
Landing Page Design - For PPC
- SEO |
I'm hoping you can help give me some ideas on achieving a higher conversion ratio on my landing page.
Currently, we're doing PPC on Google on a bunch of hotel and accommodation related keywords, as wellas location based keywords. We're currently achieving a 3% conversion ratio. My first question would be, is that good? Can we improve? If so, how?
I've looked at our keywords that we're paying for and believe that these keywords really relate well to our services. Originally we had the ads click through to our homepage. I adjusted this to go to a landing page to mention our top 3 to 4 packages with our biggest selling points, location, excellent reviews and special events. The result was no increase or decrease in our conversion ratio.
Here's the location of the landing page, any help would be greatly appreciated: Langham Hotel Melbourne - 5 Star Accommodation on Southbank
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