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Adsense Ads = NOT Relevant

by almondj
19 replies
  • SEO
    • |
I've had an issue with Adsense for months now not showing relevant content. My content is gaming related, I get a couple thousand visitors a day from Google alone, and yet, the adsense ads are often vistaprint crap. However, I look at my less trafficked competitors in the same exact niche and their ads are quite a bit more relevant. Any ideas?

My CTR has also slumped to about 1/4 of it's average over the past few days.

Please analyze my content:

e nterbf3.com (remove the space)
#ads #adsense #relevant
  • Profile picture of the author BloggingPro
    Just went to your website. The "menu" link at the top was advertising Gun Safety and the 160x600 skyscrapper ad was an advertisement for a Boxing game (Fight Night) and on a quick refresh it showed an advertisement for Radio Shack.

    As for what you are personally seeing, I would assume it has to do with your own personal browsing history (i.e. have you recently looked at getting business cards?).

    To take things a step further, go into your Adsense account and just block the ads you don't want appearing.
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    • Profile picture of the author almondj
      Disabled some ad categories that were totally irrelevant, CTR fell another .5%. wow, I'm utterly confused.
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  • Profile picture of the author Ernie Lo
    I thought Google doesnt allow gambling related sites to use adsense? That would explain why you have no gambling ads showing up?
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    • Profile picture of the author almondj
      Gaming as in computer/video games .
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  • Profile picture of the author mrgee
    Originally Posted by almondj View Post

    I've had an issue with Adsense for months now not showing relevant content. My content is gaming related, I get a couple thousand visitors a day from Google alone, and yet, the adsense ads are often vistaprint crap. However, I look at my less trafficked competitors in the same exact niche and their ads are quite a bit more relevant. Any ideas?

    My CTR has also slumped to about 1/4 of it's average over the past few days.

    Please analyze my content:

    e nterbf3.com (remove the space)
    Exactly the same for me with a gaming related site, well optimized, yet totally irrelevant adsense ads..! Site gets reasonable traffic but no clicks because the ads are not applicable to the niche.. I have tried to target content with the appropriate adsense tags.. Nothing seems to make a difference.. I placed the ads about 3 weeks ago, should I still be hoping that the ads become more relevant..? ... Cause I am not sure what else to do..
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  • Profile picture of the author scruffy77
    im having the exact same problem..... mmorpg site that SOMETIMES shows WOW or league of legends ads but most of the time irrelevant ads such as the vistaprint one. I really hope someone can post a fix for it here.
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    • Profile picture of the author mrgee
      Originally Posted by scruffy77 View Post

      im having the exact same problem..... mmorpg site that SOMETIMES shows WOW or league of legends ads but most of the time irrelevant ads such as the vistaprint one. I really hope someone can post a fix for it here.
      Same here.. my site is a warcraft niche and the ads are mostly for credit cards or financial offers..?
      Got me beat why..?
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  • Profile picture of the author Lucid
    Types of ads on content sites will depend on many factors. The first is what is the theme of your page (note I said page, not site). If the system cannot determine the theme or determine it incorrectly, you'll have irrelevant ads.

    It also depends on the inventory. Obviously you want ads related to BF3 or at the very least, other games. If there's little or no inventory, the system will use other types of ads.

    If other sites are remarketing, those ads may show too. That's the type of ads I see.
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    • Profile picture of the author mrgee
      Originally Posted by Lucid View Post

      Types of ads on content sites will depend on many factors. The first is what is the theme of your page (note I said page, not site). If the system cannot determine the theme or determine it incorrectly, you'll have irrelevant ads.

      It also depends on the inventory. Obviously you want ads related to BF3 or at the very least, other games. If there's little or no inventory, the system will use other types of ads.

      If other sites are remarketing, those ads may show too. That's the type of ads I see.
      What do you mean by theme..?
      Wordpress theme.. or the content..?
      Also what do you mean by inventory..?
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      • Profile picture of the author Lucid
        Originally Posted by mrgee View Post

        What do you mean by theme..?
        The theme of your page. What's your page about? In other words, its content.

        Looking at the OP's page, it's obviously meant to be about some game called BF3. But the software may not see it that way. A page can have more than one theme and it probably is the case for most. If it knows that BF3 is a game, it can do lateral themes in this case such as "computer game".

        Inventory is the available ads for that theme. If there's no advertiser for BF3, there is no ad inventory. The system therefore has to use other ads. It likely first checks for lateral themes, then secondary page themes if any, then remarketing advertisers and if all else fails, PSAs.
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  • Profile picture of the author owenlee
    is important to check your content...the density of the keyword...
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    • Profile picture of the author mrgee
      Originally Posted by owenlee View Post

      is important to check your content...the density of the keyword...
      Content is good and well SEO'd.. Keyword saturation is around 3 %
      That's not the problem..
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  • Profile picture of the author dburk
    Hi almondj,

    Duh... you seem to be missing the obvious.

    Your website is about a computer game, you want ads about that, or other, computer games. Yet nowhere on your website does the keyword "computer games", exist. It's not in the text, it's not in the page titles, nor headings, nor anchor text. How do you expect AdSense to figure this out, if you have no signals to clue them in?

    If you simply add the keyword "computer games" to a few key elements you will begin to see relevant ads. It is really that simple.
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    • Profile picture of the author paulgl
      Don, you just got suckered into an old thread.
      OP has probably moved on. He was in a panic back then.

      Paul
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    • Profile picture of the author mrgee
      Originally Posted by dburk View Post

      Hi almondj,

      Duh... you seem to be missing the obvious.

      Your website is about a computer game, you want ads about that, or other, computer games. Yet nowhere on your website does the keyword "computer games", exist. It's not in the text, it's not in the page titles, nor headings, nor anchor text. How do you expect AdSense to figure this out, if you have no signals to clue them in?

      If you simply add the keyword "computer games" to a few key elements you will begin to see relevant ads. It is really that simple.
      I am having the same problem as almondj.. yet my content includes the term computer game a number of times.. I also have loads of LSI keywords.. yet even with all this the adsense ads are totally irrelevant..
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      • Profile picture of the author Kay King
        I don't think you have enough text on the page that is keyword targeted for google to target ads. The words "video games" doesn't appear at all and the one or two "game" keyword is probably not descriptive enough for targeting.

        You can try section targeting (look it up in your adsense account) but you have to have keyword text so google knows what the site is about.

        kay
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        • Profile picture of the author mrgee
          Originally Posted by Kay King View Post

          I don't think you have enough text on the page that is keyword targeted for google to target ads. The words "video games" doesn't appear at all and the one or two "game" keyword is probably not descriptive enough for targeting.

          You can try section targeting (look it up in your adsense account) but you have to have keyword text so google knows what the site is about.

          kay
          I am already using section targeting..
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  • Profile picture of the author Terrybear
    not sure whether you do the right setting on the "interest based ads". Disable the "interest base ads" will shoe you more related ads
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  • Profile picture of the author jimbobo2779
    It could just be google struggles to understand what content you have on your website or it could just be google showing contextual ads to you based on your browser history. I tend to see the same adverts over and over on most websites when Im logged into any google account.
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