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Improving Landing Page Quality for a Sales Letter Page

by One Inch Punch
8 replies
  • SEO
    • |
Is it possible to improve the LP quality of a traditional Sales Letter page without ditching the sales letter format? I think the G's human reviewers see sales letter pages as "spammy." I've added an informational video, I don't require readers to give me their email address to visit my page (although I do have a newsletter signup box). Any suggestions for raising my LP quality score, in terms of user experience on a sales letter page, would be appreciated.

NOTE: I'm not talking about relevancy here as G's notes indicate my relevancy is strong. I'm talking more about user experience.
#improving #landing #letter #page #quality #sales
  • Profile picture of the author strauss
    We have to use what the visitor is looking for, so that we can improve the quality.
    Signature

    To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/

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  • Profile picture of the author mtncboy
    Originally Posted by One Inch Punch View Post

    Is it possible to improve the LP quality of a traditional Sales Letter page without ditching the sales letter format? I think the G's human reviewers see sales letter pages as "spammy." I've added an informational video, I don't require readers to give me their email address to visit my page (although I do have a newsletter signup box). Any suggestions for raising my LP quality score, in terms of user experience on a sales letter page, would be appreciated.

    NOTE: I'm not talking about relevancy here as G's notes indicate my relevancy is strong. I'm talking more about user experience.

    Are you using your sales page as your landing page?
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    • Profile picture of the author One Inch Punch
      Originally Posted by mtncboy View Post

      Are you using your sales page as your landing page?
      Yes, the LP is the sales page. One thing that confuses me all my competitors for my terms are also pointing to sales pages and according to my keyword software, their rates are what I used to pay.
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  • Profile picture of the author nistan
    Have you tried adding an articles list at the bottom of the page?
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    • Profile picture of the author One Inch Punch
      Originally Posted by nistan View Post

      Have you tried adding an articles list at the bottom of the page?
      Currently I have a link to the blog, which has lots of articles. Have you found that technique to work?

      I've gotten very kryptic, generic answers from Google as to why the LP quality is deemed so low. I really think their human reviewers feel a sales page = spam.

      I understand not everyone wants to see a sales page. But...

      a) why isn't this an issue for my competition
      b) some people type in "MyProductName ebook" (a very unique name) and are LOOKING for my product, and AdWords won't let me market to them.
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      • Profile picture of the author Fabian Tan
        I have two sign-up boxes on my page and have a 'Great' Quality Score for most of my keywords. CTR plays a bigger part than most of the 'myths' floating around.

        It seems that keywords that get more traffic and a higher CTR automatically have a 'Great' Quality Score, so it's down to algorithms rather than the occasional human reviewer.

        Add Privacy Policy, Contact, Site Map links to the bottom of the sales letter. Those are 'supposed' to make a difference. Can't lose with it.

        Fabian
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        • Profile picture of the author One Inch Punch
          Originally Posted by Fabian Tan View Post

          I have two sign-up boxes on my page and have a 'Great' Quality Score for most of my keywords. CTR plays a bigger part than most of the 'myths' floating around.

          It seems that keywords that get more traffic and a higher CTR automatically have a 'Great' Quality Score, so it's down to algorithms rather than the occasional human reviewer.

          Add Privacy Policy, Contact, Site Map links to the bottom of the sales letter. Those are 'supposed' to make a difference. Can't lose with it.

          Fabian
          Thanks for the ideas. I added the site map link on your suggestion. I already had the privacy, contact, etc. My QS is solid for keyword relativity. But I was told by G that it was because of "user experience" that my QS is lower. When pressed for details, in typical Google style, she referred me to standard Google fare which says to add content, etc. I did that by adding blog, video, etc. Nevertheless, I have more useful content than any of my competitors, who are not slapped at all and are now kicking my ass in Adwords. They even use the name of my product, my name, and my domain name as keywords, and get great rates, meanwhile G wants me to pay $10 per click.
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