Please Advice Needed Regarding Content on Landing Page To Improve Keywords Quality Score On Adwords

3 replies
  • SEO
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Hi ,

I am trying to improve Quality score of few keywords I have running on Adwords.

For that I decided to get few pages of content written around those keywords for my landing page, My question I am looking for advice regarding the Singular and Plural form of the keywords, Do you think I should ask the writer to optimize content for booth Singular and Plural forms or will an optimized content for plural work as good for singular keywords in adwords?

I want to bid on booth singular and plural forms in adwords.

Thank you for you time and for your advice if possible.
Best Regards
Agico
#adwords #adwords landing pages #content #content optimisation #improve #ppc #quality #quality score #score
  • Profile picture of the author Magicooll
    Please someone who might be able to help, look into this question, I need to put in my request for content and not sure about the keywords that I need to ask optimization for.

    Thanks much
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    Warriors Rock

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    • Profile picture of the author noble
      The algorithm is pretty advanced. Even beyond singular and plural, things such as making money and earning income both help and actually make things appear more natural.
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      • Profile picture of the author searchnology
        Singular vs Plural version of the keyword is not important so use whichever makes since from a reader's standpoint...to get a good quality score do the following: 1. Use keyword in your ad title 2. Use keyword in your landing page URL 3. Use keyword in your H1 headline 4. Use keyword 2-3 times in the body copy The above will get you at least a QS of 7/10 if not 10/10. You will then need to bid high enough to maintain a high CTR or else the QS will drop. QS is heavily weighted to CTR not keyword relevancy. Good luck to you!
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