micro-sites vs onsite content

3 replies
  • SEO
  • |
Given the reality that Google is penalizing "web spammed" sites, and is publicly emphasizing quality content, I'd love opinions on the following choices of strategy.

If you want a summary of my questions, you can just read the first two points. If you want details, read on...!

What is better:
(A) lots of very similar on-site SEO/Keyword targeted pages?

(B) lots of my own microsites each with unique content with specific keywords in mind, all pointing to the money site?

The details for those who want to read on:


Assume I've found lots of fairly low-competition keywords for my website. Combined, they would generate decent traffic.

It seems to me that my choices are:
1. create onsite pages, one for each keyword, with unique content, titled and otherwise SEO optimized

2. to contribute to 3rd party blogs using the keywords, and with unique, well-written content.

3. create my own microsites using the keywords either in the domain name or as the domain title with corresponding content.
My concern with building a quality content site which is also filled with the right keywords is that it could quickly become a "thesaurus" site with a page for every conceivable variation of the main theme.... (cats, kittens, cat, felines, my-cat, your-cat, etc etc). To me it would look really artificial to my customers even if the every page has "unique" content. (as determined by copyscape or other analytical tool).

If the answer is to do a "thesaurus" site, could all the variations be put into a blog, or archives, so long as they're on the sitemap? This way they stay out of the main menu.

OR create individual microsites each with totally unique content, each using a specific keyword/phrase? I prefer this approach but wonder how it's going to look if they're all on the same server.

I'll enjoy hearing opinions on this.

Thanks
#content #microsites #onsite
  • Profile picture of the author kindsvater
    Personally, I'd go for the 1-step approach where valued keywords are on my domain.

    Not a 2-step where they are on feeder domains.

    Nothing prevents you from doing both.
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    • Profile picture of the author josh123
      That's always a debate of mine as well. I think the smaller domains might have a better chance of ranking, assuming you include the keywords in the domain name.

      But then again, it costs money for every new domain, and sometimes the keyword is too long to include in the domain name.

      I would say, overall, it's best to have one "authority site". I'm not sure what niche you're in, but building an authority blog around your niche can be a great way to establish your reputation. It's harder (but not impossible) to do this with lots of micro-sites.

      Also, people who arrive at your domain from one of your long tail keywords can then browse the site and get more info by visiting some of your other blog posts. They can't do this with the micro-domains. The more familiar they are with you before they visit your money page, the more likely they are to buy.
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      • Not sure how accurate it is, but we've heard that after the Panda update it's more of an advantage than ever to have larger authority sites. However, to be honest we have a host of both types of sites and either can do quite well depending on the niche, the backlinking and the content... plus a small bit of luck
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