New Algorithm for links?

by jhauer
2 replies
  • SEO
  • |
What are the experts saying about Google's announcement on 2/27 that they were rolling out more changes to the algorithm including the following cryptic comment: "Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable."

I saw a huge drop in SERP between 27th and 1st. Many terms fell from page 1 to page 5, 6 or lower. I had chalked it up to "dance" but now I'm concerned. I had just started a backlink campaign in Feb.

Anyone care to guess what methods they use to analyze links and which might be turned off?

Their blog post is at:
hxxp://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html
#algorithm #google #links
  • Profile picture of the author AskJon
    The obvious is that they were using mainly anchor text to determine the topic of the linked website and now my guess is that the context of the link will become more and more important, meaning that random backlinks from irrelevant blog/site etc will not carry as much weight as a backlink from a site in your niche.
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  • Profile picture of the author hurn
    Linkbuilding is heading towards social media sharing
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    247 Techies listed in crunchbase.com as a reputed online tech support company in US.
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