I have searched forums but I can't find any post answering my question.
Let's say I can find some keywords at $0.20 per click.
I have a landing page which is let's say a review page that sends prospects to the sales page of a clickbank product.
Let's assume my review page has an 25% conversion rate and that the pitch page has a 1% conversion rate, how many clicks will I need in order to get 1 purchase?
400 clicks -> 100 prospects go on the sales page -> 1 prospect buys.
OK, but 400 clicks at $0.20 per click, that makes a total of $80.
So my question is, how can PPC be ever profitable?
Thanks for giving me a hint.