14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

Write "And" or "&" In Keyword?

by Boris_yo
12 replies
  • SEO
    • |
There is a brand that spells with & in the middle instead of "and" i.e Black & Decker.
Should i write "Black & Decker" when writing content or "Black And Decker"?
#content #keyword #keywords #write
  • Profile picture of the author ImDoingIt
    I was worried about this once. I think that the major search engines such as G are smart enough to treat them as pretty well the same in searches. It might also be a good idea to use something like adwords keyword tool to see what people are using most, and use that.

    since it is a brand thing it might be best to use &. I find myself using & a lot instead of and in blog posts etc.
    {{ DiscussionBoard.errors[2768965].message }}
    • Profile picture of the author Dele
      It is better to use "&" so as not to distort the keyword.

      However, it is advisable to preview your content before sending through any software tool or submission service as "&" is sometimes distorted to "amp" and this changes the whole meaning.
      Signature

      What Others Are Saying About This Top MLM Company | Get Brand New, Brand Name Products For Pennies @ New Penny Auctions | Play Online Game At Eager Zebra Games | The source through which i smile to the Bank daily with $$$ => Top Home Based Businesses

      {{ DiscussionBoard.errors[2769105].message }}
      • Profile picture of the author Boris_yo
        Do you think using "and" instead of "&" may get me in trouble?
        {{ DiscussionBoard.errors[2769433].message }}
  • Profile picture of the author Social-Media-Marketing
    Use it however the company you are talking about uses it (and has it trademarked)... For exampel, AT and T would look... well stupid. They are AT&T. People will expect it the way the Black & Decker uses it... Otherwise, you're going to look like you don't know what your talking about.
    Signature
    Personal Injury Attorney - Marc Phillipon
    {{ DiscussionBoard.errors[2769660].message }}
  • Profile picture of the author Roberto L
    Wow,,never thought of there is so much knowledge in the details, it is so good to read this because I only noticed that the 'and' directly be changed into '&' when I write code for pages, there are still lot of ways to go in SEO...
    Signature
    China Tour | China Tour Packages, Beijing Xian | China City Tours| China Travel Guide | China Travel Agency
    {{ DiscussionBoard.errors[2769681].message }}
  • Profile picture of the author paulgl
    Black & Decker's domain is blackanddecker.com, simply because the & symbol
    can't be. So, it works for them to leave it off.

    Since & is a symbol, really, how can it be a keyword, logically speaking.

    Besides, there is absolutely nothing that google or anyone else is going
    to think of when using the words black decker, except black and decker,
    okay, black & decker.

    The point is moot.

    Taking this further, doing a search for black & decker parts,
    which google instant gives, the first sites listed below the official
    sites are sites with a title, black and decker. Obviously, they don't
    use the & and they are quite high.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

    {{ DiscussionBoard.errors[2769796].message }}
    • Profile picture of the author Dele
      Originally Posted by paulgl View Post


      Since & is a symbol, really, how can it be a keyword, logically speaking.

      Paul
      It can be as in this case, a conjunction within a keyword phrase and so forms part of that keyword/keyword phrase
      Signature

      What Others Are Saying About This Top MLM Company | Get Brand New, Brand Name Products For Pennies @ New Penny Auctions | Play Online Game At Eager Zebra Games | The source through which i smile to the Bank daily with $$$ => Top Home Based Businesses

      {{ DiscussionBoard.errors[2770763].message }}
  • Profile picture of the author Dele
    It is a question of being consistent with whatever you use.

    If you have always inserted "&" within your keyword phrase and have backlinked consistently to the keyword phrase, then obviously you should continue with that.
    And if same applies to "and", then continue with it.


    Also, if you just want to start optimizing for the keyword phrase with "&" inserted somewhere in between, then you should do keyword research to identify that that keyword phrase has many searches and few competition otherwise you go for the same keyword phrase but with "and" somewhere in between if it has more searches and less competition.
    Signature

    What Others Are Saying About This Top MLM Company | Get Brand New, Brand Name Products For Pennies @ New Penny Auctions | Play Online Game At Eager Zebra Games | The source through which i smile to the Bank daily with $$$ => Top Home Based Businesses

    {{ DiscussionBoard.errors[2770741].message }}
  • Profile picture of the author socialbookmark
    I suggest you to use "&" to prevent facing problem is the future. So in my opinion its better that you write it "Black & Decker".
    Signature

    I love warriorforum. zendegiyesabz

    {{ DiscussionBoard.errors[2770855].message }}
  • Profile picture of the author julia1
    Well I think we have to use the words according to the characters. We cannot exceed 70 characters in Title, if we are optimizing it for the Google. So if you use & it will be counted as one character and if you use and it will be counted as 3. So its better to use & as it will give a scope to add another keyword. There is one thing that it can affect the searches.
    {{ DiscussionBoard.errors[2771107].message }}
  • Profile picture of the author PaulSmith1
    Some words and signs are not given much importance by Google like, the, and, free, &, ,, etc. So avoid these.
    {{ DiscussionBoard.errors[2775634].message }}

Trending Topics