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Changing Text Content of an Existing Page Affect SERP?

by tickleme
4 replies
  • SEO
    • |
Was curious. If one was interested in updating an article with revised content on an existing page (e.g. a product line's instructions have changed and you want to update to new instructions) does this affect page rank for that article?

What if the changes were so different that the page text content is no the same at all (but related by being a new model of the product line).

I would imagine it would since the original keywords in the text may have been indexed and by being changed it may hurt the articles position? Or am i understanding it wrong.

Thanks
#affect #changing #content #existing #page #serp #text
  • Profile picture of the author iAmNameLess
    Make sure you keep whatever keywords you had there and you will be fine.
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  • Profile picture of the author mandark
    If it is a small change which doesn't greatly affect your keyword density, it won't make a difference. Otherwise it can make a difference in the positive or the negative direction.
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  • Profile picture of the author John Williamson
    Like they said, a change isn't a big deal. Deleting/Removing content, however, is something G frowns upon.
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    • Profile picture of the author GeronimoBee
      Content? In my experience not so much. Just make it better. Probably helps if anything.

      However. Heres a little story that you might find handy.

      Not long ago. I had a CPA blog that was doing pretty well. Like $20-$30 on weekdays and double that on the weekends.

      Each post was based on a different offer, but in they were all in the same field/niche what ever. Any way after doing some analysis I noticed that the top post/offer wasn't converting so well and that the best converting offer was actually the third post down.

      So I decided to do a little "rearranging" i.e. Changing the permalink dates so that the posts moved.

      DONT EVER F#%^5NG DO THIS LOL.

      Gone..completely blown off the map. That was like 4 weeks ago and it hasn't bounced back. I reckon i'll have to rewrite the whole damn thing and get more backlinks or something. But eff that. I hate backtracking.
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