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The future for sales pages?

by DavidO
3 replies
  • SEO
    • |
I've been hearing discussions about Google looking less and less favorably at sales sites. I don't think this is necessarily true if you also provide quality content.

But is there any argument for removing blatant sales altogether from our main pages? If you have a home page with sales buttons, as many of us do, it's obvious what you're page or even site is about.

But what if you provide only content on your main/index page? I'm asking purely from an SEO perspective as we know it can be harder to direct visitors to a separate order page, but it can be done if your product and content are good enough.

So the question is: Do or will pure content pages have the advantage over sales pages in the search engines?
#future #pages #sales
  • Profile picture of the author The Blueprinter
    Nonono, that's not true. The onlu thing google care about is high quality pages. If you have a website with valuable and high quality content if doesn't matter if this is a sales page or not. Content is much more important.
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  • Profile picture of the author Matt.Lake
    Google isn't and won't ever be against "sales" sites per se. They're smart enough to realize that their advertisers are businesses and are ultimately out to make sales. At least in Adwords.

    Against sales sites in SEO? Again, unlikely, considering a lot of searchers are actively looking to BUY something and are thus looking for a sales site.

    I think it ultimately depends on how you are selling on your site and the quality of your site in general.

    Is Google against single page, long form hyped up sales letters? In my opinion, yes. But they're not against a professional looking sales site that ultimately gives the user what they're looking for.

    It's about user experience and for the most part I do actually agree with Google's decisions.
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