Do on-page factors effect a backlink?
- SEO |
I want to know if on-page factors effect a backlink. We can all agree that anchor text is very effective/important, but are there further on-page elements that affect backlinks?
Some things to consider:
1) Google has stated that they look at the content surrounding images:
"The page the image is on, and the content around the image (including any captions or image titles), provide search engines with important information about the subject matter of your image. For example, if you have a picture of a polar bear on a page about home-grown tomatoes, you'll be sending a confused message to the search engines about the subject matter of polarbear.jpg.
Wherever possible, it's a good idea to make sure that images are placed near the relevant text. In addition, we recommend providing good, descriptive titles and captions for your images."
What does this have to do with backinks? Maybe nothing at all! But is it silly to speculate that a backlink with polarbear anchor text might be equally confusing on a page about home-grown tomatoes?
2) Google has stated that nofollow links do not pass on anchor text, and Matt Cutts even made a very blunt statement on them at the end of his post about PageRank Sculpting:
"The essential thing you need to know is that nofollow links don't help sites rank higher in Google's search results."
So does this mean that a link without anchor text (disregarding PR) won't help you rank? Are on-page factors also ignored in nofollow links, or are they never considered in the first place? Unless there are other attributes to nofollow links or he was overly simplistic in his statement, it sounds like he is saying it's anchor text or bust for relevance in a backlink :confused:.
What do you guys think?
Some things to consider:
1) Google has stated that they look at the content surrounding images:
"The page the image is on, and the content around the image (including any captions or image titles), provide search engines with important information about the subject matter of your image. For example, if you have a picture of a polar bear on a page about home-grown tomatoes, you'll be sending a confused message to the search engines about the subject matter of polarbear.jpg.
Wherever possible, it's a good idea to make sure that images are placed near the relevant text. In addition, we recommend providing good, descriptive titles and captions for your images."
What does this have to do with backinks? Maybe nothing at all! But is it silly to speculate that a backlink with polarbear anchor text might be equally confusing on a page about home-grown tomatoes?
2) Google has stated that nofollow links do not pass on anchor text, and Matt Cutts even made a very blunt statement on them at the end of his post about PageRank Sculpting:
"The essential thing you need to know is that nofollow links don't help sites rank higher in Google's search results."
So does this mean that a link without anchor text (disregarding PR) won't help you rank? Are on-page factors also ignored in nofollow links, or are they never considered in the first place? Unless there are other attributes to nofollow links or he was overly simplistic in his statement, it sounds like he is saying it's anchor text or bust for relevance in a backlink :confused:.
What do you guys think?
If you were disappointed in your results today, lower your standards tomorrow.
If you were disappointed in your results today, lower your standards tomorrow.