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Changing Adsense to look like content

by Patchworks
24 replies
  • SEO
    • |
I'm wanting to know some tips on how to change the Adsense ads to look more like our onsite content?
#adsense #changing #content
  • Profile picture of the author Jacob Martus
    Originally Posted by Patchworks View Post

    I'm wanting to know some tips on how to change the Adsense ads to look more like our onsite content?
    Change the ads background color to fit yours. Change the text color to match yours and change the link text color to match yours.
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  • Profile picture of the author Patchworks
    Yeah, I've done those easy things, but I've seen sites that you almost can't tell they are ads at all...
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    • Profile picture of the author TristanPerry
      Originally Posted by Patchworks View Post

      Yeah, I've done those easy things, but I've seen sites that you almost can't tell they are ads at all...
      Either they are breaking the AdSense rules, or they are premium publishers.

      (I think; feel free to link to what you mean if not)
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  • Profile picture of the author Suka
    Keep them looking like your content and links.. Avoid them standing out as being "different"
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  • Profile picture of the author David Bleidt
    As all post above mentioned it is the best to fit the background, text size, text color and link color to the same as you provide on your site. This will give you the highest CTR. Next step would be to place your ads in good positions. Some are doing better than others . I heard of a skyscraper banner on the left side is great and also an adblock right below the headline and above the content.

    At least you have to test, test, test, test, .... ah did I mention that you have to test?

    David
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  • Profile picture of the author Patchworks
    I'm not aware of what a premium publisher is? What is this concept? How do you become a premium? What are the differences?
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  • Profile picture of the author David Bleidt
    a premium publisher has a special contract with google and can place more ads, has other methods to change ads and so on.

    Google will choose you as a premium member if they want to. You can only sit down, do your work properly and maybe they will notice you.

    David
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    • Profile picture of the author Jacob Martus
      Originally Posted by David Bleidt View Post

      a premium publisher has a special contract with google and can place more ads, has other methods to change ads and so on.

      Google will choose you as a premium member if they want to. You can only sit down, do your work properly and maybe they will notice you.

      David
      On top of that, premium publishers can negotiate their split of the revenue. So while we get 60% a premium publisher can get a higher percentage of earnings per click.
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      • Profile picture of the author Thomas De
        You need a huge amount of impressions to get the premium account status. To have it means, to get a lot of privileges. I.e. higher revenue share, more posibilities to design the ad blocks, a consultant available by telephone.
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      • Profile picture of the author David Bleidt
        Originally Posted by Jacob Martus View Post

        On top of that, premium publishers can negotiate their split of the revenue. So while we get 60% a premium publisher can get a higher percentage of earnings per click.
        Where do you read about the 60%?

        David
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        • Profile picture of the author yukon
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          • Profile picture of the author Jacob Martus
            Originally Posted by yukon View Post

            It was posted on the adsense blog a while back.

            Inside AdSense

            I'm not sure of the direct url, you'll have to dig.

            It might have been a couple months since they posted the % info.
            Yeah I think it was in July.

            Publishers get like 60% while Google takes 40%. I wonder how much premium publishers can get. 60% is very generous and to think you might be able to take even more is awesome.
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  • Profile picture of the author DianeBrandt
    Go to youtube and do a search on "Joel Comm" he has a lot of great tips about adsense
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  • Profile picture of the author David Bleidt
    I have read somewhere here in the forum that the % depends on a hidden "pagescore". This would be something that depends on your quality etc.

    David
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    • Profile picture of the author Jacob Martus
      Originally Posted by David Bleidt View Post

      I have read somewhere here in the forum that the % depends on a hidden "pagescore". This would be something that depends on your quality etc.

      David
      Well that's false. Google published the percentage several months ago. It's actually almost 70%.

      Here's the quote:
      "AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed. "

      Here's the article:
      The AdSense revenue share - Inside AdSense
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      • Profile picture of the author David Bleidt
        Originally Posted by Jacob Martus View Post

        Well that's false. Google published the percentage several months ago. It's actually almost 70%.

        Here's the quote:
        "AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense -- including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed. "

        Here's the article:
        The AdSense revenue share - Inside AdSense
        Well this is crazy ^^. So when I set up a website about a keyword with a CPC of 50$ and someone clicks my ad I will get ~30$ ? I know the CPC is just average but you know ...

        David
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        • Profile picture of the author Jacob Martus
          Originally Posted by David Bleidt View Post

          Well this is crazy ^^. So when I set up a website about a keyword with a CPC of 50$ and someone clicks my ad I will get ~30$ ? I know the CPC is just average but you know ...

          David
          Well, in any case that you see $50 for a keyword that is for the search network not for the content network where you run ads.

          Google doesn't show average CPC for ads being run on the content network. So when you see a estimated CPC that high it is referring to the search network ads.

          I highly doubt that anyone is paying $50 per click on the content network.
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          • Profile picture of the author David Bleidt
            Originally Posted by Jacob Martus View Post

            Well, in any case that you see $50 for a keyword that is for the search network not for the content network where you run ads.

            Google doesn't show average CPC for ads being run on the content network. So when you see a estimated CPC that high it is referring to the search network ads.

            I highly doubt that anyone is paying $50 per click on the content network.
            Yea I don't believe that someone will pay so much too. But how else can we evaluate the CPC of a keyword?

            David
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            • Profile picture of the author yukon
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              • Profile picture of the author paulgl
                And overall averages are a moot point.

                If google says they pay 68%, they do not tell you how it is divided up.
                If in fact all publishers are in the mix, some on the bottom may be getting
                a lower percentage. I take what google gives. It's free money. If people
                looked at it that way instead of a right, which it isn't, people might do
                things a little differently.

                To get back to the question, I don't think "looking like content" is the way
                to go. You actually want the links to stand out in particular ways. We
                all have out pet ways. I have never been a fan of disguising ads. It's not
                a very good practice. Most big publishers I have seen state very clearly
                what are the sponsored links. I think it is because of editorial control or
                reputation. They want ads to be clearly marked as ads. Some don't.

                I have not even been able to use the new 728x90 layout. It's just
                too awkward looking. If I use it, I use only image ads.

                Paul
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  • Profile picture of the author Zeus66
    I called Google Adsense and talked to one of their reps about 2 weeks ago. They confirmed that we as publishers get 68% of every click (51% of search clicks).

    FYI, in case anyone doubted the post above mine.

    John
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  • Profile picture of the author garraye34
    Make the bucks at least, then becoming a premium publisher will then be easy than you had thought
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