Why are you wasting time on keyword research?

28 replies
  • SEO
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This is for anyone starting out in IM and getting stuck early on or for those who can't get on due to worrying constantly if they are doing it "right".


I know some people are going to vehemently disagree with me here but IMO, far too much weight is put upon keyword research in online marketing.

All this talk about the difference between success and failure in IM being in the keywords you select initially, no it's not! It's about providing great information/products/advice, regardless of your niche and continually building upon your website with this great stuff. If you create a crap website with weak, spun, tired info then it's not going to be much of a success even if you are ranking with the so called best keywords.

I'm not saying that keyword research should be completely ignored but worrying about getting the newest, greatest all singing keyword tool is wasting precious time and money - the google keyword tool is fine for what you need.

If you are serious about this, then what you should be investing your time in, is constantly researching your niche and making sure you have the best, most current, well documented information on your site and the visitors will come. Learn the lingo of your niche, if you don't already know it and create your content with this in mind.

I'm not just saying this speculatively but from experience. Perhaps there are a few niches where keyword research is more important, but even then, if you are going to build a decent sized website that is not just built to make a quick buck (which it probably won't), then you will rank for lots of different keywords anyway.

Choose a niche you are passionate about (this is hardly a new concept but some don't realise how important this is). You might actually start to enjoy it rather than trying to write about lawnmower engines or some other bo**ocks. Apologies if this is anyones passion.

Check you analytics and you'll find that people find your site with various keywords, many of which will not be in the list you took weeks or more to find.

Too many people spend all of their time stressing that their website isn't ranking for their main keywords and lose focus. Just keep building up your website with providing value driving the motivation and put your own mark on it and you will see a turn around in not only your perception of internet marketing but your earnings too.

Bethsuzi
#keyword #research #time #wasting
  • Profile picture of the author Dellco
    What you said carries a lot of truth there, but not surprisingly, your post is largely ignored here (this is the WF, after all).

    From experience, yes, I can unequivocally say, that making a site about something that you actually know and care about, will get much better results than making a boatload of sites that you know squat all (and could not care less).

    A lot of sites on the internet belong in the latter category (unfortunately perhaps).

    It is like FOREX sites. Perhaps 99% of the FOREX sites out there, are made by people who either know very little, or next to nothing about it. But then again, FOREX is a high paying keyword.....

    And on the other hand, the big boys in FOREX are too busy making money to even bother making a FOREX site - it would be poor use of their time!
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    • Profile picture of the author willium4
      Keyword research is the most important part of seo. If keywords are not related with your site business then you not get the ROI. To target high competitive keywords is also a difficult job.
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      • Profile picture of the author bethsuzi
        Originally Posted by willium4 View Post

        Keyword research is the most important part of seo. If keywords are not related with your site business then you not get the ROI. To target high competitive keywords is also a difficult job.
        You didn't really read the post properly did you.

        I'm not saying use keywords that do not relate to your niche but to write naturally about the topic and by doing this, the keywords will naturally relate to the niche. Do you see?

        I'm actually quite happy that there has been some response but a few people have misunderstood me. I'm not saying disregard keyword research entirely, I'm saying for newbies and for those who can't get off the ground for worrying about keywords that it is not the be all and end all.

        However, even saying that I still think that going for certain keywords and making it your life's work is not only dull for the topic but leaving out a great deal of value. I definitely stand my ground on this.

        The google keyword tool, IMO is absolutely fine to get you off the ground and for ideas. Yes there are "buying" keywords but you will find even if you do not do in-depth keyword research you will chance upon pretty much all of the keywords in your niche in some form or another and LSI words once you build a good sized website with lots of content related to the topic plus SEO is having so much less power than it used to be since the update and can even work against you. - There is so much more to IM than keyword research.

        Also, with regards to using keyword research to determine if the competition is too high, you can rank perfectly well for lots of other keywords in the niche, and actually that is part of my point that people are feeling a failure because it turns out they didn't rank for one keyword that had a zillion searches per month. If you are going to get into IM you are going to have to realise that there is competition in every niche, just make sure your website is greatm provides value and is not about making a quick buck and you will do well, if you put the work in.

        Beth
        Signature

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        • Profile picture of the author imdomination
          Originally Posted by bethsuzi View Post

          I'm actually quite happy that there has been some response but a few people have misunderstood me. I'm not saying disregard keyword research entirely, I'm saying for newbies and for those who can't get off the ground for worrying about keywords that it is not the be all and end all.
          I think this is incredibly bad advice for newbies. By telling them to write about anything and the traffic will come in is just so wrong. Spending quality time doing keyword research and finding a term that they KNOW gets traffic, then writing about it and ranking it is so much better than just throwing an article up on wordpress and HOPING someone sees it by doing a super long tail search on Google.

          Keyword research is, in my opinion, the most important part of SEO, because if you get it wrong, you're leaving tons of cash on the table.
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          • Profile picture of the author bethsuzi
            Originally Posted by imdomination View Post

            I think this is incredibly bad advice for newbies. By telling them to write about anything and the traffic will come in is just so wrong. Spending quality time doing keyword research and finding a term that they KNOW gets traffic, then writing about it and ranking it is so much better than just throwing an article up on wordpress and HOPING someone sees it by doing a super long tail search on Google.

            Keyword research is, in my opinion, the most important part of SEO, because if you get it wrong, you're leaving tons of cash on the table.
            Fair enough, that your opinion. However, I completely think it is sound advice. Like I said there is a place for keyword research but it shouldn't be the difference between success and failure. Are you telling me building a successful business is actually mainly about the keywords you select?

            "Spending quality time doing keyword research and finding a term that they KNOW gets traffic"

            This statement is not even based on actual proof. Some keyword tools say a certain word gets x amount of traffic other will say it is y and some keywords have huge search results because lots of IM'ers are searching for it in their research! That's not useful. In my past experience when I used to chase after keywords, often I would be chasing my tail for the wrong word and yes I did use the supposedly top tools.

            What I am saying is that, especially after the update, google wants a diverse selection of keywords on your website i.e natural and will reward you for it. Even now I am consistantly surprised at the keywords I rank for and sell with and there was no conscious SEO for that word.

            Remember, I am saying this for those who are feeling discouraged at not being able to rank for particular keywords but still putting in the effort. Rather than trying to rank for a keyword that all your competition is trying to rank for just make up your keyphrase using a variety of keywords related to your niche in other words LSI.

            Lastly, when I say all this, I'm talking about people who want to build a long-term business and is not just in the IM niche. I'm talking about creating an authority website that google will respect and there will NEVER be any conern over future updates as the website is natural, designed with visitor value in mind and above all a long-term strategy.

            Beth
            Signature

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            • Profile picture of the author jimmyparr
              Keyword research only means that we can find the keywords that best describe our product/service that we are targeting. It is really important to choose keywords that best describe what our company is offering to improve the chances of converting, and avoid mis-leading potential customers.
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              • Profile picture of the author bethsuzi
                Originally Posted by jimmyparr View Post

                Keyword research only means that we can find the keywords that best describe our product/service that we are targeting. It is really important to choose keywords that best describe what our company is offering to improve the chances of converting, and avoid mis-leading potential customers.
                How are you misleading customers if you are genuinely writing about and marketing the topic you have researched and know about?? If a potential customer lands on your site with a keyword they have used, they will see the keyword completely in context and are more likely to stay around as they have realised their luck and landed on a website that isn't another irritating marketing clone.

                Beth
                Signature

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  • Profile picture of the author Ibcontact
    Keyword research important part of On-page SEO, And all over depend on keyword research and it's depend what type of website. Anyway minimum 1 hour and maximum 3 hours ...
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  • Profile picture of the author JSProjects
    Keyword research is incredibly important, even in niche's that you're passionate about. You'll have a hard time generating consistent traffic if you're not ranking well in the search engines. And to do that, you need to do your research.

    I've always told people who are creating their first site to make sure it's a topic they're passionate about. It's just much easier for them to manage. And they'll have an easier time learning the ropes.

    But beyond that I don't see a problem going after niche's that you're not 100% fluent in. Just make sure that they're still quality sites. They don't need to be massive. But the more sites you have, the more you'll earn. (In most cases.)
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    • Profile picture of the author bethsuzi
      Originally Posted by JSProjects View Post

      Keyword research is incredibly important, even in niche's that you're passionate about. You'll have a hard time generating consistent traffic if you're not ranking well in the search engines. And to do that, you need to do your research.

      I've always told people who are creating their first site to make sure it's a topic they're passionate about. It's just much easier for them to manage. And they'll have an easier time learning the ropes.
      For your first point, it is so much harder to rank these days. Yes this was true a few years ago, you could pretty much choose your keyword and with a bit of backlinking you would rank well for it. Not now though. Again IMO, new IMer's should place far more weight on building a great site and never mind going for all the best keywords. They will have a very hard time ranking for them and eventually give up. Not all but a large %. Instead use keyword tools for ideas and keywords to start you off and mix with other content.

      Your second point, I agree, that is what I am saying, for new starts and those still learning the ropes. More experienced marketers tend to use their own unique methods and constantly change with the times, that's why they are successful and can dip their toe in almost any niche and outsource. Newbies who use WSO's teaching old methods or methods that are faddy and not long-term will invariably fail and in this I also mean keyword research methods. As soon as you properly learn it, it's as good as void.

      Beth
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  • Profile picture of the author Marketing Ignite
    I agree with your post and you have some good points...The keyword research and competitive analysis is important so you have to know your competition as well to see what you are up against....Before you go to war you have to know what you are against...
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  • Profile picture of the author InitialEffort
    WOW Keyword research is like one of the most important things. Targeting a term like blue widget vs. red widget can cost the same amount of money and one can lead to thousands of dollars in profit while the other almost nothing!

    buy ugg boots vs ugg boots for sale
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  • Profile picture of the author XIIIzen
    Research is good indeed, but I think you are talking about a very different topic here. It is true that if you create a good helpful website that you care about you will make it grow with time and traffic will come in time.

    But I don't think there is a waste in time to research keywords, beside you can create a site that you are not really interested in to win a few bucks you could even partner with someone who actually knows and cares. Think of this as you helping a writer for a little cash on the side.

    Just saying, but even for good very personal sites, keyword research is a good time investment.
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  • Profile picture of the author nicoledeal
    I was never able to get free traffic until I did my due dilligence and researched the keyword competition for my prospective niche, and for me, the Google keyword tool is only a small part of my toolbox. I do agree with you in regards to the fact that if you are passionate about your product or service it will show in your site and your content, which in turn gives the visitors more of what they are looking for and having them stick on your site longer.
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  • Profile picture of the author Carl Fridsjö
    It completely depends on what type of business you are running and how you plan to attract customers. For some businesses the keyword research is the MOST IMPORTANT step.

    However for others, kw research is not THAT important. However it's quite dumb to disregard it since that because a lot of websites are dependent on their initial keyword pick.
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  • Profile picture of the author lovboa
    Banned
    If there's a faster, easier way to rank, people tend to choose that method. I think that's why.
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  • Profile picture of the author richmaxey
    Keyword research is essential in identifying your potential audience and generating a website that has content relevant to what your audience needs. If you can not do keyword research, you can come across the issue of writing content that promotes your web site but doesn't interest the audience. Keywords is an element from the battle because, you need individuals to have a clear idea of what you're offering.
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  • Profile picture of the author Fraggler
    Beth,

    You make a lot of good points and I do agree with a lot of them. A lot of the confusion with keyword research comes back to education. There are people claiming to be experts teaching incorrect and misguided information. This puts a newbie into a spin and they don't where to head.

    First thing people have to realise is that targeted traffic is the first hurdle for many sites. This can come from all sorts of places but an easy place to start the ball rolling is Google. If you want to use Google for your traffic then you must make sure there is a demand on Google for your niche. If not, you might need to look elsewhere or target a different niche.

    Use the Google Keyword Tool (the quickest and easiest tool to generate keyword ideas) and check if your market is using Google to search for info. Come up with a list of subjects you can talk about on your site using authority blogs, magazines, shopping sites, community forums, social networking for generating ideas. Once you have that list you then use the Keyword Tool to make sure there is interest there - through Google.

    Using authorities to brainstorm removes the reliance of the keyword tools for coming up with fresh ideas. Often people dismiss a niche because they only have a few initial seed words and the GKWT doesn't let them expand enough. They need to out the tools down and do some market research. Forums are a great place to find new keywords you can then check for traffic numbers in the GKWT.

    Once you know the traffic is there you can then make a site with at least some knowledge that the traffic will come if you are good enough and persistant enough. It will also tell you if the target market actually uses Google to find info. Internet Marketing is one example where most of the traffic comes through authority sites and forums rather than Google. Checking IM related keywords would actually alert you that organic traffic won't be the best traffic generator for the site so the whole direction will change.

    If your market does have traffic coming from Google you can then use the Keyword Tool to come up with broad ideas for subjects to tackle.

    When first starting a site I actually like to target phrases directly so I do the competition analysis on promising keywords. (I simplified my competition analysis so I don't get bogged down by it.) I make content to suit.

    This is done so I can get organic traffic coming to the site quickly and with some form of predictability. I select long tail keywords that I know I can rank for with my promotional/backlinking techniques. I personally think this is important for beginners as if they do get it right they can get traffic faster than just writing about a niche in general. It also gives them a clear anchor text goal for their initial backlink creation which unfortunately is still a large requirement for Google rankings.

    Keyword density and LSI isn't a concern while writing and is just a distraction for many beginners. As you said, if you write quality content about your subject you will cover all of the relevant lingo without even having to worry. Your primary reason for writing should be to get the reader to perform a desired action; whether this be buy, click, comment, or share.

    I keep targeting phrases until the site has built up its authority that new content ranks fairly easily with little extra backlinks. Once it is at this stage I then let my writers run free and write about whatever they like. It is still related content but because the site already has the authority I can sit back and wait for each article's keywords to show themselves. I chuck some backlinks at these emerging terms just to help them along a bit but my focus on keywords pretty much disappears.

    Many people do miss the point with organic traffic and they end up spending most of their time on trivial things such as indexing backlinks, keyword density and finding the best keyword tools when that time would be better spend on quality content creation.

    I think it is more of a case of remembering the end goal so you don't get caught up on the small things.

    (If keyword selection still confuses you then just give it a try. Make some pages for some keywords and see what your results are. You won't know your limits until you test them.)
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    • Profile picture of the author bethsuzi
      Originally Posted by Fraggler View Post

      Beth,

      You make a lot of good points and I do agree with a lot of them. A lot of the confusion with keyword research comes back to education. There are people claiming to be experts teaching incorrect and misguided information. This puts a newbie into a spin and they don't where to head.

      First thing people have to realise is that targeted traffic is the first hurdle for many sites. This can come from all sorts of places but an easy place to start the ball rolling is Google. If you want to use Google for your traffic then you must make sure there is a demand on Google for your niche. If not, you might need to look elsewhere or target a different niche.

      Use the Google Keyword Tool (the quickest and easiest tool to generate keyword ideas) and check if your market is using Google to search for info. Come up with a list of subjects you can talk about on your site using authority blogs, magazines, shopping sites, community forums, social networking for generating ideas. Once you have that list you then use the Keyword Tool to make sure there is interest there - through Google.

      Using authorities to brainstorm removes the reliance of the keyword tools for coming up with fresh ideas. Often people dismiss a niche because they only have a few initial seed words and the GKWT doesn't let them expand enough. They need to out the tools down and do some market research. Forums are a great place to find new keywords you can then check for traffic numbers in the GKWT.

      Once you know the traffic is there you can then make a site with at least some knowledge that the traffic will come if you are good enough and persistant enough. It will also tell you if the target market actually uses Google to find info. Internet Marketing is one example where most of the traffic comes through authority sites and forums rather than Google. Checking IM related keywords would actually alert you that organic traffic won't be the best traffic generator for the site so the whole direction will change.

      If your market does have traffic coming from Google you can then use the Keyword Tool to come up with broad ideas for subjects to tackle.

      When first starting a site I actually like to target phrases directly so I do the competition analysis on promising keywords. (I simplified my competition analysis so I don't get bogged down by it.) I make content to suit.

      This is done so I can get organic traffic coming to the site quickly and with some form of predictability. I select long tail keywords that I know I can rank for with my promotional/backlinking techniques. I personally think this is important for beginners as if they do get it right they can get traffic faster than just writing about a niche in general. It also gives them a clear anchor text goal for their initial backlink creation which unfortunately is still a large requirement for Google rankings.

      Keyword density and LSI isn't a concern while writing and is just a distraction for many beginners. As you said, if you write quality content about your subject you will cover all of the relevant lingo without even having to worry. Your primary reason for writing should be to get the reader to perform a desired action; whether this be buy, click, comment, or share.

      I keep targeting phrases until the site has built up its authority that new content ranks fairly easily with little extra backlinks. Once it is at this stage I then let my writers run free and write about whatever they like. It is still related content but because the site already has the authority I can sit back and wait for each article's keywords to show themselves. I chuck some backlinks at these emerging terms just to help them along a bit but my focus on keywords pretty much disappears.

      Many people do miss the point with organic traffic and they end up spending most of their time on trivial things such as indexing backlinks, keyword density and finding the best keyword tools when that time would be better spend on quality content creation.

      I think it is more of a case of remembering the end goal so you don't get caught up on the small things.

      (If keyword selection still confuses you then just give it a try. Make some pages for some keywords and see what your results are. You won't know your limits until you test them.)

      Here is someone who knows what they are talking about

      You are what I am talking about when I say experienced marketers who use their own unique methods for traffic generation.

      I also agree with using keywords initially, I have maintained that throughout, to help you get things off the ground adn to contine to give you ideas. Also using keywords from your niche forum and other media, like you say. It's not the robot, stomach churning keyword tools that apparently are supposed to build your business for you.

      Great reply cheers.

      Beth
      Signature

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  • Profile picture of the author Blacklisted
    keyword research is not a waste of time.. not at all/. impoortant for articles sites...

    Unless you have thousands of links pointing to your site with proper anchor text...
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  • Profile picture of the author Clyde
    KW research is 80% of the work. If you can't do KW research properly, you can't rank.

    This won't be a problem anymore though.
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    50% OFF WSO.
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    • Profile picture of the author kkchoon
      Originally Posted by uniches View Post

      KW research is 80% of the work. If you can't do KW research properly, you can't rank.

      This won't be a problem anymore though.
      If you can't do proper keyword research, not only you can't rank, you can't find good keywords that convert to sales !
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  • Profile picture of the author Rough Outline
    You're looking at it the wrong way. It doesn't have to be great content vs. keyword research.

    With correct and thoroughly done keyword research you can create a great piece of content that also ranks very well and gets you a lot of traffic. Opposed to a great piece of content that is poorly optimised, not getting as much traffic as it deserves.

    For someone who is interested in producing great content, I can see how you might think of keyword and SEO as a pretty annoying task, but it's really a necessity if you want to get the most traffic possible.
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  • Profile picture of the author mcmark
    Originally Posted by bethsuzi View Post

    This is for anyone starting out in IM and getting stuck early on or for those who can't get on due to worrying constantly if they are doing it "right".


    I know some people are going to vehemently disagree with me here but IMO, far too much weight is put upon keyword research in online marketing.

    All this talk about the difference between success and failure in IM being in the keywords you select initially, no it's not! It's about providing great information/products/advice, regardless of your niche and continually building upon your website with this great stuff. If you create a crap website with weak, spun, tired info then it's not going to be much of a success even if you are ranking with the so called best keywords.

    I'm not saying that keyword research should be completely ignored but worrying about getting the newest, greatest all singing keyword tool is wasting precious time and money - the google keyword tool is fine for what you need.

    If you are serious about this, then what you should be investing your time in, is constantly researching your niche and making sure you have the best, most current, well documented information on your site and the visitors will come. Learn the lingo of your niche, if you don't already know it and create your content with this in mind.

    I'm not just saying this speculatively but from experience. Perhaps there are a few niches where keyword research is more important, but even then, if you are going to build a decent sized website that is not just built to make a quick buck (which it probably won't), then you will rank for lots of different keywords anyway.

    Choose a niche you are passionate about (this is hardly a new concept but some don't realise how important this is). You might actually start to enjoy it rather than trying to write about lawnmower engines or some other bo**ocks. Apologies if this is anyones passion.

    Check you analytics and you'll find that people find your site with various keywords, many of which will not be in the list you took weeks or more to find.

    Too many people spend all of their time stressing that their website isn't ranking for their main keywords and lose focus. Just keep building up your website with providing value driving the motivation and put your own mark on it and you will see a turn around in not only your perception of internet marketing but your earnings too.

    Bethsuzi
    Great analogy. Keyword research is overated to a great extent. However for conversion purposes and from a custom perspective I buy what I am searching for rather than bump into (such as a banner etc), If i do buy via bumping into something, it has to be really good.

    In a nutshell, keyword research is still the number one way to have progress especially for beginners.

    Thanks

    Mark
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  • Profile picture of the author sanjuk61
    hi
    Keyword research is the most important part of seo. you don't ignore it...........

    Thanks
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  • Profile picture of the author emory27
    its hard to determine what google will fall in love with, i find myself creating bulk sites and allowing google to choose the sites it wants to rank and following that, i do this over spending hours researching each niche. In the end yes a researched niche has a better chance but in that time i can build 5 sites and google will likely rank 2. not to mention i will always make some money off of all of the sites which gives me money from flipping the sites that i can immediately leverage right back into my sites that do well.
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    • Profile picture of the author Stephen Crooks
      An interesting debate and I agree with the vast majority of what you are saying Beth. I would just like to add that when a passionate web master creates a valuable web site in a niche they are an expert in the keywords come naturally anyway.

      However, the smart webmaster's will combine this expert content with some solid SEO to guarantee success. This includes at least knowing which are the most lucrative and important keywords in the niche and ensuring they reside in title's, descriptions and the body of the content.
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