Why are you wasting time on keyword research?
- SEO |
I know some people are going to vehemently disagree with me here but IMO, far too much weight is put upon keyword research in online marketing.
All this talk about the difference between success and failure in IM being in the keywords you select initially, no it's not! It's about providing great information/products/advice, regardless of your niche and continually building upon your website with this great stuff. If you create a crap website with weak, spun, tired info then it's not going to be much of a success even if you are ranking with the so called best keywords.
I'm not saying that keyword research should be completely ignored but worrying about getting the newest, greatest all singing keyword tool is wasting precious time and money - the google keyword tool is fine for what you need.
If you are serious about this, then what you should be investing your time in, is constantly researching your niche and making sure you have the best, most current, well documented information on your site and the visitors will come. Learn the lingo of your niche, if you don't already know it and create your content with this in mind.
I'm not just saying this speculatively but from experience. Perhaps there are a few niches where keyword research is more important, but even then, if you are going to build a decent sized website that is not just built to make a quick buck (which it probably won't), then you will rank for lots of different keywords anyway.
Choose a niche you are passionate about (this is hardly a new concept but some don't realise how important this is). You might actually start to enjoy it rather than trying to write about lawnmower engines or some other bo**ocks
. Apologies if this is anyones passion
. Check you analytics and you'll find that people find your site with various keywords, many of which will not be in the list you took weeks or more to find.
Too many people spend all of their time stressing that their website isn't ranking for their main keywords and lose focus. Just keep building up your website with providing value driving the motivation and put your own mark on it and you will see a turn around in not only your perception of internet marketing but your earnings too.
Bethsuzi
Digital Marketing Consultant since 1998. Contact me for a free consultation.
https://www.marketingignite.com
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