My friends are all about creating a ton of ****ty websites and backlinking the hell out of it by buying links to rank high on Google.
Whereas I think that is too much work. It is much easier and much more FUN creating GOOD content that you know your target audience is going to like and SHARE.
Don't get me wrong, I am not against backlinking the hell out of your websites, but I just don't get why they consider "creating good content" too much work, when link building in the first place is a lot of work too.
They are trying to compensate deep thinking with mindless tedious work.
My friends are turning into spammers. I am not above spamming, but I don't think that should be your main focus.