keyword2 are the same but in their words are exactly the same . And I never had any problem with using these both keywords 1 & keywords 2.
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  • Profile picture of the author Fraggler
    I've found it better to write a title of a page that attracts a user's attention in the search results. You can get a boost in CTR if you write your title to answer the searcher's query.

    My title still mentions the targeted keyword but I don't try and fit in other/related keywords. I don't worry about diluting it either.

    I think Google can show up to 70 chars now. A long title can stand out quite nicely
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  • Profile picture of the author Peter Gregory
    Brad's example above works very well and the only other thing I would add if you have the room of course is possibly adding a brief call to action rather than a brand name. This can improve CTR if done properly, but in an instance where I want to keep the brand recognition and don;t have much room left I usually go for brand name instead.

    As for dilution, there are no worries there, however the keywords further to the left seem to carry more weight then words further to the right so I would keep the most prominent keyword/phrase you want to rank for closest to the beginning.
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    • Profile picture of the author LangeTroels
      Originally Posted by Peter Gregory View Post

      Brad's example above works very well and the only other thing I would add if you have the room of course is possibly adding a brief call to action rather than a brand name. This can improve CTR if done properly, but in an instance where I want to keep the brand recognition and don;t have much room left I usually go for brand name instead.

      As for dilution, there are no worries there, however the keywords further to the left seem to carry more weight then words further to the right so I would keep the most prominent keyword/phrase you want to rank for closest to the beginning.
      How can you manage to fit in a call 2 action in the title? I find the amount of possible characters to small.. You can write a more selling page description though..
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      • Profile picture of the author Peter Gregory
        Originally Posted by LangeTroels View Post

        How can you manage to fit in a call 2 action in the title? I find the amount of possible characters to small.. You can write a more selling page description though..
        I meant more of a brief call to action.

        example: Discount Window Treatments, Wood Shutters | 15% off online orders
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  • Profile picture of the author raj5151
    Keyword 1 | Keyword 2 | Site Name

    this is better choice i think
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  • Profile picture of the author seo_submission
    keyword1|keyword2 this would be better choice to use

    Very small title is not good
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  • Keyword density within individual HTML elements like <title>, <h1>, <h2>s, anchor text, etc. is very important. Keyword density within the main content of the page is no longer as important as it once was, but within elements like <title> which are themselves ranking factors, the importance of keyword density gets greatly magnified.

    Generally speaking, each page on your site should be targeting a particular keyword phrase. I typically target 1 keyword phrase for a page in my title and then use variations of link text to rank for lots of slight variations of that phrase. I'll include 2-3 phrases in the title if they are almost identical in meaning and keywords (like "Refinance Loans - Mortgage Refinance -Refinance Home Loans").

    Short titles are NOT bad as the previous poster said. I have tons of pages that rank #1, #2, #3 with a 2-3 word title... one keyword phrase. I've used this technique on everything from PR0-PR7 sites with a LOT of success. There is nothing wrong with short titles. They are very focused. Adding additional "fluff" words that are not part of your targetted keyword phrase(s) to the <title> element actually hurts your page's ability to rank for its targeted keyword phrase(s).
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    • Profile picture of the author Kurt
      Originally Posted by Social-Media-Marketing View Post

      Keyword density within individual HTML elements like <title>, <h1>, <h2>s, anchor text, etc. is very important. Keyword density within the main content of the page is no longer as important as it once was, but within elements like <title> which are themselves ranking factors, the importance of keyword density gets greatly magnified.

      Generally speaking, each page on your site should be targeting a particular keyword phrase. I typically target 1 keyword phrase for a page in my title and then use variations of link text to rank for lots of slight variations of that phrase. I'll include 2-3 phrases in the title if they are almost identical in meaning and keywords (like "Refinance Loans - Mortgage Refinance -Refinance Home Loans").

      Short titles are NOT bad as the previous poster said. I have tons of pages that rank #1, #2, #3 with a 2-3 word title... one keyword phrase. I've used this technique on everything from PR0-PR7 sites with a LOT of success. There is nothing wrong with short titles. They are very focused. Adding additional "fluff" words that are not part of your targetted keyword phrase(s) to the <title> element actually hurts your page's ability to rank for its targeted keyword phrase(s).
      And at the same time help drive traffic for secondary keywords because of the additional keyword combo possiblities. "Ranking" in this context doesn't always equal traffic, because with more keywords in page title, there's more keyword phrases to possible rank for.

      You may lose ranking for your "main" keyword, while picking up ranking and traffic from keyword phrases you didn't think of.

      IMO, both styles shoud be used and good SEO isn't to choose between the two, but rather find a way to create two pages so both strategies can be used.
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