SEO Strategy for 2012

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I have been refining my SEO strategy based on the direction that search engines are moving and the latest tools that are available. I am also looking to be more efficient and cost effective in the way I approach SEO. I thought I would lay this strategy out in this post in order to:

a) Give something back to this great forum

b) Get something back by way of feedback
So here goes…


On Page SEO
This is becoming increasingly critical and I have been paying more and more attention to this:

Keyword Research – I have been using a new (free) keyword tool called Keyword Blaze and have been finding it to be very effective. It has the same ‘traffic light’ system that software like Micro Niche Finder use but it is much more helpful in supporting competition analysis including domain age, relevancy and number of internal and external backlinks. It is also quick!

WordPress – I have moved virtually all of my sites onto WordPress because it simplifies the on page SEO and enables the use of some excellent plugins. On the few sites where it is not practical to run the site entirely on WP I have added a WP blog.

Method – I am making a conscious effort to keep adding fresh content to each of my sites. I am placing even more emphasis on longtail keywords, LSI keywords, good categorization, better use of tags and labels (in particular alt and title). I have also been using Ogiodo to create audio for each of my blog posts. However, I still need to add more video and images to my sites which I plan to do as and when time permits.

Monetization – I am using a mixture of Adsense and affiliate/CPA programs.


Off Page SEO
I am looking for variety and quality (i.e. backlinks that are most effective) while balancing the time versus money investment that has to be made.

Linklicious – This has been a revelation to me. I simply hadn’t realized how few backlinks actually get crawled and fewer still that get indexed. I have the basic Linklicious membership which means I can get all of my new posts/content crawled very quickly as well as all of my main backlinks. The investment of $14.50 per month is a 10/10 value for me.

High Authority Backlinks – I mainly use Ezine Articles, The Free Library, Squidoo, Hubpages and Odiogo for creating high authority backlinks. Again, I still need to do more by way of video creation and submission. This is time consuming but important – value 8/10 (Odiogo is 10/10 so far).

High PR Backlinks – I have a couple of sites that are very lucrative and operating in highly competitive niches. For these two sites (only) I use High PR society and Build My Rank. The former is pretty pricey (I use homepage links) and the latter is pretty time consuming (I write my own mini-articles). However, both are very effective. My value rating for each is 8/10.

WP Syndicator – This is an excellent premium WP plugin. Each blog post I make syndicates my content to 10 social networking sites as an excerpt with a backlink to my original content. I have a different profile/blog on these social networking sites for each niche I operate in. I also periodically submit each of these social networking blogs to Linklicious to ensure the new content gets crawled. Value is 10/10 (low one-off payment and 100% automated except for the Linklicious submissions).

Social Monkee – 25 DoFollow daily social bookmarks for free (single url per day) as a free member or 300 across 3 urls per day as a premium member. I am still assessing the impact of these backlinks but so far so good. I also submit all links to Linklicious. Value 8/10 as it does require a bit if daily effort writing spun titles, description and tags but as a free program it appears excellent.

Auto SEO Backlinks – This is a subscription software that enables the creation of five 3 tier link pyramids each day. An upgrade is about to be launched that means each of these three tiers involves forum posts (not profiles) providing some pretty powerful contextual backlinks with a lot of link juice. Third tier links are automatically submitted to Linklicious but I also submit the first and second tier links. The subscription is currently $97 per month although I got in via a WSO – value 9/10 (the only downside is relevancy but much better than a lot of the ‘blast’ programs that provide forum profile links and automated blog comments).

3 Way Backlinks – I use a subscription service that creates 3 way backlinks from other relevant niche sites at the rate of a handful each week per site. Overall cost is $7 per month for up to 50 sites. Value 9/10 with the only downside being the maximum limit of backlinks that can be accumulated (250 per site).

Volume Backlinks – Occasionally I will get some volume backlinks using a service like One Hour Backlinks to give me some variety of backlinks. Value 7/10.

Backlinks to Backlinks – Sometimes I get backlinks for my own site (homepage plus deeplinks) and sometimes I get backlinks for my high authority backlinks. In particular, I use this strategy with my daily link pyramids so that I don’t just have backlinks hitting my sites but also link juice coming through from third party sites.


Monitoring
I monitor several things, including:

- Site activity including entry/exit links.

- Keywords that are delivering search results, including visitor volume.

- I regularly review where I am ranking in SERPS for my targeted keywords.

- Monetization success (Adsense EPC and impressions per click, affiliate/CPA programs = conversion stats).


Feedback
I am getting significantly improved results but it is early days for some aspects of this strategy. The biggest winner so far has been on page seo and in particular, longtail keywords (with decent search volume) – often going to #1 with virtually no backlinks other than the social networking syndication. Linklicious has also been a big winner and I suspect the link pyramid subscription software is going to be very powerful once the imminent upgrade takes effect.

All feedback is welcome – hopefully it will be constructive.

Best regards
Simon

P.S. For access to these programs, go to top SEO resources
#2012 #3 way backlinks #backlinks to backlinks #content sydication #link pyramids #seo #seo strategy #strategy
  • Profile picture of the author Somali
    Thank you sir Simon for sharing your SEO Strategy for this year! :-)
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  • Profile picture of the author flipgrind
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    Looks like a great strategy. Just organize it properly and it will really work.
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    • Profile picture of the author ksimp77
      Much appreciated. Picked up a few good things I was overlooking.
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  • Profile picture of the author lukedidit
    Thanks for sharing this Simon, may I ask a question?....

    Did you wait until your sites were generating income before starting monthly subscriptions for SEO service?

    I am at the position where I know I need that bit more to get traffic to my new sites which I built in December, but i really don't want to start pending much cash until I at least see a little come back, just enough to cover hosting, domain registration and then some tools.
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    • Profile picture of the author simontts
      I was already making money online before I really started learning about SEO but it was a grind and SEO is definitely the way to go.

      My suggestion would be to do really thorough keyword research and good on page optimization and then get backlinks that don't cost much - maybe social monkee (free), WP Syndicator ($47 one-off), 3 way backlinks ($7 per month). I would say though that Linklicious is a must as this guarantees your posts and backlinks will be crawled (and usually indexed).

      Once you start getting search engine visitors coming to your site you can see how they are behaving and tweak your site accordingly. Bottom line though is that you have to invest something in a business to make it work.
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  • Profile picture of the author Ivica
    Thanks Simon..this is very helpful for 2012 strategy
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  • Profile picture of the author warriorspirit786
    Hi Simon

    How does 3way backlinks work and what kind of links are these as i have come across this before?
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  • Profile picture of the author D Alishouse
    Great information Simon. I'm especially pleased to hear your success with Longtail Keywords. Longtails are something I am utilizing more and more and I always like to hear details about other's experience, especially good news.

    I'm going to check out Linklicious per your advice. Thank you for putting this information out there. With this kind of wisdom being provided it looks like it's going to be a great year on this forum.
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  • Profile picture of the author bermuda
    You have done a great job by posting your main on/off page optimization methods in this page, some of the techniques have been valid for several years and they will definitely remain so in the new year.
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    • Profile picture of the author Jokyv
      simon, you didnt mention internal linking at all ?!?!?!

      Is it because you dont do it or dont focus with it or you dont see significant results by optimising internal links on your websites?
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  • Profile picture of the author simontts
    Good question.

    I find that WordPress takes care of a lot of the internal linking needs via tags, categories, recent posts, archives and recent comments. When posting on my blog I also link to other pages of my site (with keyword anchor text) if it is appropriate in the context of the article/information.

    What else did you have in mind?
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  • Profile picture of the author cfl
    Looks good , Just need to arrange the step for different sites
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  • Profile picture of the author Somali
    I am really looking up for the guide you shared to us sir simon.
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  • Thanks for sharing the SEO Strategy for 2012. Please let me know that Link Wheel and Link Bait are worth in 2012 for SEO? Can it be a part of SEO Strategy 2012?
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  • Profile picture of the author SinSimon
    What are your monthly cost in total for all these services?

    Just wondering.
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  • Profile picture of the author Free SEO
    For new SEO Guys this information is great and No doubt with WordPress You can surely get good rankings as compared to simple HTML Site.! But again I am pointing towards quality content!
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  • Profile picture of the author kaiserthesage
    Pretty neat plan Simon

    Just to share mine:

    Most of my strategies for this year are focused on creating more highly resourceful/useful content that can target my campaign's targeted keywords. Building relationships will also play a big role when it comes to generating links as well as referred traffic.

    I have a list that I recently wrote and it's published here:

    SEO Strategies and Inbound Marketing Best Practices for 2012 | Kaiserthesage

    You guys might find something that you can use there.

    BTW, happy new year everyone!
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    Co-founder and CEO of Grit and Xight Interactive. Author of Kaiserthesage. Follow me on Twitter @jasonacidre

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    • Profile picture of the author simontts
      Originally Posted by kaiserthesage View Post

      Pretty neat plan Simon

      Just to share mine:

      Most of my strategies for this year are focused on creating more highly resourceful/useful content that can target my campaign's targeted keywords. Building relationships will also play a big role when it comes to generating links as well as referred traffic.

      I have a list that I recently wrote and it's published here:

      SEO Strategies and Inbound Marketing Best Practices for 2012 | Kaiserthesage

      You guys might find something that you can use there.

      BTW, happy new year everyone!
      That looks like a really good article - I have bookmarked it to have a closer look tomorrow.

      Thanks for sharing.
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    • Profile picture of the author ScrooG
      Originally Posted by kaiserthesage View Post

      Pretty neat plan Simon

      Just to share mine:

      Most of my strategies for this year are focused on creating more highly resourceful/useful content that can target my campaign's targeted keywords. Building relationships will also play a big role when it comes to generating links as well as referred traffic.

      I have a list that I recently wrote and it's published here:
      [sorry I had to delete the link, I'm not allowed to post them! ;-( ]

      You guys might find something that you can use there.

      BTW, happy new year everyone!
      Thanks for the link. I read part and skimmed the rest of your page and it has some very useful info. Thanks for posting it. I will read the rest tomorrow and check out some of the links you gave too.
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  • Profile picture of the author soharox
    Thanks for the info.
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  • Profile picture of the author stephaneM20
    Great! Your on page and off page strategies really sound good! It seems that you deeply thought about making such a constructive planning.
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  • Profile picture of the author ralchevd
    What about the Build My Rank services?
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  • Profile picture of the author simontts
    That costs $67 pm and is time consuming but effective. I would only recommend using it for high competition niches.
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    • Profile picture of the author ralchevd
      Originally Posted by simontts View Post

      That costs $67 pm and is time consuming but effective. I would only recommend using it for high competition niches.
      Prolly you talk about BMR (59$ pm), but what about link quality that they provide? Isn't the 59$ worth ?
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  • Profile picture of the author techihunt
    W0w! Your a busy guy.. Im still w0rking my site and your p0st give me an idea. .thanks!
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  • Profile picture of the author simontts
    My bad on the $ - I was writing from memory. I don't use BMR to its max. I only post 1 article most days in order to build rank for a site I have that it is in a very competitive niche. It has been very effective at building rank for that site but honestly, writing articles for SEO (and BMR are fussy about quality of content which is one reason why they are a well respected blog network) is time consuming and I only invest that time when it is needed. For sites in less competitive niches I haven't found BMR necessary.

    Hope that helps.
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    • Profile picture of the author ralchevd
      Originally Posted by simontts View Post

      My bad on the $ - I was writing from memory. I don't use BMR to its max. I only post 1 article most days in order to build rank for a site I have that it is in a very competitive niche. It has been very effective at building rank for that site but honestly, writing articles for SEO (and BMR are fussy about quality of content which is one reason why they are a well respected blog network) is time consuming and I only invest that time when it is needed. For sites in less competitive niches I haven't found BMR necessary.

      Hope that helps.
      Thank you, it definitely helps!

      Okay let's say that Build My Rank is not the cheapest service around, but it builds quality links and requires quality content as well.
      But what is the alternative of BMR for low-competative websites?
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  • Profile picture of the author hamzidosh
    Thanks for sharing...Very helpful post here.
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    For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future. - Jeremiah 29:11

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  • Profile picture of the author gearmonkey
    Have you tested this method?
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  • Profile picture of the author iamnotfrankkern
    Thanks for sharing. It looks like you have a plan.
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  • Profile picture of the author Laubster
    How does Odiogo create backlinks? I only see how they convert your text to audio...
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  • Profile picture of the author jeffsmith1
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  • Profile picture of the author TourPlanet
    you are really a hyperactive...

    thanks for nice sharing...

    Volume Backlinks - Occasionally I will get some volume backlinks using a service like One Hour Backlinks to give me some variety of backlinks. Value 7/10.

    any body elaborate it... further...
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  • Profile picture of the author Balaji Naidu
    Hi simon, I can see your strategy for the year 2012. Its really amazing, further I have some doubts. Looking to the strategy it seems everything is automated, well whether the Big G not punish you for the same ?
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    • Profile picture of the author simontts
      Originally Posted by Balaji Naidu View Post

      Hi simon, I can see your strategy for the year 2012. Its really amazing, further I have some doubts. Looking to the strategy it seems everything is automated, well whether the Big G not punish you for the same ?
      That's a good point. Firstly, not all of the automated links point to my own sites as I use many of them to pour link juice through to my higher quality backlinks.

      Second, some of the automation will be very difficult to pick up. For example, Auto SEO Backlinks is (or shortly will) be creating forum posts on 3 levels. Given that many of the natural backlinks around the internet are from forum posts, I'm not sure how the Big G would know whether they were automated or not.

      I would also say that even if the Big G identifies some links as being automated it will generally just discount these links - i.e. give them a low or zero weighting so therefore, no actual damage to my sites.
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  • Profile picture of the author zombiemich
    Nice layout of what to do for OnPage SEO and OffPage SEO. I'm doing most of what you have outlined. I don't do the adsense because I don't want people leaving my blog. What are your thoughts about that.
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  • Profile picture of the author gomzydecor
    Thanx for the post & here i would like to add few more to this; 2011 is the year of “Panda”, more than 10 updates happened and many of the large and small websites got hit by Panda effect.

    Here are few additions to the above post :

    -- Quality of the content
    -- Social Media Strategy
    -- Website Design and Coding
    -- Speed of the website
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  • Profile picture of the author seopratik
    that is really a great strategy i m planning to do this..
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  • I am looking to get more into doing off-page SEO myself in 2012 and this post really gives a nice 'view' of the different backlinking methods I could use, I have mostly outsourced off-page SEO in the past, sometimes it went good, other times not so good.. So I guess I gotta do it myself now :-)

    The on-page SEO is really easy for me though, no trouble there :-D

    Thank you for the post!
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  • Profile picture of the author limestone614
    Here is a site we are building purely for SEO for a client, for just a smattering of keywords.

    We are up to mid June on P&O. The largest operator by far.

    Cruises from Southampton 2012 - Every Cruise Line, Every Cruise

    Note, it has no affiliate links or offers on the site, this is all for SEO.
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  • Profile picture of the author yasser
    i think best post panda strategy is excellent content and slow backlinking.
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  • Profile picture of the author lilycarew
    great share, it's about time to use new start in optimizing your site. Thanks for the idea.
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  • Profile picture of the author timpears
    I was interested in that Keyword Blaze, but unfortunately it is not available any more. They said something about reaching their limit and sold out of the free software. Oh well.
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    Tim Pears

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  • Profile picture of the author charlyjoness
    That's amazing strategy for search engine optimization...!!!I like your on-page and off-page factors in SEO.

    Your Strategy is really help for effective backlinks....!!!
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  • Profile picture of the author JackiPhone
    Looks like a great strategy sir but cant find nothing in new
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  • Profile picture of the author LeoTran
    Thank for sharing your strategy. I learnt some good points
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  • Profile picture of the author AskJon
    Definitely a good thread for any new SEOs that want to rank in 2012.
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  • Profile picture of the author Duecks
    Looks like a great strategy. I m planning to do this too
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  • Profile picture of the author bilal9999
    Thanks for sharing useful information.
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  • Profile picture of the author mosthost
    My SEO strategy for 2012 is to go direct to people where they're at (Facebook, Twitter, and YouTube).

    Waiting around for search engines to bring the scragglers in is not as lucrative as it once was IMHO.
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  • Profile picture of the author Duncan
    simontts Great Post!

    I am using KeyBlaze myself and it has helped me really improve my keyword research, and competition research.
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  • Profile picture of the author HighRanking999
    Great post for newbie, Thank you for sharing.
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  • Profile picture of the author giseo
    Aside from the traditional SEO factors low bounce, high time on site, video and social sharing works wonders.
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  • Profile picture of the author bob770
    Sharing such kind of valuable information with others always help to know more and more about the latest in SEO.
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  • Profile picture of the author mookes
    great tips bro, for this year, social media optimizer is more relevant in any kind of field, google panda like it
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  • Profile picture of the author LinkerLEE
    Thank you for sharing.
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  • Profile picture of the author gomzydecor
    Important Points to Keep in Mind for the strategy 2012:
    1 Fresh & Unique Content that covers whole topic in a credible
    2 Avoid duplication & repitition of content on multiple pages
    3 Avoid Shallow & thin content
    4 Concentrate on Quality Links & as well as within the context links
    5 Social Media Affects Positively in SERP
    6 User Interface, Page Layout & Navigation should be user friendly
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  • Profile picture of the author logoonlinepros1
    But here is mostly same strategy as we use in past time.. I will looking for some new unique way to improve ranking of website.
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  • Profile picture of the author Duecks
    that is really a great strategy
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  • Profile picture of the author royalarticles
    Hello..My earning dropped for the last 2 months since several sites of mine drop in SERP..But Your thread has encourage me..It will be my new "weapon"..Thank you guys..
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  • Profile picture of the author ScrooG
    I was hit hard by the Penguin and I am now practically paranoid about any "unnatural" or automated backlinking strategies. My main downfall - as near as I can tell - was using an SEO service that utilized its own network of blog sites to make thousands of anchored text backlinks. It worked like a charm, got me to page 1 for 5 keywords, and then came the Penguin and I am in "the back 40" with all those keywords and in fact every page of my site.

    So... What I was wondering is:
    How many of these techniques were you using a long time before April 24th (Penguin Day) and you feel are totally Penguin/Panda safe?

    I am particularly curious about SocialMonkee as it uses some very spammy type bookmarking sites and I was using it on my money site that got slapped; so I really don't know if SM was responsible or not but I'm definitely wary of it at this point. However, with all fairness, I used both this and the other service on another site - that did not have page 1 ranking - and it was not affected by the Penguin. So I don't know if the Penguin just missed it, or WHO KNOWS? maybe the whole thing was a big mistake! My site that got severely slapped is full of useful content!

    Anyway if you could tell me which of these methods you used for long enough to feel they are "Penguin safe" that would be very helpful to me!
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  • Profile picture of the author joonet
    thanks simontts your share
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