I'm attaching a screenshot for reference.
First row at top (keywords removed, obviously).. it says my estimated top page bid is $1.75. So, why is the avg cpc $4.62?
Also, phrase, broad, exact- what do y'all mostly target?
In addition, the QS- some have great QS, some don't. I'm stumped, because the keywords couldn't be more relevant.
Also, enhanced, etc. Explanation, ANYTHING- throw me a bone!
Insight is MUCH appreciated.