Bounce Rate

14 years ago

Bounce rate basically is Google Analytic's measure of people who visit your site and immediately "bounce off" ie leave your site.

Say somehow someone finds your site from a search engine. If they click on your site and then leave without clicking around anywhere else, this is a "bounce".

Google correlates high bounce rate to poor or uninteresting content, because if your site was important, they assume people would have surfed through it a little more.

A high bounce rate can hurt your search engine rankings, though it is not a huge factor in the algorithm.

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jsmichael6

14 years ago

It is the percentage of visitors who exit your site from the landing page itself without navigating any further. High bounce rate on a page means that it is highly inefficient in appealing visitors to use your site.

to calculate use this

Bounce rate = Visits that left after one page / Total number of visits

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dotgirish

14 years ago

Originally Posted by jsmichael6

It is the percentage of visitors who exit your site from the landing page itself without navigating any further. High bounce rate on a page means that it is highly inefficient in appealing visitors to use your site.

to calculate use this

Bounce rate = Visits that left after one page / Total number of visits

Exactly ..

And bounce rate is one important factor which need to be considered post panda. Basically search engines assume that if you have a high bounce rate , then your content is not relevant for your readers. So you need to make them stay on your page and tempt them to read more.

Adding relevant videos and adding related post plugin etc help to a certain extent.

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JackiPhone

14 years ago

Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

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HorseStall

14 years ago

A high bounce rate will hurt your ranking. Gooogle's goal is to provide "good" search results. A high bounce rate indicates when someone clicks through to your site they do not remain they immediately leave your site. A low bounce rate is thought to indicate quality content that visitors want.