This is all just a process. When you have 2 or more sites, or if you own an SEO company where you're promoting many sites all at once, organising your SEO campaigns can get incredibly hard to manage.
So how do you do it? I thought about using Google Calendar to list all the tactics per website - but I feel that this will just get very cumbersome. Excel spreadsheets? I'd rather not.
Do you know of any software out there that can help us organise SEO campaigns? / What are you currently using?