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Will Changing My Static Site To Wordpress Affect Rankings

by vikg
12 replies
  • SEO
    • |
Hi I have a site that is ranked on the first page of google for my keyword - it is a review site but is very simplistic and is essentially some articles and some review pages.

If I want to move it to wordpress and make it better looking with additional functionality ( eg social media etc)

Will the move to wordpress affect my ranking?
#affect #changing #rankings #site #static #wordpress
  • Profile picture of the author GeronimoBee
    Probably. Maybe not your domain, but if your permalinks to your articles change then they will have to be re-indexed etc and will lose rank--that's my experience with something like that.
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  • Profile picture of the author faysal969
    Yes, it may affect your ranking. But, I believe it will not be longer lasting. After few times you will get back your ranking. With more beautiful and professional web site you may get better position in search result.
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  • Profile picture of the author BubbaJay
    If you have specific pages that are ranking well I'd suggest doing 301 redirects to like named pages on your new WP site.

    Jay
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    • Profile picture of the author dburk
      Hi vikg,

      If you maintain the exact URL for each page there will be no effect. If you change the URLs then you will lose all link juice that was flowing to those pages from backlinks. You can mitigate the damage by putting 301 Redirects from the old URLs to the new ones.

      Best choice is to keep the same URL structure. Next best thing is to setup Permanent 301 redirects, and last and worst option is to ignore the above advice and start rebuilding your rankings from scratch.
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  • Profile picture of the author Abledragon
    The points above about 301 re-directs are important, because your link structure will change. The WordPress permalink structure is different from your current link structure.

    These two articles may help:

    Migrate an HTML Website to WordPress | WealthyDragon

    and:

    Convert an HTML Website to WordPress | WealthyDragon

    Cheers,

    Martin.
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  • Profile picture of the author Juvv2096
    I think it will, but it will pick back up.

    Make sure you pay attention to your current URL's. When you change your site to wordpress, the sub page URLS will change and may become broken so make sure you 301 redirect them so you dont get penalized. This is one of the main things people dont do.
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  • Profile picture of the author john_kennedy
    With the right plugin you should be able to maintain your current URL structure.
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  • Profile picture of the author googlepage1
    it will surely hurt your rankings a bit but only if you been able to maintain the same url and same content on respective pages.
    Else if you are going to change the url and the inner content then you have to build links once again.
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  • Profile picture of the author samual james
    According to me if you want to maintain your ranking then you need to redirect (301)your current page to new created page in wordpress. Ranking may be fluctuated for a shore time only, your ranking will be back
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  • Profile picture of the author Stripe
    This is a great question since I am in the process of doing the same thing. Sounds like I need to make sure links get properly indexed to the new site for this to be effective over time.

    I appreciate all the advice here.
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  • Profile picture of the author yukon
    Banned
    If you change those URLs & don't keep the exact same URL you best do a 301 redirect to fix the broken links. Otherwise your existing ranked page will drop like a brick in the SERPs, I guarantee that.
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  • Profile picture of the author Chris-
    As others are saying, use 301's to redirect all current pages to the new WP pages.

    WP has many advantages, which should help your site after the short-term effects from changing, such as great plugins to help optimise your on-page-seo and offer useful features for visitors, plus the fact that the search engines seem to like WP better anyway.

    As for your new Permalink structure, I suggest reading this article

    11 Ways to Make Your WordPress Site Faster and Leaner

    which has a link to some little-known info on permalink structure, as well as lots of other great unfo.

    Chris
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