I am using a christian dating offer and have made 4 conversions equalling $20 but have spent nearly $50 on clicks.
I have a CTR of 0.66%, avg position of 2.5, avg CPC of 0.81.
I have deleted a few non-performing keywords so I have about 20 left.
My question is; what is my next step? I don't want to spend much more when I don't know if I will get any more conversions.
Also, I am direct linking to the offer page, so should I make a landing page instead?