8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Google Adwords - can I do this?

by infomaniacs
7 replies
  • SEO
    • |
Hi

quick question, can I have a lead capture page/squeeze page advertised on google adwords?

thanks
Angela
#adwords #google
  • Profile picture of the author MikeTucker
    I did, a long time ago, but I'm told Google doesn't like "thin sites" anymore.

    In any case, you are much better off sending them to a blog with an opt-in form. People who opt-in because they want to be on your list also convert into paying customers much better, too. (Versus the people who opt-in to your squeezepage so that they can get something free)
    Signature

    The bartender says: "We don't serve faster-than-light particles here."

    ...A tachyon enters a bar.

    {{ DiscussionBoard.errors[5490777].message }}
  • Profile picture of the author Dan Allard
    I've had that same question for a while. I've tried and Google didn't approve my ads, reason was the page was 'too promotional'.

    But I've also heard of people doing it and building nice sized lists from PPC. So I'm curious as to how someone could do that.
    Signature

    Facebook page for inspiration & JV opportunities-

    facebook.com/WantrepreneurToEntrepreneur

    {{ DiscussionBoard.errors[5490779].message }}
    • Profile picture of the author MikeTucker
      Originally Posted by Dan Allard View Post

      I've had that same question for a while. I've tried and Google didn't approve my ads, reason was the page was 'too promotional'.

      But I've also heard of people doing it and building nice sized lists from PPC. So I'm curious as to how someone could do that.
      AdWords is in most ways the best, but they are not the only PPC company.



      Originally Posted by Taniwha View Post

      I did a one page lead site. It was for an insurance company which just had information of what they provide and a form for a free quote. It went through fine in adwords.

      I can't say I'm entirely surprised, with as much money as Google makes from insurance advertising through AdWords. When was it that you used that campaign?
      Signature

      The bartender says: "We don't serve faster-than-light particles here."

      ...A tachyon enters a bar.

      {{ DiscussionBoard.errors[5490795].message }}
      • Profile picture of the author Dan Allard
        Originally Posted by MikeTucker View Post

        AdWords is in most ways the best, but they are not the only PPC company.
        Yeah good point, they must've used other networks. I have absolutely no experience with bing or yahoo ppc, or any other ppc network for that matter besides facebook. Something else to add to the 'learn' list lol
        Signature

        Facebook page for inspiration & JV opportunities-

        facebook.com/WantrepreneurToEntrepreneur

        {{ DiscussionBoard.errors[5490821].message }}
      • Profile picture of the author FrankRumbauskas
        Originally Posted by MikeTucker View Post

        AdWords is in most ways the best, but they are not the only PPC company.
        Well... actually... they really are. You learn that fast when you try any other PPC network. MSN now 30% of AdWords traffic? Rubbish. More like 5% and they're MUCH worse in terms of disapproving ads and keywords for no reason at all.
        Signature

        New York Times Best-Selling Author
        Certified Google Partner Company
        Fast Company's Top 30 Most Influential People Online

        {{ DiscussionBoard.errors[5491320].message }}
  • Profile picture of the author Taniwha
    I did a one page lead site. It was for an insurance company which just had information of what they provide and a form for a free quote. It went through fine in adwords.
    {{ DiscussionBoard.errors[5490791].message }}
  • Profile picture of the author Lucid
    Here's the Adwords rules regarding squeeze pages. Basically, you have to make it clear why you are collecting such information and for what purpose.

    As for Bing, the other major PPC network, the percentage of traffic compared to Google will vary depending on niche. Frank above is experiencing 5% but I find 20-30% is more typical of my clients who use both.
    Signature
    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
    {{ DiscussionBoard.errors[5494353].message }}

Trending Topics