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My first PPC and IM campaign ever - Comments / Support much needed!

by Shakazul
2 replies
  • SEO
    • |
Hey guys,

My intentions for doing IM and CPA marketing come from being a Business Administration student with a passion for entrepreneurship. I currently run multiple ventures in the dance music industry, however as these are experiencing strong growth I'd be simply stupid not to reinvest our profits. That's when I realized I needed to find an alternative income and stumbled across CPA marketing.

I've spent the last few days researching CPA and it seems that I feel that PPC / PPC marketing would suit me best. The 'Newbie 411' guide and Noah's PPC Adword guide on the CPAfix forums have been of much help.

I've just signed up with Peerfly and activated my Google Adwords account with a 75,00E voucher. I've also tried signing up for 7Search, however for some reason it won't let me past the initial step of the sign-up fase (Enter username / full name etc.). Will take a few days before I'm ready to roll as there was a queue of 750 for the Peerfly sign-up.

The first technique I wanted to apply on my first campaign would be the following:

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1) Find high conversion offer.
- 15% or more conversion (Email / Zip offers).
- Find something with high EPC.

2) Find a promotion with a good landing page.
- Good graphics.
- 50-100 words or more.
- Link to privacy policy & general terms/rules.
- Good call to action.

3) Find keywords using Google's Keyword tool.
- Search 15+ specific niche keywords that apply to the promotion.
- Filter search to geolocation of offer, mostly USA.
- Order search results by 'Aprox. Cost per Click', 'Global Monthly Searches' and 'Local Monthly Searches'.
- Sort for lowest 'Approx. cost per click', <$1.
- Make a selection of around 150 keywords based on which are the cheapest per click and most applicable to the promotion. Additionally I'll obviously pick out the results that clearly have a relatively higher reach.
- Export to Excel file for AdWords.

4) Advertise on Google Adwords.
- Import previously made Excel.
- Run campaign by either paying for individual keywords or for the complete campaign. (Suggestions anyone?)
- Filter for 'Low CPC bid' with a max of $0.15 per keyword.
(Intention should be to mostly show up on Google's display network. The ads would show up more frequently on niche-specific sites than on the general Google search page.)

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Once the set-up process of Peerfly is complete I intend to start right away. I figured I'd start off with investing 100$ and distributing these 50%/50% on 2 different campaigns.

I'll also have to study 7Search before I start using it. Is 7Search by far the best PPC search engine? Are there other alternatives? Does anyone perhaps have any guide recommendations?

If anyone has any tips, guidelines or critique that I could help me improve this campaign you would help me greatly.

Regards,

Shak
#campaign #comments #needed #ppc #support
  • Profile picture of the author tryinhere
    I would put the brakes on any CPA offer directly on adwords unless you want your account suspended / how old is this guide your using ? adwords and cpa direct is nearly asking for a disaster before it happens, double check before proceeding with that one with people in the know.

    150 keys to start with also seems way to many to start with look at reducing those down a little to allow some better testing and keep in mind a cheap key does not mean it is a good key to use.

    cheers with your project.
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  • Profile picture of the author A87
    I agree with tryinhere. Something very wrong with recommending people use 150 keywords on their first campaign ever. Try using 10.

    I think people who write these guides have no idea what they are talking about.

    It may be that keywords under $1.00 tend to have low search volume, therefore the only way to get any consistent flow of traffic is by throwing in 150 of them.

    The problem is that good keywords that are profitable, highly targeted, and frequently searched for are usually not less than $1.

    Generally the cheaper the keyword, the less specific it is, and may get too much traffic you don't want.

    Perhaps you have stumbled upon a niche that is not very competitive, or in a new field and the click cost just has not been driven up yet. If that is the case, you are in luck.

    Start with a small campaign in adwords of 5-10 similar keywords and see which are doing well. Then ad more keywords gradually that are variations of these keywords.

    With 100-150 keywords you are just throwing food on that wall and seeing what sticks.
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